Edison Interactive today announced that Place Exchange, a supply-side platform for programmatic out-of-home media, will integrate with its platform dedicated to reach golfers, a … Read the whole story

OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb combat disinformation and ensure it only partners with publishers publishing quality, reliable news. Read the whole story

Global tech company Criteo S.A. has entered negotiations to acquire ad-tech company IPONWEB for $380 million. The combined companies will manage $3.6 billion in … Read the whole story

GroupM, Dentsu and Horizon Media are among the first agencies to participate. The framework will work on unique deduplicated cross-publisher and cross-platform reach and … Read the whole story

The practice combines data and analytics, digital and search offerings into a single department that includes a proprietary new analytics tool that the agency … Read the whole story

The companies characterized the integration as seamless, and said it will enable buyers to "automatically populate" their campaign specs in IAS's "Signal" platform. Read the whole story

Pinterest's report highlights trends, local spotlights, new demographic information, and other opportunities for advertisers in 2022. Advertisers can filter potential 2022 trends based on … Read the whole story