Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based on content on the site. Read the whole story
Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out … Read the whole story
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. Read the whole story
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? Read the whole story
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices. Read the whole story
"The timing of steps taken against the Parler social network by your companies and that the actions seem to lack any of the procedural … Read the whole story
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. Read the whole story
Across the brandscape, we see endless variations in how high-growth companies are living their purpose in a way that builds trust and drives results. Read the whole story
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies … Read the whole story
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. Read the whole story