Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves
performance. Read the whole story
by Laurie Sullivan
The main risk is that it continues to drive up interest rates, which slows marketing investments, said Kevin Lee, founder of digital marketing and … Read the whole story
by Laurie Sullivan
OpenAI on Monday introduced GPTBot, a web crawler designed to collect publicly available data from the internet to train AI models. The company has … Read the whole story
by Laurie Sullivan
Microsoft confirmed in July that Bing Chat was testing in third-party browsers like Chrome and Safari for select users, putting the AI chatbot in … Read the whole story
by Laurie Sullivan
Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago and recently introduced healthcare-focused DSP Doceree Enterprise. Read the whole story
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by Steve McClellan
Under the expanded agreement, Merkle's generative AI solution Merkle GenCx will integrate with Google Vertex AI and Duet AI to allow brands to create … Read the whole story
by Ray Schultz
The Enhanced Safe Browser tool checks whether visited sites are malicious in real-time. Read the whole story
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by Ray Schultz
Charges mirror those in a 'Daily Mail' action and some surpass the statute of limitations, Google states. Read the whole story
by Wendy Davis
Antitrust claims stemming from Google's search agreements with Apple and Mozilla involve "genuine disputes of material fact that warrant a trial," a federal judge … Read the whole story