Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Tinuiti's SVP of social media Amar Braithwaite has an affinity for baseball and social media. He draws parallels between baseball and the how and why that drives strategies for social … Read the whole story
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by Laurie Sullivan
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites … Read the whole story
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by Laurie Sullivan
The platforms allow retailers to configure native ad placements and products and customize programs, targeting and inventory -- and brands to see shopper behavior … Read the whole story
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by Laurie Sullivan
CEO Keith Nealon draws on his experience with high-growth technology companies to help scale the company's leadership position into new markets and areas of … Read the whole story
COMMENTARY
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Still, Apple may need to bundle the service with other offerings, like Apple TV+ and Apple Music, to boost the value proposition for readers. Read the whole story
COMMENTARY
by Jodi Robinson, Op-Ed Contributor
Whenever I walk the show floor at CES, I'm wearing two hats. My first hat is the one that everyone sees. The other hat … Read the whole story
COMMENTARY
by Phyllis Fine, Les Luchter
Here's another way to deal with the streaming boom's dilemma of too many content choices, intensified by new services like Disney+ Apple TV+: Go … Read the whole story