Inside Performance
Failure to provide helpful online answers to customer questions can mean loss of business. A recent study found 47% of consumers were unable to make an online purchase because the … Read the whole story
Google plans to bring AI-like features to search, similar to ChatGPT's language-model technology, Alphabet CEO Sundar Pichai said on the company's Q4 2022 earnings … Read the whole story
Adthena has introduced several technologies, including one designed to automate when a brand's ad should appear, considering competitive bids on keywords or terms. Read the whole story
The FTC reportedly is determining whether or not to file an antitrust lawsuit against Amazon. The report did not detail which parts of Amazon's … Read the whole story
- COMMENTARY
This principle of ROI's razor is that with all things considered in the equation of successful performance marketing, the best creative wins. Read the whole story
The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the U.S., updated four times … Read the whole story
With profits evaporating and revenues slowing, a reshaped Amazon had its worst holiday period in almost a decade. Ad sales gained 19%. Read the whole story
"In its current form," TikTok poses "an unacceptable threat to the national security of the United States," Senator Michael Bennet says in a letter … Read the whole story
"GoodRx knowingly and intentionally incorporated a host of tracking technology for marketing, advertising, and analytics purposes on the GoodRx Platform without disclosure to its … Read the whole story
- COMMENTARY
"The program reinforces best practices, especially in areas where there is fuzziness," says ARF CEO Scott McDonald. Read the whole story
COMMENTARYThat's up from an average 13% between October 2021 and January 2022, per Pathmatics data. Read the whole story
- COMMENTARY
Navigating inflation with richer insights into consumer emotion. Read the whole story
Now, both companies are focused on monetizing shorts' growing engagement. Read the whole story
Chatbots aren't sophisticated enough to handle customer questions, two-thirds of consumers say. Read the whole story
