Microsoft shared data on engagement increases since the launch of its chat feature on Bing search and its Edge browser, demonstrating a change in … Read the whole story

Google plans to deprecate third-party cookies for 1% of Chrome users in Q1 2024 to support developers doing real-world experiments to evaluate preparedness and … Read the whole story

The company will use generative AI with support from large language models to automate advertising and ad-supported consumer services. Read the whole story

Emodo took a leap into performance driven by AI and personalization in programmatic advertising - naming Rajeev Tyagi, formerly Yahoo head of products. to … Read the whole story

Unskippable format to be offered only for buys of YouTube Select. Read the whole story

The updates include testing of "promotional ads" to make it easier for consumers to discover, manage and apply digital promotions to their online purchases … Read the whole story

The reorganized team of platform, social and programmatic specialists is thought to be better aligned with shifting spending patterns by brands. Read the whole story

The policy, which is driven by security concerns, affects personal accounts that have not been used or signed into for at least two years. Read the whole story

Brands can use Braze Audience Sync to include or exclude audiences from paid ad campaigns, the firm says. Read the whole story

The chief marketing application is behavioral segmentation, Sprout Social reports. Read the whole story