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  • New EBay Instant Selling Offers Big Bucks Fast For Old Smartphones
    EBay claims people who use Instant Selling will make more money than if they sell through other services -- up to $515 for an iPhone 8. ...
  • Endocyte's $12M Investment In Cancer Therapy Lures Novartis' $2.1B
    "The deal will also enable Novartis to investigate the potential development of a drug candidate for use in earlier lines of prostate cancer therapy," says one report. ...
  • What to Watch: Rethinking Video ... Again
    Rooster Teeth is coming out in January with "Gen:Lock." Its broadest audience is on third-party platforms, "the audience of our audience," said Evan Bregman. ...
  • Fox Starts Fox Blocks, JAZ Ad Pods On 3 Sunday Nights
    Fox says its efforts to lower commercial interruption take the form of a two-commercial pod strategy called JAZ, along with a branded-content effort called Fox Blocks, with Hulu and Verizon ...
  • Facebook Removes Political Pages, Accounts That Violate Rules
    The social network is removing 559 Pages and 251 accounts that have consistently broken Facebook's rules against spam and coordinated "inauthentic" behavior. ...
  • ABC's 'Conners' Promotion Strategy: Keep It Under Wraps
    By all indications, "The Conners" intends to be "Roseanne," but without the show's titular star. ...
  • Facebook Debuts Smart Screens For Home
    Facebook just unveiled the Portal and Portal+. By syncing with users' Facebook Messenger accounts, the gadgets' foremost function is video chatting with friends and family. ...
  • Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
    When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu offering ad-free options (Hulu, of course, ...
  • The New Economy Of Social Influencers
    Moderator Kerry Perse, managing director, OMD CreatePanelistsLauren Clinton, senior manager, content and social media, The Scotts Miracle-Gro CompanyJessica Newton, VP, digital strategy director, Arnold WorldwideAmanda Sims, associate manager of social ...
  • A+E Touts Revenue Gains For 'Outcome-Based' Guarantees
    The move shifts a decades-long emphasis on making guarantees on commercial TV ratings, based on age and gender. A+E Networks says it is the first major TV network group to ...
  • Eye On CBS: Without Moonves, The Future Is In Flux
    CBS today is primarily in the broadcast television business -- operating a network, owning stations and selling syndicated shows. ...
  • IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of Audio
    Podcasting is on the verge of breaking out in a big way. That was a key message at the Interactive Advertising Bureau's fourth podcast upfront on Thursday. ...
  • Westwood One To Launch Female-Focused Podcast Network
    The Empow(h)er Podcast Network will launch with eight original series, hoping to tap into the medium's rapidly growing female listenership. ...
  • Erhardt To Retire, Disney's Ferro Adds Oversight Of ESPN
    Rita Ferro has been named president of Disney Advertising Sales. She will now oversee all of Disney-ABC Television, as well as all of ESPN. ...
  • Payment Terms Brands Should Know
    For marketers to have honest conversations with their vendor partners about costs, it helps to be informed about several standard practices that occur: ...
  • Summer Movie Business: More Money, Fewer Customers
    Movie studios earned big U.S. box office revenues this summer -- up 14% to $4.4 billion, according to reports. But the moviegoer estimates are the lowest since 1992. ...
  • To Automate -- Or Not To Be?
    There are a number of obstacles to converting manual work to automated -- mostly related to human reservations. ...
  • Walking Into The End Zone: The NFL Is Back
    Live football is still sought after by major marketers -- despite medical concussion issues, NFL players kneeling or whether TV networks will air national anthem pre-game ceremonies. ...
  • Global Marketing Forecast To Hit $1.3 Trillion This Year
    While global digital advertising and marketing revenue will continue to record strong low double-digit percentage gains this year and next, traditional advertising and marketing will rise by slight gains this ...
  • Picking Up The Scattered Pieces After Upfronts
    Spending in the scatter TV marketplace provides flexibility with placement, but that comes with a cost. ...
  • Roseanne Vs. Moonves: Which Will Be The Year's Top TV Story?
    This summer's Les Moonves sex harassment story at CBS could nudge the Roseanne story out of the top spot. ...
  • Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19
    With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, Media Dynamics has updated its historical record to include estimates for the volume and CPMs and growth rates ...
  • CBS Entertainment Chief Talks Moonves, Talent
    Kelly Kahl, CBS Entertainment president, said a TCA no-show would have been a disservice to hard-working TV show creative talent: actors, writers and executive producers. ...
  • CBS: Q2 Revenues See Modest Gains, Silence On Moonves
    CBS Corp. reported modest second-quarter revenue gains with strong upfront advertising business for the next TV season. Advertising revenues for all its businesses were 2% higher to $1.33 billion from ...
  • Analyst: TV Upfront Revenues Rise 5.2%; CPMs Are 10% Higher
    Five broadcast networks -- ABC, CBS, NBC, Fox, and CW -- gained 5.8% to $9.6 billion. Cable networks were 4.7% higher to $11.1 billion. ...
  • Details In 'New Yorker' Story On CBS' Moonves Are Hard To Deny
    All one has to do to get the full effect of this very detailed account of Moonves' behavior with women over the years is to read the story. ...
  • Crucial Questions To Consider Before Diving Into Influencer Marketing
    Influencer marketing represents one of the fastest-growing methods for online customer acquisition, with two-thirds of marketers planning to increase their spends in this area. And while marketers are reporting significant ...
  • An Owner's Survival Guide To Building An Ad Agency
    For many companies, growth is measured by the number of employees or clients. Causality actually exists between those two goals, but many agencies don't seem to realize it. ...
  • What Ad Tech Means For Publishers
    Publishers have so much data about what their audiences do offline, the content they consume, the purchases they make. Harnessing that data to give advertisers the ability to insert themselves ...
  • Will Legacy TV Profit From Facebook's Ad Woes?
    Losing $100 billion in market value due to lower-than-expected revenue results had many wondering if Facebook's main platform is in trouble, from an advertising perspective. ...