Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. CEO Drew Stein says. "We power more than 100,000 campaigns per month," he … Read the whole story

This year's retail media ad-spending estimates range from $39 billion at Zenith to $111 billion at GroupM, with all of the Big 3 forecasting … Read the whole story

If there is a positive angle to the deceleration of ad spending, it's that it is coming out of big social media platforms, and … Read the whole story

These are among the interesting sidebars to come out of Magna and GroupM as part of their year-end forecasts today. Read the whole story

Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-digit ad growth for next year, following slightly higher growth in 2022. Read the whole story

Despite the volatility of this year's updates, the longer term views from the holding company forecasting units for 2023 and 2024 have all hovered … Read the whole story

In 2022, Capital One spent $1 billion on advertising per quarter, according to the "Washington Business Journal." Read the whole story

Amazon plans to start advertising on Twitter again, agreeing to spend about $100 million a year after it resolves "some security tweaks" to the … Read the whole story

The inclusive lingerie brand says this new channel has plenty of potential. Read the whole story

Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers. Read the whole story