The data shows a big increase in "improving the employee experience" and "brand protection," and excitement about "expanding social's impact on other departments" -- particularly among senior-level marketers. Read the whole story
The "shared vision" between Meta and Microsoft could go further, as they share the same vision of the metaverse. Both companies recently announced their … Read the whole story
NortonLifeLock on Wednesday announced a new promise for the Norton brand along with an upgraded identity, signaling a stronger commitment to become the "digital … Read the whole story
The experience includes 3D animations that aim to educate customers about Ford's new all-electric pickup truck. Read the whole story
The combined capabilities will enable integrated brand safety and contextual optimization for campaigns across CTV and social walled gardens, says DV. Read the whole story
Soccer-related content was most popular, driving 74% of website visits during the third quarter. Read the whole story
As a brand, what can you do to understand how consumers were seemingly affected in different ways by the pandemic? Read the whole story
The tactic-by-tactic measurement model tries to say that one touch is more valuable than the next, but maybe it's the mix we should be … Read the whole story