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  • TV's New ROI For Marketers: Thor
    Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer behavior around purchases. ...
  • Email Grifters: Channel Helped Fuel Debt Relief Scams, FTC Says
    Scam artists bilked debtors of $95 million, using email to do it in some cases, according to the Federal Trade Commission. ...
  • In Amazon We Trust? Building Brand Relationships In The Age Of Transparency
    Brands can better embrace transparency by making it a pillar for the entire business, not just marketing. ...
  • ABC's Promo Push Clicks, Delivers 'Good Doctor' Results
    ABC spent far more time with on-air TV show promotions this summer than other networks. It needed to, and the move has paid off. ...
  • Unholy Tech? The Privacy Impact Of Email Tracking
    Email tracking plus web tracking equals leaking of personally identifiable information, Princeton researchers say. ...
  • 4 Keys To Appealing To Millennial Mom DIYers
    Millennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores. But a funny thing happens when they become homeowners - and especially when ...
  • Advertisers To Upfronts: More Info On Content, Cross-Platform Data
    A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." They also want to hear more ...
  • CBS' Scatter TV Sales Remain Strong
    CBS doesn't anticipate any softening of the national TV advertising market -- including the scatter TV market. ...
  • 4 Brands Changing Customer Loyalty
    If one tenet holds true for each of these brands, it's that they all understand their customer bases and aren't afraid to create new, innovative ways to reach them. ...
  • Vevo Secures $200M In Upfront Ad Buys
    Having already racked up roughly $200 million in upfront ad buys, Vevo is predicting a 30% increase in overall ad revenue, this year. That’s according to Business Insider, which attributes ...
  • How To Get Abandoned Carts Converting
    Barclays estimates it represents GBP3.5bn, and the key to conversion is likely clearer, flexible delivery terms. ...
  • Podcast Popularity Opens Important Door For Radio
    As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This wave, while just starting to swell, ...
  • The Trade Desk Is All In On CTV, OTT, Audience Targeting
    The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables ad buyers to purchase ads programmatically, ...
  • The Formula For SEO Success
    Some 45% of choices were based on established relationships where the client either had an existing personal connection with the company or was referred by a friend or colleague. About ...
  • IAB Bows 'Podcast Playbook' To Aid Advertisers
    The Interactive Advertising Bureau Podcast Playbook offers insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, ad effectiveness and measurement. ...
  • Ad Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller Ones
    The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the year. Demand fell to an index ...
  • 'Colbert' Is King Of Late Night, Catching Up To 'Fallon' In Ad Revenues
    From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead with $409.5 million. ...
  • The Linear TV Model Will Change: Q&A With IPSOS' Greg DePalma
    Greg DePalma, newly named head of revenue, IPSOS Affluent and Influencer Database, has some interesting thoughts on data, the future of television and measurement. ...
  • What's Keeping You From Multi-Touch Attribution?
    Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So why are they so ...
  • Fox Sings New Tune, Orders 'The Four'
    Fox no longer has "American Idol," but it will have a new singing competition show, which hopes to deliver higher entertainment programming viewer levels to the network. ...
  • ABC Claims High Social Engagement Amid Traditional TV Metric Declines
    ABC did not have a strong 2016-2017 in terms of traditional TV viewing -- on par with most broadcast networks. But it claimed good results in other areas: social media ...
  • Siri: Steadfast? Alexa: True-Blue? Consumers Want Trustworthy VAs
    At last month's OMMA Los Angeles, a panel of executives who know a thing or two about the relationship between technology and marketing sat down to discuss voice computing. From ...
  • NBC Wants Media To Focus On Delayed, Digital Viewing Of TV Shows
    NBC wants business writers and critics to focus more on overall viewing, not just live program viewing measures. The revenue from delayed viewing is "significant," says Bob Greenblatt, chairman, NBC ...
  • TV Cos. May Be Aping Big Digital Players
    Cable network industry consolidation is coming. But will it make for better marketing buys? NBCU pulled in $6.5 billion for 15 channels in the upfront. Google is likely to make ...
  • Facebook Wants Better Video Ad Engagement
    The market for overall digital video looks to rise around 20% in 2017 to $11.7 billion, according to eMarketer. Facebook and Google command the two largest shares of this reve ...
  • Tracking The Future: 4 Ways Forward For Social Analytics
    In the consumer goods industry, competitive advantage and customer knowledge have long gone hand in hand. By learning how consumers think, by anticipating which products will create a buzz in ...
  • Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON's Gabe Greenberg
    Gabe Greenberg, CEO and co-founder of GABBCON (Global Audience-Based Buying Conference and Consultancy), talks about the the challenges to audience-based buying and selling, celebrating innovation, and whether linear TV is ...
  • Cordial Attracts Three New Clients
    Cordial has attracted three new clients for its communications platform: La Quinta, Revolve and Shoes of Prey. ...
  • Univision Names O'Connor CRO
    Tonia O'Connor will be responsible for all Univision advertising-based business, as well as integrated content monetization, including linear and digital advertising and content distribution. ...
  • Ad Market Sees Uptick, Digital Rises 11%
    The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall ...