174 search results for
  • Getting Whitelisted
    Dear Email Diva: Just how do I go about convincing someone my emails are worth letting through? So far I've had limited success: where the admin has heard of o ...
  • Importance of The 'From' Address
    Dear Email Diva: Please illuminate us on the value of the email "From" address. It may seem a simple question, but the lead management system my clients use has ...
  • Sending From My Server
    Dear Email Diva: I am a designer, marketer and reseller of emarketing services. I have compiled great lists and love the user-friendly aspects of my Email Service Provider (ESP), b ...
  • The Glengarry Leads
    Last week, we wrote about winning back the list subscriber using email. Email acquisition tactics are definitely a hot topic! And, as fellow Email Insider Melinda Krueger points out, "y ...
  • Lucrative Link Strategies
    Dear Email Diva: How can my client use email to highlight/emphasize product and drive more traffic to their site through linking? p ...
  • The Cost To Acquire An Email Address
    Dear Email Diva: I am trying to find the average cost of acquisition for an email address. Obviously it depends on the type of business, etc. but I see lo ...
  • It's All About Me
    Dear Email Diva: We are a B2B ecommerce site that requires our customers to register with us in order to see pricing. We inform our customers that by registering th ...
  • Recovering From An Email Disaster
    Dear Email Diva: This past fall, due to a programming glitch, our vendor emailed up to 40 copies of two of our messages to about 12,000 people on our opt- ...
  • Deliverability Makeover
    Dear Email Diva: I run AdFemme.com and its weekly e-newsletter. Each week I've noticed that fewer people get the email in their inboxes OR at all. The entire list ...
  • Sending Text Or HTML (Multipart MIME) Messages
    Dear Email Diva: I would like to test sending Multipart MIME messages, but do not know how to implement. Is there any way you can provide detailed instructions on h ...
  • E-mail For PR Firms
    The E-mail Diva discusses the fine points of delivering press releases electronically. For instance: Is a press release ever considered spam? ...
  • Dealing With Spam Filters
    Dear E-Mail Diva: My nonprofit has used e-mail blasts to alert our field about upcoming events and issues. Our e-mail service vendor now tells us most of our messages a ...
  • More On E-mail On PDAs
    To start off the new year: stats on smartphone usage here and abroad. ...
  • Is There An RFP Template?
    Dear E-mail Diva: We are trying to move our company's e-mail program from batch-and-blast to a more relevant approach. I was looking around for a spreadsheet or form that cou ...
  • E-mail On PDAs
    Dear E-mail Diva: Do you have any idea how many people are using their PDAs as their primary e-mail monitoring/reading device? I think the number is significant and growing, especial ...
  • Ask The E-mail Diva: Spam And E-mail Acquisition
    The E-mail Diva fields a basic but important question about spam, along with a query spotlighting the perils of using e-mail to add customers. ...
  • Integrating Content And Frequency Preferences
    "Dear E-mail Diva: We have several different segments of customers that we e-mail on a regular basis, and I have run into problems of hitting them multiple times with differe ...
  • Beck, McLuhan And The Future Of Marketing
    An interview with Beck in Wired about the future of the album captured my attention and won't let go. The article describes how fans could have heard the album "Guer ...
  • Implied Vs. Expressed Preferences
    E-mail Diva explains why a specialty retailer who seems to be asking too many preference questions is actually doing something right. ...
  • Tragedy 2.0
    One of the topics to be explored at the upcoming Email Insider Summit is the role of e-mail in a Web 2.0 world. Bluestreakhas done some interesting research on consum ...
  • Ask The E-mail Diva: Managing Challenge/Response Filters
    Dear E-mail Diva: We are seeing an increasing number of spam challenge replies to our newsletters. We have to either reply or, in many cases, visit the e-mail supplier W ...
  • Copy And KPIs
    Dear E-Mail Diva: Is it better to get as much content into an e-mail as possible, or is it better to have minimal content with links back to a s ...
  • Send-to-a-Friend Or Spam Relay?
    This week I had a question of my own: does Send-to-a-friend functionality on one's site turn servers into spam relays? ...
  • Non-Spammy Subject Lines
    Dear E-mail Diva: We do pro-bono work for a nonprofit organization, the Diabetes Research Institute Foundation. As we prepare for our next e-mail, we are wondering about the rules f ...
  • Ask The E-mail Diva: Generating Interest
    Dear E-mail Diva: How can our company offer an e-mail opt-in when all we are trying to do is build an interest in a twice-a-year fashion trade show? We don ...
  • Everything You Always Wanted To Know About Being An E-mail Insider Summit Star
    Dear E-mail Diva, How can I demonstrate my thought leadership in the field of e-mail marketing and make a name for myself and my company? Signed, Brilliant But Unnoticed ...
  • Optimizing for Preview Panes
    Dear E-mail Diva: We would like to know whether (and how) marketers and publishers are altering their creative/placement to be seen better in Outlook, Hotmail, Yahoo and other e-mail previ ...
  • Email Insider Summit II--Call For Speakers
    We're gearing up for the second E-mail Insider Summit! Unlike many professional conferences, the Summit focuses on interaction. We bring top marketers and industry insiders together in an amazing settin ...
  • Ask The E-mail Diva: Optimizing Code and Preview Panes
    Dear E-mail Diva: I'm interested in specific feedback on optimizing our e-mail newsletter template so that it will work with ISP filters and get the highest click-through rates for previ ...
  • In Defense Of/Lessons From Radio Shack
    The E-mail Diva sounds off on Radio Shack's e-mail massacre. ...