Inside Performance
TransUnion released findings Thursday around global ecommerce fraud that occurred during the start of the 2022 holiday shopping season. Read the whole story
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-side platforms, analytics, and identity solutions and products, from its on-premises data centers … Read the whole story
Cooler Screens has appointed Artem Lavrinovich to chief data and product officer, and is launching a new product for consumer packaged goods companies. Read the whole story
- COMMENTARY
Two of the biggest drivers in the future of digital advertising and marketing will now be just a simple button push away for AWS … Read the whole story
COMMENTARYSpotify Wrapped tells you what songs you listened to most during the year. Read the whole story
Advertising for cable TV works best when a media campaign is running on 40 to 45 linear TV networks where it can deliver a … Read the whole story
- COMMENTARY
Here's how ecommerce brands can increase profits during a recession with two major strategies: value-based and competitor pricing. Read the whole story
A survey and report that WFA conducted with Decideware finds that 68% of agencies are now comfortable telling their clients (most of the time) … Read the whole story
The new product from Acast is designed to democratize the ad-buying process. Read the whole story
Building on its deal with Disney Advertising, VideoAmp will gain access to Disney's "clean room" operations. VideoAmp's TV viewership tallies ad exposures at the … Read the whole story
