Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Publishers missing out on ad revenue hope to turn site visitors looking for COVID-19-related stories into longer-term readers to help bring in more advertising once the crisis ends, says Searchmetrics … Read the whole story
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by Laurie Sullivan
Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on … Read the whole story
by Laurie Sullivan
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. Read the whole story
by Steve Ellwanger
Restaurants photograph their food items and Foodie Finds turns them into augmented visuals within the app. Read the whole story
by Larissa Faw
Partners The Trade Desk, Cadreon and EMX are responsible for setting up the "pipes" of the PMP, while IPG's Acxiom and media partners, including … Read the whole story
by Chuck Martin
Worldwide spending on digital commerce is estimated to fall by 14% this year, according to a new study by Juniper Research. Driven by lockdowns, … Read the whole story