Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challenge, … Read the whole story
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across the open web, aims to help advertisers measure the outcome of campaigns. Read the whole story
Yelp on Tuesday announced several features, from ad copy guidance to budget recommendations, to help businesses take greater control over their Yelp page and … Read the whole story
Joe Farley, product partner for ecommerce at Dentsu's iProspect unit, has joined marketplace services platform Tambo as associate director in its consultancy division. Read the whole story
Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to … Read the whole story
A study conducted for the National Association of Broadcasters supports News Media Alliance's push to get an antitrust exemption to let publishers cooperate to … Read the whole story
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offerings. Read the whole story
Some emails are marked as malicious. Microsoft says it is working on releasing quarantined messages. Read the whole story
Citi downgraded both Google parent Alphabet and Facebook Inc. from buy to neutral on Monday, saying that "caution is in order" for digital advertising-driven … Read the whole story
News Media Alliance is stepping up efforts to urge lawmakers to pass the Journalism Competition and Preservation Act, which would allow news organizations to … Read the whole story
The Trade Desk's Q1 revenue was $220 million for the period with net income at $22.6 million -- down 6% vs. a year ago. Read the whole story