- Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, June 24, 2020
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. ...
- Blueshift Raises $15 Million In Series B Funding
Around the Net in Email, Ray Schultz - Wednesday, April 24, 2019
Blueshift, a provider of a cross-channel marketing platform, has pulled $15 million in Series B funding. The round was led by SoftBank Ventures Asia, a fund devoted to AI startups.&n ...
- Blueshift Unveils Customer Data Activation Platform
Email Marketing Daily, Ray Schultz - Wednesday, April 3, 2019
The new service will allow brands to integrate data and personalize email and other channels, the company says. ...
- AI: Collection Of Technologies
Research Brief, Jack Loechner - Wednesday, November 7, 2018
In a recent survey by Blueshift, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward, proof that more and more marketers ...
- AI-Driven Marketing Boosts Engagement And ROI: Study
Email Marketing Daily, Ray Schultz - Friday, October 26, 2018
AI-powered content can lift email response by 2X, Blueshift argues, based on a study of data points. ...
- AI Use Is Growing, But Data Challenges Remain: Study
Email Marketing Daily, Ray Schultz - Thursday, April 26, 2018
Most firms use AI -- but few are deploying the most advanced data capabilities. ...
- Blueshift Awarded Patent For AI-Powered Marketing
Email Marketing Daily, Jess Nelson - Monday, October 9, 2017
Blueshift has been awarded a patent for the marketing technology company's ability to ingest and understand real-time data to power more personalized communication. ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of its Live Personalization product on Wednesday. ...
- Branch Partners With Eight ESPs For Email-App Links
Email Marketing Daily, Ray Schultz - Thursday, August 31, 2017
Branch offers a way to link email campaigns with native apps. ...
- Monahan's NewCo Brings New Perspective: Shift From Buy- To Sell-Side's
MediaPost Weekend, Joe Mandese - Saturday, November 12, 2016
The first time I met Brian Monahan was at the tail end of a sojourn. It was 4 p.m. on May 18, 2009, to be precise. I know the exact ...
- Career Site The Muse Uses Emails to Build Loyalty
Around the Net in Email, Dianna Dilworth - Thursday, October 20, 2016
Online career site The Muse has found that email is the best way to connect with users. ...
- Blueshift; Dhruv Shanker and Nipun Bhatia
People on the Move, Amy Corr - Tuesday, June 21, 2016
Dhruv Shanker joins Blueshift as vice president & head of APAC based in Singapore, and Nipun Bhatia joins as vice president of engineering. ...
- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation engine. ...
