Performance Marketing Insider
by Laurie Sullivan, Staff Writer
After several months in development, Brave Software, maker of the privacy-focused Brave web browser, now will index and serve its own images and videos in an effort to end its … Read the whole story
by Laurie Sullivan
Amazon reported Thursday that Q2 revenue rose 11% to $134.4 billion with AI, cloud services and advertising playing a major role in the increase. Read the whole story
by Laurie Sullivan
Rutledge brought more than 20 years of exec leadership experience at some of the most iconic ad-tech marketplace platforms that defined the landscape such … Read the whole story
by Laurie Sullivan
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad demand from local home-service providers. Read the whole story
by Laurie Sullivan
Web traffic to OpenAI's ChatGPT sites continues to fall. Worldwide traffic to chat.openai.com fell 9.7% in June and 9.6% in July. In the U.S., … Read the whole story
by Colin Kirkland
To help advertisers target specific audiences while bypassing privacy regulations, TikTok is developing a privacy-tech product called "PrivacyGo." Read the whole story
by Colin Kirkland
X, formerly Twitter, has renamed its tweet management and scheduling interface TweetDeck "XPro." The company's TweetDeck page on X now reads: "a new & … Read the whole story
COMMENTARY
by Joe Mandese
As important as Xandr is in the overall programmatic ad-supply chain, there are plenty of other sources to fill demand from any politcos who … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Ad-tech platforms destroy billions of dollars of value in TV and streaming video by shifting high-value ad dollars away from their products and into … Read the whole story
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by Richard Whitman, Columnist
And if WPP was surprised, it's a good bet that investors were too, which probably explains the roller coaster ride company shares took Friday … Read the whole story