Performance Marketing Insider
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a bind. Read the whole story
As brands buy search advertising, some marketers are asking when is the best time to reenter the market and how will the cost per … Read the whole story
Google for the first time will provide deep insight on product categories people search for, to provide brands with details on how consumer interests … Read the whole story
YouTube plans to share new advertiser insights and accelerate the launch of several tools such as Brand Lift measurement for the TV screen and … Read the whole story
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. Read the whole story
Listrak's Growth Xcelerator Platform can help brands build email and SMS revenue, the company says. Read the whole story
- COMMENTARY
Over half are buying -- but B2B buyers have also cut costs, and are in no mood for lengthy treatises, LeadMD reports. Read the whole story
