AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketing trends to help brands improve marketing return on investment (ROI). Read the whole story
The partnership aims to provide precise, personalized search and discovery and give users more relevant, dynamic, real-time experiences that drive better key outcomes for … Read the whole story
The Surfrider Foundation, a national nonprofit, launched a campaign to rally 1 million friends of the ocean to fight plastic and water pollution, climate … Read the whole story
The mobile app for Disney+'s new ad-supported plan now accounts for 9% of its total U.S. in-app iOS app purchases. Read the whole story
The firms will utilize D-Wave's Leap quantum cloud service and IPG's own data sets to develop the new assets. Read the whole story
For creators and businesses that want to enhance their creative output, Snap has announced new AR lenses built by the platform's AR community and … Read the whole story
Brands can select a tone of voice and include an image with their messages, the company says. Read the whole story
Advertisers that stay on air in the summer months have a chance to stand out amid slim declines in TV viewership. Read the whole story
The California Journalism Preservation Act, passed 46-6 by the state Assembly, would force tech companies to pay online news publishers a percentage of ad … Read the whole story
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy. Read the whole story
Artificial intelligence has seen a significant spike, as have data-related subjects, Bombora reports. Read the whole story
Amazon has agreed to pay $25 million to settle charges that it violated children's privacy laws by indefinitely retaining their voice recordings and geolocation … Read the whole story