The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. Read the whole story
The ban, which goes into effect in November, applies to ads as well as websites and YouTube videos that run Google ads and includes … Read the whole story
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, … Read the whole story
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of … Read the whole story
Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. Read the whole story
Google has agreed to settle an 11-year-old privacy battle over allegations that it leaked users' personal data by including their search queries in "referer … Read the whole story
The agency estimated ad spending will grow by 11.6% to $309.8 billion. Read the whole story
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019. Read the whole story
Ad buyers can use the marketplace to access more than 60 "TV-centric" inventory packages - ranging from viewership-based to live sports deals - and … Read the whole story
Nielsen puts its streaming measurement products -- programming content, advertising and platforms -- together into the new Streaming Measurement Suite. Two of the three … Read the whole story
Consumers seem to be losing interest in this once-novel business model, with just 14% saying they are actively shopping for a product subscription. Read the whole story
The brand brought in a new agency, Via, to work on the campaign, instead of Plum14, which it has worked with since 2017. Read the whole story