Search & Performance Marketing Daily
Wednesday, July 17, 2019
  • Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

    "Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of ... Read the whole story

  • Local Search Analytics Defines True Local Competitors, Performance

    Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Read the whole story

  • Virtual Assistant Tapped To Drive 'Wicked' Ticket Sales

    In partnership with an artificial intelligence platform, Broadway musical Wicked has used a virtual assistant to drive ticket sales. Through its use of the ... Read the whole story

  • Mono Bolsters Leadership Team

    Steve Lynch is elevated to director of strategy and Jose Acosta has been appointed director of integrated production. Read the whole story