Despite declines in media budgets, Bloomreach on Monday showed revenue from the sale of items such as masks and zinc is on the rise as Americans look to protect themselves … Read the whole story
Marketers and company leaders need confidence in media to get through difficult times, says Deloitte Digital CEO Andy Main. The company's global marketing trends … Read the whole story
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The … Read the whole story
Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO at Stackline, says the work ethic is the correlation between running a business … Read the whole story
Where political emails land depends on many variables determined by algorithms, not a plot by Google to "throttle" political emails, says Tom Sather, Validity … Read the whole story
Digital media channels with TAG certification last year had an overall invalid traffic rate of 0.53% in select European markets, little changed from 2018. Read the whole story
While only half of ad executives have explicit plans to utilize artificial intelligence in their advertising, only a third ever see it playing a … Read the whole story
As privacy regs, loss of cookies and consolidation of independent ad-tech firms take hold, Apple's unique data and inventory assets could position it as … Read the whole story