Search & Performance Insider
Ads often target people who see them anyway, so finding consumers and turning them into customers could help to reduce budgets and increase conversions. Microsoft Advertising used its first-party data … Read the whole story
The former Google Chairman/CEO warns that the AI of the future will be much more powerful than today, with the ability to manipulate people … Read the whole story
Criteo on Wednesday reported that Q3 revenue 2021 grew 13% year-over-year to $211 million, excluding traffic acquisition costs. The company beat consensus by $595 … Read the whole story
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a … Read the whole story
The third-party measurement service cites "continued growth of social media." Read the whole story
A new tool unifies data and allows sales teams to send one-to-one sales emails, the company says. Read the whole story
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It's clear this year's holiday season will provide a new set of unique challenges that will affect nearly every sector of retail. Read the whole story
- COMMENTARY
I think this whole push toward the metaverse makes sense. It smells a lot like the push toward digital in 1995. Read the whole story
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report. Read the whole story
- COMMENTARY
For example: Use an influencer's influence offline. Read the whole story
