In the midst of earnings reports, LinkedIn on Tuesday launched a community for B2B marketers, giving them a place of their own. Read the whole story
Google said in a statement that it will once again delay the replacement of third-party cookies, a practice long used by advertisers to target … Read the whole story
Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital ad transaction in … Read the whole story
Alphabet reported Q2 2022 revenue growth of 13% to nearly $69.7 billion, slightly below expectations of $69.88 billion among investment researchers tracked by Refinitiv … Read the whole story
Perceptions of widely disliked standard in-game video ads have improved marginally, and the percentage who like rewarded video ads is actually slightly higher than … Read the whole story
For one example: Develop a marketing toolkit. Read the whole story
Shorter ads tailor-made for a social media feed beat out longer ad units in effectiveness and efficiency, according to a study commissioned by Twitter. Read the whole story
Disney says Hulu's political ad policies will now "align" with ESPN+ and its entertainment/sports networks. Read the whole story