Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. Read the whole story
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by Laurie Sullivan
Marketers may need to rethink the consumer journey from resulting in a sale to consuming a brand message, says eMarketer Senior Analyst Nicole Perrin. Read the whole story
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by Laurie Sullivan
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic … Read the whole story
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by Laurie Sullivan
March closed out with a 25% increase in website page views and a 21% year-over-year increase for order counts, according to data from Bazaarvoice's … Read the whole story
by Laurie Sullivan
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 … Read the whole story
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by Ray Schultz
Mailchimp will renew hosting and ownership for users every year for five years, the company says. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Self-driving vehicle startup Nuro has been given the OK to start testing two of its driverless vehicles on California roads. Read the whole story
COMMENTARY
by Amy Lanzi, Op-Ed Contributor
Research shows that many people are still planning to celebrate but the ways in which they will do so are changing amid the global … Read the whole story
by Joe Mandese
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media … Read the whole story