BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps. Read the whole story
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up 1% year-over-year, but missing analysts' expectations by $440 million. Read the whole story
Microsoft today introduced AI capabilities product Viva Sales, the company's app that captures Office 365 and Microsoft Teams data into any CRM tool. Read the whole story
Lisa Coffey will oversee revenue in North America with direct reports over mid-market, agency partnerships and regional-based holding company business, as well as international … Read the whole story
A study suggests that the millions of dollars brands spend for one Super Bowl ad may not be the most effective approach to driving … Read the whole story
OpenAI has launched a pilot subscription plan to monetize ChatGPT. Starting at $20 a month, ChatGPT Plus will offer subscribers general access to the … Read the whole story
MRC CEO George Ivie said today that a new OOH standard is "imminent," adding that the group expects to release a standard this quarter … Read the whole story
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. Read the whole story
For one, AI-generated notes can help marketers understand reports, blogs and other research materials quicker. Read the whole story
"Developers face significant hurdles to get a chance to compete for users in the ecosystem, and these users in the ecosystem, and these hurdles … Read the whole story
There was a 9% decline in M&A activity, down from the surge in 2021, Hampleton reports. Read the whole story