Search & Performance Insider
New features for businesses include custom search filters, a new review flow, Project Cost Guides and themed ads that differentiate Yelp's advertisers at the top of the search results page. Read the whole story
Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and … Read the whole story
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. Read the whole story
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council … Read the whole story
The platform will transform the content a brand provides into an AR experience. Brands can add storytelling, social, promotional content and sell directly from … Read the whole story
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About … Read the whole story
- COMMENTARY
There aren't many public companies in the magazine-media space, but they offer a window into the state of the industry. Read the whole story
- COMMENTARY
Balancing authenticity and action is difficult. One tip: Know that identity is complicated, intersectional, and fluid. Read the whole story
While smartphones will remain the dominant device for these purchases, smart TV will play an increasingly important role in helping to monetize digital assistants … Read the whole story
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. Read the whole story
COMMENTARYThe two are inextricably linked with upcoming cookieless and device identity-less changes, which is why marketers are reading about the terms. Read the whole story
