The company wrote in a post that it does not expect the tests to have a revenue or performance impact on publishers. It also does not expect to see a … Read the whole story
Amazon began focusing on local ads in June. Now its partnering with GNC, PacSun and other retailers to compete with Google's "near me" service. Read the whole story
"In the past 24 months, we have rearchitected our platform" says President Jascha Kaykas-Wolff. Read the whole story
Google rebranded and expanded its website tag capabilities to require less coding and new capabilities. Read the whole story
"While lower-funnel activities, like search and display, might seem to be the best options for marketers" they "underperform their long-term counterparts over time," the … Read the whole story
Online video service Rumble can proceed with a claim that Google violates antitrust laws by promoting YouTube in the search results, and by installing … Read the whole story
"Consumers [are] three times more likely to trust their shampoo brand than news media," says the report from Brand Keys, which is based on … Read the whole story
"Nearly seventy percent of consumers believe a recession has already arrived," brand researcher Brand Keys found based on its analysis of consumer loyalty sentiment … Read the whole story
"It is a no-brainer as it levers the fact they control the dominant way consumers will access the internet for the foreseeable future," Pivotal … Read the whole story
Eliminating delivery to TVs that are actually turned off also improves engagement, brand awareness and favorability, per an A/B test conducted by DoubleVerify. Read the whole story