Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The campaign identifies four personas and pairs them with products on a web page, tv ad and radio spot. Organic search supports the campaign, but paid-search ads and Google Shopping … Read the whole story
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by Laurie Sullivan
The sites promote the use of VPN services to illegally stream NFL games, according to one media outlet which reported that the URLs can … Read the whole story
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by Laurie Sullivan
Todd Morris joins Label Insight to help fix a "broken" customer search experience to identify ingredients in products. The former global president of Catalina … Read the whole story
by Wendy Davis
"YouTube now treats personal information from anyone watching children's content on the platform as coming from a child, regardless of the age of the … Read the whole story
COMMENTARY
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Google likely is acknowledging the "print-replica" format is difficult to read on smartphone screens. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The new role puts Bachmann in charge of overseeing strategies for team, product and revenue growth in North America and Latin America. Read the whole story
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by Sara Guaglione
Healthline Media has decided to block all political advertising from its network of properties, which includes Healthline.com, MedicalNewsToday.com and Greatist.com. Read the whole story
by Joe Mandese
The good news is that ad engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking … Read the whole story
by Joe Mandese
Snapchat is the most vulnerable digital media platform to being deleted by its users, according to the latest installment of UBS' Evidence Lab research. … Read the whole story