Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Social distancing makes people want to hear more from brands willing to be sensitive, positive and kind. Hearing from brands they love is one constant consumers have these days. Read the whole story
by Laurie Sullivan
The COVID-19 search engine will help medical professionals and researchers find data without having to build their own search back-end technology. Verizon Media has … Read the whole story
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by Laurie Sullivan
Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers like Amazon, Costco and The Home Depot. Read the whole story
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by Laurie Sullivan
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. Read the whole story
by Joe Mandese
"HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based … Read the whole story
COMMENTARY
by Greg Matson
A month ago, brands were pushing the limits on those higher needs, but the pandemic has taken most consumers' mindsets down to the most … Read the whole story