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  • VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
    The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media agencies and brands can select first- ...
  • Time To 'Do More Digital' -- But Rationally, Not Blindly
    You read and hear it everywhere in the ad and marketing world: Do more digital. I've been in digital advertising since the early 1990s, so I'm happy that the market ...
  • Surprise! MSNBC's Tops All Cable News Nets For First TIme
    Somewhat shockingly, MSNBC has rocketed to second place in prime time among all cable TV networks -- as well as topping its cable news network competitors. MSNBC earned 2.44 million ...
  • Supreme Court Deals Blow To Patent Trolls Shopping For Friendly Venues
    Patent trolls - entities or individuals who buy up patents with the sole intent of suing someone who invents something similar - were issued travel restrictions yesterday by the Supreme ...
  • Sports Programming Increases Upfront Ad Spend
    Overall sports programming has a 26% share of upfront TV dollars for this current 2016-2017 season to date, up from 25% the year before and 19% in the 2014-2015 TV ...
  • Wall Street Betting On Broadcast, Digital Upfronts: Cable Will Be More Of A Bear
    The 2017-18 upfront advertising marketplace will once again defy gravity, proving that what goes down also goes up. That's the conclusion of an equities report issued by the research team ...
  • A Couple Of Mini-Trends From The Networks' New Fall Lineups
    Many people are talking about the remake (sorry, "reboot") fever that is gripping network television at the moment. ...
  • Upfront Spending Up Slightly, Scatter Down
    Upfront spending placed from October 2016 through March 2017 is up 3.7% to $16.5 billion, with scatter spending down 11.5% to $3.8 billion, according to Standard Media Index. ...
  • Upfront Reflections II: In Era Of Massive Change, Networks Still Do Schedules
    At this week's upfronts, changes to the TV business were described as "seismic" and "extraordinary." Yet the Big Four and the CW still keep a foothold in the old world ...
  • Yes, Virginia, The Upfront Presentations Are Still Important
    The broadcast networks unveiled their fall television schedules to the industry over several days of presentations this past week. As I was sitting through the CBS pitch to advertisers on ...
  • Brand Safety Arrives for TV Nets, Not Their Digital Video Platforms
    Lots of talk about brand safety concerns of nontraditional big media digital video platforms (You Tube? Facebook?) floated over this upfront presentation period. But those traditional linear TV advertising selling ...
  • Why Trad TV Upfronts Fall Behind Modern Consumer
    Viewer attention has never been more divided. So to grab their attention, and really get them to engage with your brand, you have to get personal. Enter Addressable TV. ...
  • Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
    The moments the networks mine for their clip reels are just that -- isolated moments among many others that are not nearly as eye-catching or heart-tugging. Commercials interrupt the experience ...
  • Will Upfront Get A New Premium Moniker?
    NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. Anything with the word "premium' and ...
  • CW Unveils New 'Dynasty,' Pitches Appeal To Young Viewers
    The network announced it will move a number of its current shows to new time periods, part of a significant revamp of its 10-hour prime-time slate. At the upfront, management ...
  • U.S. Ad Market Sinks 1% In April
    Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with mobile ad networks/exchanges, down 10%; pure-play ...
  • Turner Continues Transformation Push From Reruns To Originals
    This upfront season, the Turner group is promising advertisers an environment characterized by original content from name-brand producers and creators, plus commercial pods within Turner programs. ...
  • CBS Touts Strong Viewership, Custom Data, 8 New Shows
    One major reason that TV advertisers keep coming back to traditional linear TV from digital media is brand safety. "Premium broadcast content goes hand in hand with a solid return ...
  • Meredith Partners With Capital One To Produce Branded Video Series
    The home/lifestyle series has six episodes so far, available on the "Better Homes and Gardens" site on a dedicated hub. The videos will also be distributed across Meredith Digital's portfolio ...
  • TV's 'Scandal' Or Trump's?
    Can you believe the political headlines -- in fictionalized or in reality content missives? Scandal is in the air. ABC is ending the political drama "Scandal," as a real-life Trump-Russian ...
  • Why TV's Upfront May Not Be Doomed
    What's the role of the television upfronts? I know the old answer was to convince advertisers where they should spend their money over the coming year, by teasing them with ...
  • Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
    Just three days into his new job as president of advertising sales at Fox, Joe Marchese opened the network group's upfront sales presentation in New York City Monday afternoon in ...
  • ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
    ESPN "mapped" millions of fans "against all the possible emotions they would feel during any given game, [such as] happiness, anticipation, dismay ... the list goes on." Using this data, ...
  • Fox Upfront Offers Alternative Metrics, 4 New Dramas, 2 Comedies
    Heading into the upfront advertising period, Fox still struggles with a new proposed TV measurement system that includes digital TV airings of TV programs. ...
  • Over-The-Top, Ad-Supported Tubi TV Closes New Round On Eve Of Upfront
    Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue as well as with consumers. The ...
  • NBCUniversal Touts Brand Safety, Metrics
    During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing digital media concerns. ...
  • Fox Strikes Moat Video Measurement Deal
    Joe Marchese, president of advertising revenue for Fox Networks Group, said both Fox and NBC's deal with Moat's Video Quality Scores will measure video across all on-demand viewing environments. ...
  • The CMO's Role When Choosing Ad, Marketing Tech
    Forrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile apps, and related consulting and staff ...
  • Traditional TV This Upfront: We Got Big Data, Too
    All marketers won't agree on the mix of media -- traditional and new media -- these days. Each has different sales concerns, dynamics and goals. Still, traditional TV selling executives ...
  • Lotsa Showmanship And Lotsa BS: It's Upfront Week In The TV Biz
    The current season of upfront presentations in New York has been underway since March 2. The upfronts reach their apogee next week with eight presentations staged in four days. ...