Performance Marketing Insider
by Laurie Sullivan, Staff Writer
For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent study … Read the whole story
by Laurie Sullivan
The opt-in mobile tracing technology build into the app will warn users when they are in close proximity to someone who has been infected … Read the whole story
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by Laurie Sullivan
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Last week, two data companies merged when Foursquare acquired Factual and Apple stepped up to work with Google on a project the companies believe … Read the whole story
by Joe Mandese
The sentiment for Q2 and Q3 ad spending has deteriorated significantly over the past couple of weeks as the longer-term reality of the pandemic … Read the whole story
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by Nina Lentini
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong … Read the whole story
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by Gavin O'Malley
On March 31, Microsoft said the collaboration platform set a new daily record of 2.7 billion meeting minutes in one day. Read the whole story
by Joe Mandese
While overall ad spending may be in flux for at least the next several quarters, it's not all bad news for some media, which … Read the whole story