Political events could be driving up the number of fake bots and users on Twitter -- and costing advertisers millions in ad spend. Read the whole story
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifters, the want-this-for-myself gifters, and last-minute gifters. Read the whole story
Germany-based eyeo, which developed an open-source technology to filter ads, on Tuesday announced the acquisition of Blockthrough, a Toronto-based technology company that works with … Read the whole story
The deadline has come and gone as of today. The EU began looking into the acquisition in September, but set a provisional deadline of … Read the whole story
Separately, in a test, Shorts beat TikTok, Instagram Reels and Pinterest Ideas at driving traffic to a B2B website. Read the whole story
The aim is to increase buyer and publisher adoption of contextually enriched TV. Read the whole story
Could social media troubles with advertisers be a benefit for traditional, legacy TV networks such as Fox News Channel, MSNBC and CNN? Read the whole story
The biggest hurdle is delivering orders to the home, the CMO Council and Attabotics report. Read the whole story
Both Starbucks and Dunkin' are bringing back holiday drinks and launching some new ones as well. Read the whole story
Scripps said its national networks saw ad market "weakness" in Q3, but their wider distribution via CTV platforms lifted overall revenue 4% to $235 … Read the whole story
Suggestions for researching possible names for everything from a promotion to the product (equipment, team) itself. Read the whole story
As revenue declined by nearly 12% in Q3, Blue Apron decided to cut back on marketing by 21% compared to the second quarter. Read the whole story