Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Workers are turning to ChatGPT to help with basic tasks despite fears that have led firms including Apple, Microsoft, Google, Samsung and Verizon to ban its use on work computers … Read the whole story
by Laurie Sullivan
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI … Read the whole story
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by Laurie Sullivan
Amazon this year will make up 7.5% of the overall global digital advertising market, worldwide, growing to 9.2% by 2025, per the forecast from … Read the whole story
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by Ray Schultz
They call for regulation to protect publishers from use of their content without consent. Read the whole story
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by Karlene Lukovitz
Audio from a single ad can be used to create unlimited, contextually targeted variations automatically, at scale. Read the whole story
by Colin Kirkland
After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, X is attempting … Read the whole story
by Robert Williams
Consistent measurement methods, ad verification, brand safety and the quality of content are key impediments to faster growth in CTV ad spending. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As bad as ad frequency management is on linear TV, it's much, much worse on ad-supported streaming services. Read the whole story