Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"The entire customer journey is changing" as new search terms and strategies emerge, yet SEO principles remain the same, says BrightEdge CEO Jim Yu. Read the whole story
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by Laurie Sullivan
Through the merger, the location data will be integrated and become accessible within platforms that represent more than 80% of all programmatic ad spend … Read the whole story
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by Laurie Sullivan
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic … Read the whole story
by Laurie Sullivan
Wayfair released a sales update on Monday that says ecommerce sales should meet or exceed analysts' expectations during Q1 2020, due to stay-at-home orders … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analytics guru Chris Chapo refers to himself as a "design thinker," which reflects a problem-solving approach he learned while working at Apple. Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
Gen Z and millennials are extremely active in the influencer space, but the average number of influencers any one person follows is only five. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
New research from Rakuten Advertising on D2C shoppers finds some surprising category and demographic shifts. Read the whole story