174 search results for
  • Stop It, You're Killing Me
    The Email Diva is beginning to feel that her days are numbered. A quick view of my three inboxes shows the reigning philosophy of email is "more is more." ...
  • One Million Opt-Ins?
    Dear E-mail Diva: We recently used an email marketing company that said they would send out over a million emails to opted-in customers for $160. We used Google Analytics ...
  • Email History, Viral Idea, Project Management Tool
    Dear Email Diva: I was wondering if you knew when the first email campaigns started, in general? Or perhaps an approximate year when the bulk of companies (Fortune 500 a ...
  • Engaging Content Vs. Hard Sell
    Dear Email Diva: I've been trying to persuade management (and Marketing!) to try out new content that is relevant and engaging to the reader rather than a perpetual hard se ...
  • Email On A Budget
    Dear Email Diva: I am a communications manager who does it all for my art museum: creative, art direction, media, traffic, PR, promotions and all the rest. I oversee t ...
  • Making It Personal
    Last week we discussed simple ways to layer segmented content into batch and blast email programs. Personalization is another advanced but easy-to-implement tactic proven to produce more relevant campaigns, inspiri ...
  • Why Won't You Get On My Mailing List?
    Dear Email Diva: Working in the health-care industry can make it difficult to market to the people in one's community. We incorporate e-newsletters in various health services including cancer, hear ...
  • List-Building Hall Of Shame
    Dear Email Diva: I am looking for any research that shows the level of registration of consumers when given an opportunity to opt out vs. no opportunity to opt ou ...
  • CAN You SPAM?
    Dear Email Diva: I understand the provisions of the CAN-SPAM Act, but it seems this does not prohibit the sending of an unsolicited email as long as you comply wi ...
  • Lessons Learned From The Writers' Strike
    There is an important lesson for email marketers to learn from television. In the olden days, we had three networks from which to choose. Then came cable and satellite dish ...
  • Why Don't You Know Me?
    Dear Email Diva: I just received an email from my credit card company, encouraging me to pay my bill online. I'm sure this cuts down on costs, paper waste, et ...
  • Leverage Your Unsubscribes
    A recent In-Box Insiders discussion was whether a click on the unsubscribe link in an email should be included in the response rate calculation, as would a click on ...
  • Customer Service: The New Black
    Many of the valuable sessions at the Email Evolution Conference cited integration as a key to email success. Creating a cohesive brand experience for customers, whether they connect with y ...
  • Competitive Analysis, Evaluating ESPs
    Dear Email Diva:I've been asked to research some e-mail marketing packages for our nonprofit company. Is there any site that provides a good overall comparison of some of the t ...
  • How To Do It Right
    How can a company that's doing almost everything right still improve its email program? ...
  • Profile-Update Incentives
    Dear Email Diva: Even if a company is offering something in return for updating your profile that's for yourself, you can usually ignore it without much guilt, but jeez, here ...
  • Managing Incoming Employee Email
    Dear Email Diva: Is a business that hosts its own mail server required to deliver only certain or all emails to the recipient specified in the email header? Is t ...
  • Business Card Exchange Tools -- OK Or Not?
    Dear Email Diva: Recently a number of my marketing colleagues have been discussing the use of business card exchange tools. What's the harm, it is business info, not personal da ...
  • Hispanic Email Marketing
    Dear Email Diva, Have you seen a lot of retailers doing Hispanic email marketing? Do they also have Spanish-translated Web sites? Any tips and best practices for marketing to th ...
  • Email 2008
    Ah, the end of the year... time to ponder what lies ahead for the art and science of email marketing. Typically, the Email Diva provides answers, but this column ...
  • Professional Discussion Groups And ESP Reviews
    Dear Email Diva: How do you become part of an insiders' professional discussion group when you're a newbie? ...
  • ESP Reviews, Unsubscribe Mechanism
    Dear Email Diva: We're trying to evaluate various email service providers. I've found Top Ten Reviews. Can you suggest any others? ...
  • More Tools For Email Marketers
    Smart people had many additional suggestions in response to my last column, about applications that make email marketers' lives easier. Let the helpful ideas begin! ...
  • Tools for Email Marketers
    Last week I used SnagIt for the thousandth time and was introduced to Basecamp. It got me thinking about all the cool tools eMarketers love and love to evangelize. S ...
  • Best Day To Mail?
    If you are considering testing to find the best day of the week to send your email, the Email Diva has some advice for you: don't bother. Or, perhaps, ma ...
  • Spam Traps And List Hygiene
    Dear Email Diva: I work for a nonprofit and we use an old version of [email software] for our many lists. We continually run into trouble with spam trap ema ...
  • Behind the Numbers: Bang for Your E-Mail Bucks
    Web 2.0 techniques may be capturing all the attention these days, but most online marketers continue to use e-mail as the foundation of their online strategy, and they're growing the ...
  • Static IP And Dedicated Server?
    Dear Email Div: We run a small boutique email marketing agency from Monterrey, Mexico and send the campaigns from a hosted campaign manager. Since we have shared hosting, and reputati ...
  • Marketing Via Social Networks: A Win-Win Method
    The Email Diva is fascinated by the sociological/anthropological aspects of social networks, and eager to understand the impact of the new communication medium on the practice of marketing. And y ...
  • Opt-In List Mix
    Dear Email Diva: I've been challenged in meetings to state how well our list composition compares with benchmarks. I've never found any benchmarks or standards, and our email marketing gro ...