Walmart+ in December became the first advertiser to use Valpak's Premier Plus advertising options, an omnichannel advertising solution that changes the company's iconic blue envelope into a billboard. Read the whole story
What social shoppers want from brands and retailers in the months ahead. Read the whole story
Marketers aim to reach consumers who have resumed many of their pre-pandemic activities away from home. Read the whole story
When an account belongs to a verified brand, or an influencer is using the platform to promote a product, the legal implications shift. Read the whole story
One idea: Host virtual activities for "IRL" prizes. Read the whole story
According to the organization, inclusion was the top vote-getter by a "wide margin," beating out runners-up "hybrid" and "metaverse." Read the whole story
The new options being unveiled by NewsGuard this morning include gradations for brand safety on both sides of the buy/don't buy ledger. Read the whole story
The administration argues that web platforms' failure to remove material posted by terrorists doesn't amount to aiding and abetting terrorism, but says Section 230 … Read the whole story
Think of taking a Super Bowl ad and adding a QR code to the screen. That is indicative of brand response. Read the whole story