174 search results for
  • SMS Keywords: Beware Autocorrect And Other BPs
    An SMS keyword is the response a customer texts to your short code to get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper. Naturally, ...
  • Mobile Messages: The New Subject Lines
    We need to invest the same amount of measurement, personalization and testing in notifications and texts that we do with email subject lines. ...
  • Optimize SMS Response
    A recent study by Experian found that those who subscribe to both email and SMS were four times more likely to transact with a particular brand than subscribers to email ...
  • Mobile Messaging: Marketers' Secret Weapon This Holiday Season
    When holiday sales are lagging behind forecast, you will want a quick and easy way to pump them up. Take these additional steps now to get your secret weapon -- ...
  • Holiday 2015 Mobile Messaging Checklist - Part I
    When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to get your secret weapon -- mobile ...
  • Grow Your Audience Of SMS Opt-Ins
    Brands don't have a large SMS audience, so they don't put much effort into their programs. And because they put little effort into their programs, they don't have a very ...
  • Do Not Disturb
    Telemarketers were notorious for calling during dinner. How much worse is it when you wake someone from a sound sleep with your SMS message or Push Notification? Much, much worse. ...
  • Marketing On Demand
    Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the most valuable, most personal real estate ...
  • Connecting The (Data) Dots
    We have mountains of data -- but more often than not, it's in disparate systems managed by disparate owners and vendors. Ironically, customers believe we know everything about them and ...
  • SMS - Beyond Offers
    Make no mistake -- customers want coupons and offers, probably more than anything else you can send. But if you are constrained by those pesky profit margins, or are not ...
  • What Is Your Quit Rate?
    If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content -- the Quit Rate, which is ...
  • And The Winner For Best Mobile In-Store Experience Is...
    My quest to find a truly great mobile enhanced retail experience is as yet unfulfilled. This is despite the fact that it has been the "year of mobile," every year ...
  • Overcoming Email Reporting Blind Spots
    Email is a mature channel with a fairly good set of measurements, right? Yes and no. On one hand, it's good to have a set of measurements that appear to ...
  • Farewell From The Email Diva
    I am taking a sabbatical from the Email Insider for a while, and hope to return with fresh insights and renewed enthusiasm. (When I wrote an article about PowerPoint, I ...
  • Presenting Your Email Results
    If you are like most email marketers, it's all you can do to keep the trains running on time, and things like reporting fall by the wayside. At some point, ...
  • Unsub Rates on the Rise
    Dear Email Diva: I'm compiling an overview of the common email metrics, specifically the performance over the last year, trends, etc. I was trying to find statistics to support the ...
  • List Generation Via Fishbowl
    Dear Email Diva: I just read your post about sending email to tradeshow attendees, and was wondering how you feel about sending to tradeshow attendee lists provided to exhibitors, in ...
  • Email As Experience: Punch Up Your Transactional Messages
    While it's still as important as ever to provide quality products and service, today's customers now look beyond quality for another value-add from your company. They're seeking that other big ...
  • Post-Trade-Show Email
    Dear Email Diva: Is it ever acceptable to send a B2B email marketing campaign that does not include a call to action? My interactive marketing agency uses HTML email campaigns ...
  • More On Holiday Email Strategy
    In last week's article, the Email Diva stressed the importance of defining goals, integrating with your entire organization's efforts, delving into last year's data and researching your competitors and best ...
  • Holiday Email Strategy
    If you're like the Email Diva, the last thing you want to think about on this lovely July day is the H word. But, as Wikipedia points out, "Strategy is ...
  • Subject Line Dilemma
    Dear Email Diva: I need a catchy subject line, something to make sure that prospects open my email. I have tried professional, I have tried friendly, I have tried blunt ...
  • The New Reality Of Email Inbox(es)
    Consumers are being deluged by email -- personal, commercial and business -- and they're doing something to manage the flow. We don't need just to stand out in the inbox, ...
  • ABCs of Email Rendering
    A reader wanted to know a basic definition of "image supression, optimizing HTML tex, alt tags and pre-header text. The Email Diva is here to help. ...
  • Marketing Via Transactional Messages
    Dear Email Diva: I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email ...
  • Whose Email Is It, Anyway?
    The FTC-updated Sender definition is good for email recipients and good for the industry. No, the Email Diva did not figure this out on her own. Like many of you, ...
  • Why I'm Not Blogging From the Email Insider Summit
    At any time during the presentations, at least half of the crowd was typing away on laptops or smartphones. Many of us had work obligations that wouldn't wait and others ...
  • Innovate Your Program With UGC
    Earlier this week, Email Insider David Baker wrote about the dearth of innovation in our industry. I agree: we haven't seen many new things happening within the email space in ...
  • Click Maps: The Key to Email Treasure
    Dear Email Diva: I would be interested to know if there is any data on whether people respond to email alerts marketing (little ads at the end of an alert ...
  • Email On Mobile Devices
    There was a lively discussion among the Inbox Insiders recently that provides food for thought for all email marketers. It started simply enough with a question about how to help ...