Search & Performance Insider
Despite declines in media budgets, Bloomreach on Monday showed revenue from the sale of items such as masks and zinc is on the rise as Americans look to protect themselves … Read the whole story
Marketers and company leaders need confidence in media to get through difficult times, says Deloitte Digital CEO Andy Main. The company's global marketing trends … Read the whole story
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The … Read the whole story
- COMMENTARY
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO at Stackline, says the work ethic is the correlation between running a business … Read the whole story
COMMENTARYWhere political emails land depends on many variables determined by algorithms, not a plot by Google to "throttle" political emails, says Tom Sather, Validity … Read the whole story
Digital media channels with TAG certification last year had an overall invalid traffic rate of 0.53% in select European markets, little changed from 2018. Read the whole story
While only half of ad executives have explicit plans to utilize artificial intelligence in their advertising, only a third ever see it playing a … Read the whole story
- COMMENTARY
As privacy regs, loss of cookies and consolidation of independent ad-tech firms take hold, Apple's unique data and inventory assets could position it as … Read the whole story
