Performance Marketing Insider
by Laurie Sullivan, Staff Writer
This is why marketers may need to rethink the way they target ads as inflation continues to rise. Read the whole story
by Laurie Sullivan
The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus … Read the whole story
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by Laurie Sullivan
The network will pair brands with in-house products to give advertisers one place to access educational, technical and marketing resources. Read the whole story
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by Laurie Sullivan
Even when phones aren't on mute, videos that play in feeds like Instagram, Facebook, Twitter or any publisher site are designed to start on … Read the whole story
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by Laurie Sullivan
France's Competition Authority fined Google $593 million for allegedly violating orders to negotiate paid deals with news publishers. Read the whole story
by Wendy Davis
Google's plan to deprecate cookies set by ad-tech companies raises competitive concerns, group Digital Content Next tells U.K. authorities. Read the whole story