Performance Marketing Insider
by Laurie Sullivan, Staff Writer
LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users more … Read the whole story
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by Laurie Sullivan
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at … Read the whole story
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by Laurie Sullivan
Botify partnered with Bing to participate in its new content submission API pilot, which allows brands to directly submit HTML pages to the search … Read the whole story
by Joe Mandese
In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I think I am on solid ground declaring that the chances of you erasing your data from the internet are between slim and none. Read the whole story
by Joe Mandese
The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a … Read the whole story
by Joe Mandese
While it's not uncommon for MediaPost to recognize the same organizations years in a row as our media agencies of the year, our selection … Read the whole story
by Steve McClellan
Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global … Read the whole story
by Steve McClellan
As part of the effort, Mindshare and Neo will integrate capabilities more closely so that Neo becomes more of a "full funnel" agency but … Read the whole story
by Joe Mandese
When it comes to measuring and/or "optimizing" the impact of marketing, Analytic Partners is the industry's current market leader, but Neustar is closing in … Read the whole story