174 search results for
  • Ask The E-Mail Diva: Fixing Delivery Problems
    A marketer asks: Do you have any words of wisdom to help us get off Hotmail's spam list? ...
  • Ask The E-mail Diva: Preference Centers
    Dear E-mail Diva:We are currently in the process of revamping our e-mail subscription sign-up page, and I wondered if you had any recommendations for companies/Web sites with good Preference Manageme ...
  • Ask The E-mail Diva: Conversions, Part 2
    Lask week, Michelle Madhok of SheFinds.com--a fashion Web site that "shops the Web so you don't have to"--asked for advice on growing her e-mail list with a viral campaign a ...
  • Ask The E-mail Diva: Converting Visitors To Subscribers
    The Diva advises a fashion Web site whose "e-mail list has stagnated at about 20K people." ...
  • Ask the E-mail Diva: Acquisition List Vetting
    How to pick an e-mail list vendor. ...
  • Ask The E-mail Diva: ESP Selection Tips, Part 2
    Last week, Jay M. Saba of The TheArtofShop.com?a small/medium sized designer clothing retail business getting ready to launch an ecommerce site--asked for help in picking a new e-mail service provid ...
  • Selecting An ESP With Good ISP Relationships: Part 1
    The E-Mail Diva suggests how to pick a good e-mail service provider. ...
  • Ask The E-mail Diva: Long Copy and E-mail Math
    Questions about the effectiveness of copy-intensive e-mails, and the concept of "lift." ...
  • Ask the E-mail Diva: Personalization
    Dear E-mail Diva: How critical is it to personalize subject lines and open messages with a first and/or last name? ...
  • Dear E-mail Diva: E-mail Tools & DIY
    Dear E-mail Diva, I have my own e-mail and try to watch my competitor's e-mails, but I don't always have the time to do good competitive analysis. I can monit ...
  • Trouble Viewing?
    Last week The E-mail Diva went on and on about overemphasizing response data at the expense of the big picture. This week, I delve into the minutiae of a particular ...
  • Too Much Focus On ROI?
    Is John Marshall of ClickTracks Analytics guilty of heresy? At the recent INBOX 2006 e-mail conference in San Jose, Calif., he posited the radical idea that interactive marketers are t ...
  • Four Deadly Sins Of E-mail Design
    Some of the best in the business submitted samples to the E-mail Makeover Panel for review at MediaPost's recent E-mail Insider Summit. The samples were very strong. Turns out ...
  • E-mail Experience Council
    Some are ranters. Some are doers. Jeanniey Mullen, who heads up e-mail marketing efforts at OgilvyOne, is definitely a doer. You may remember, back in November I delivered a ra ...
  • E-mail Diva: Reaching Out To Old Opt-Ins
    A company begins its first-ever e-mail program. ...
  • Customer Service: The New Viral Marketing
    If you're looking for a great viral marketing idea, perhaps you need look no further than the humble, under-funded customer service department, and the extremely un-sexy transactional e-mails that suppo ...
  • Helping The E-mail Team That 'Can't Get No Respect'
    At the recent Marketing Sherpa E-mail Summit, the E-mail Diva heard advice too good not to pass along. If you are unable to get the budget or cooperation you ne ...
  • Ask The E-mail Diva
    The Diva suggests a revamp of a too-busy product page. ...
  • Study: E-Mail Addresses Found For One In Eight Postal Addresses
    E-mail marketing services company FreshAddress, Inc. says it's been able to find e-mail addresses fo around 12 percent of customer names on commercial e-mail lists. ...
  • E-Mail Diva: Targeting Texas Techies
    The E-mail Diva solves the mystery of why a campaign is bombing in Austin, Texas. ...
  • Ask The E-mail Diva: Promoting Blogs
    The Diva explains how to 1) promote current blogs to tech-savvy enthusiasts and 2) educate the uninitiated. ...
  • Ask The E-mail Diva: Radio Days
    The Diva explains how to make a good newsletter even better. ...
  • Ask The E-mail Diva: New Account Basics
    A crash course in e-mail 101. ...
  • Ask The E-Mail Diva: Vermont.com
    The Diva wonders how cutesy a newsletter should be. ...
  • Ask The E-Mail Diva
    Got questions about e-mail? We've got some answers. ...
  • Building Your List Vs. Building Your Brand
    Last week I wrote about "List Building Basics," things you can do to grow your list organically. These are ways to build a high- quality list, but not necessarily t ...
  • E-mail List Building Basics
    Doesn't everyone want their e-mail list to be larger? It's not uncommon, however, to find companies that have not checked off the basic steps. Have you? ...
  • Grow Your Own Case Study
    I've heard from readers that they want to see case studies and results. The reason you don't see more of them in this and other columns is that clients a ...
  • Physician, Heal Thyself
    On the verge of writing yet another article about the AOL/Goodmail issue, I was wondering whether readers have heard enough on this topic... or perhaps too much. ...
  • Goodmail: Looking Out For No. 1
    A few weeks ago, I wrote about a company that spammed me to announce its e-mail accreditation agreements. I just have to tell you: the company that spammed me ...