174 search results for
  • Comparing To Industry Averages
    Dear Email Diva: Since I've been seeing a decline in opens and click rates, I've been diligently researching ways to improve our newsletters. Should I be comparing our performance ...
  • Marketing Via Blogs
    Dear Email Diva: I had a quick question on the best way to reach out to bloggers in cyberspace to introduce them to a new product or service without soundi ...
  • Email Stats 101
    A stats novice -- "I've never paid much attention to any of my statistics" -- realizes it's time she learned. She asks the Email Diva for help. Which metrics shou ...
  • Why Don't They Know What I Want?
    Dear Email Diva: I keep receiving (and declining) requests to opt-in for email from a company where I'm a loyal customer. Why don't they get the hint? ...
  • Forward-To-A-Friend Functionality
    Dear Email Diva: Do you have any information on the effectiveness of Forward to a Friend links in emails? Are there specific industries/sectors that are more apt to forward ...
  • Improving Open Rates And Readability
    Dear Email Diva: What's the current feeling on email page widths and lengths? I know there's been a lot of discussion lately about above and below the fold and sizi ...
  • 7 Dirty Words In Subject Lines: No Such Thing As Can't
    f you're like me, you may have been confused by the recently published article,"The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Us ...
  • Creating A Contact Strategy
    Dear Email Diva: The agency I'm currently using seems to be finding it difficult (or lacks the desire?) to implement a contact strategy. We are left to using spreadsheets, plotti ...
  • Lagniappe Examples
    In my last column, I talked about lagniappe: a little something extra; the 13th donut in a baker's dozen. Its function is to thank and reward opt-ins for handing ov ...
  • Lagniappe
    In every presentation I give, the first and most important message I want marketers to understand is that people hate (some) email. They have violent reactions to having to wa ...
  • Metrics For Non-Ecommerce Emails
    Dear Email Diva: One challenge that I face is how to treat the amount of click-throughs and the click-through experience for a non-ecommerce campaign. The strategy for a non-ecommerce campai ...
  • Killer Transactional Emails
    Dear Email Diva, I work for a Web 2.0 start up and am in the process of building a series of transactional confirmation emails for our customers. These are primari ...
  • Negative Preferences -- A Positive Solution To Segmentation
    Everyone agrees that personalizing email according to consumer preferences is a good thing. Most, however, gloss over the challenges: 1. Most consumer databases do not have preferences for all ...
  • More -- And Better -- Information On Blacklists
    An expert weighs in with updates on blacklist compilers and services. ...
  • Spam Violation?
    Dear Email Diva: I have received emails from a specific sender on behalf of several different companies. I have no prior relationship with the companies and am given a negati ...
  • CAN SPAM And Politicians
    Dear Email Diva: What are the rules for political emailing? According to someone who works on political email campaigns, the politicians responsible for anti-spam legislation discreetly exempted themselves from th ...
  • How To Improve A Newsletter
    Dear Email Diva: I need suggestions for redesigning our email newsletters. How can I revise the look and feel of our layout and improve the content? ...
  • Incentives For Opting In: Proceed With Caution
    The Acme Company has a small email list that the firm wants to grow as quickly as possible. Its strategists decide to bribe people to give up their email address ...
  • More On CSS In Email
    In my last article. a reader asked what may have caused his emails to render with no text or graphics whatsoever. Kal Hadi of WhittmanHart suggested a solution that includ ...
  • Invisible Emails
    Dear Email Diva: In Hotmail, Yahoo, MSN and AOL the emails we are sending out are being delivered to the users' inboxes, but all content and images have been delete ...
  • Losing Subscribers Who Want Your Email
    Two smart people had helpful comments about "lost" subscribers in response to a recent article, "You're (Probably) Not Mailing All Your Subscribers." ...
  • Tap Women's Social Networks With Email
    The Email Diva has been pondering social networks, and came to this obvious yet surprising conclusion: Among adult women, pass-along email is the primary social networking medium. This phenomenon presen ...
  • Social Networking And Email
    A charitable organization wants to understand how to work with social networks to increase its donor base. My research has led me to wonder what impact these networks will ha ...
  • You're (Probably) Not Mailing All Your Subscribers
    I have just experienced, for the fifth time, a silent-but-deadly problem with email delivery systems. Have you found there are companies from whom you cannot get email? No matter h ...
  • Improve Opens With Search Terms!
    One of the Email Diva's pet peeves is the use of superfluous exclamation points. If your copy doesn't express enthusiasm and energy on its own, punctuation will not help yo ...
  • More Newsletter Metrics For Advertisers
    Dear Email Diva: You recently highlighted the need for newsletter publishers to provide better audience metrics to advertisers, in light of the increasing difficulty to register traditional open rates. Metri ...
  • Industry Standard For List-Cleaning
    Dear Email Diva: I work for a nonprofit education organization that sends opt-in newsletters to lists varying in number from 5,000 to 800,000. I've been pushing for a removal ...
  • Important New Research: Marketers Take Note
    The Email Diva takes a detour from answering your questions to help spread the word about new research from the Email Sender & Provider Coalition and research partner Ipsos. ...
  • No, Everything CAN'T Be Tracked
    Dear Email Diva: Lo and behold, I'm the type of publisher [mentioned in the article.] This really resonates for me because I appreciate that it is very difficult for ...
  • Evaluating E-Newsletter Ads
    Dear Email Diva: I need a reality check and basic education. I have a very small business. I recently placed a copy ad with text link in a content publisher ...