Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries. Read the whole story
The probe, which begins with a focus on advertising dominance, has asked Google to hand over documents related to the business. Privacy and user … Read the whole story
Marketing teams spend about 32% of their time managing data quality, and more than one-fourth of campaigns were hurt by poor data quality in … Read the whole story
The Australian Competition & Consumer Commission on Monday initiated a case in federal court accusing Trivago of pushing down less expensive deals for consumers … Read the whole story
Amazon retained its position as the No. 1 consumer brand in terms of customer loyalty, according to just-released findings from Brand Keys annual tracking … Read the whole story
The integration with more than 60 data providers and marketplaces gives advertisers access to more than 50,000 audience segments to create targeted campaigns for … Read the whole story
ProtonMail clarifies that it may offer its ProtonMail App through the Huawei AppGallery, but there is no partnership. Read the whole story
Among baby boomers, for example, smartphone use has skyrocketed from 25% in 2011 to 68%, today. Boomers and Silents (74+) have both increased their … Read the whole story
Why this persistent buzz around growth marketing from every corner of the marketing world? Read the whole story
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analytics firm HiQ Labs from mining data, a federal appellate court ruled Monday. Read the whole story