T-Mobile is expanding its ad and analytics group with the acquisition of Octopus Interactive, which operates interactive video screens in rideshare vehicles like Uber and Lyft, according to the announcement. Read the whole story
A Borrell Associates report shows that 2022 marks the beginning of a transition. An increasing amount of a dealership's ad and marketing budget will … Read the whole story
During one of the most chaotic years in recent history, NP Digital stayed one step ahead in the percentage of growth and the way … Read the whole story
Roku's licensing deals with smart TV manufacturers have helped it maintain a lead with their smart TV platforms. The company recently added another partner … Read the whole story
The Gmail Android app is the fourth Google app to hit that mark, followed by Play services, YouTube and Maps. Read the whole story
The News Media Alliance, which represents many of the country's largest newspapers, is pressing the Copyright Office to take the position that aggregators can … Read the whole story
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure? Read the whole story
Remember the tech spending bust after Y2K? New data suggests COVID-19 may be technological deja vu all over again. Read the whole story