Search & Performance Insider
Advertisers can now serve text ads from Spanish ad groups in the U.S. on all devices and publishers. Advertisers with existing Spanish-language campaigns on Google Ads can replicate the structure … Read the whole story
Along with a star rating of 1 to 5, how many words make a review helpful and trustworthy? A survey commissioned by Yelp and … Read the whole story
Hispanic U.S. travelers spent more than $113.9 billion on domestic leisure travel in 2019. Reviews from other travelers are the most important resource when … Read the whole story
Their new study finds many consumers plan to switch search engines, opt out of ads, and subscribe to more sustainable media. Read the whole story
The paper has been issued in advance of this Thursday's CX Effect+, a virtual event hosted by the 4A's that explores the latest in … Read the whole story
Certain brands spent more in late 2020 to make up for a lack of live sports earlier in the year, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
Sayollo has developed an in-game purchasing platform that aims to develop an all-new market: gaming commerce. Its gamified purchasing experience is intended to introduce … Read the whole story
The United States will drive much of the global expansion in ad spending, growing by $80 billion from 2021 to 2024. Read the whole story
- COMMENTARY
The first clue to the popularity of podcasts is that many of them focus on storytelling. And we are innately connected to the power … Read the whole story
- COMMENTARY
For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough. Read the whole story
- COMMENTARY
Marketers and customer service staff have slightly different takes on what works and what doesn't, Mitto and Demand Metric report. Read the whole story
