Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website. Read the whole story
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by Laurie Sullivan
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizations to run COVID-related ads in search, but not brands -- at least … Read the whole story
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by Laurie Sullivan
Lunya temporarily closed its physical locations and put on hold store openings in Atlanta and D.C., then retooled its message with a work-from-home approach. Read the whole story
by Joe Mandese
Most Americans believe the nature of advertising should change to reflect the "realities" of COVID-19, and most have noticed such a change in advertising, … Read the whole story
by Wendy Davis
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, … Read the whole story
by Joe Mandese
The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising … Read the whole story
by Joe Mandese
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this … Read the whole story
by Karlene Lukovitz
Ad spending by the top 500 advertisers on premium news sites on the Connatix video platform declined 17% in mid March alone, including Amazon's … Read the whole story
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by Ray Schultz
Most have used email to communicate during the crisis, but only a few have tried to reach doctors. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Expect news organisations to furlough staff as ad blacklists mean they cannot fully monetise the mass attention paid to COVID-19 stories. Read the whole story