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  • Promotional Malpractice Will Cause Some New Shows To Fail
    Cable networks long ago realized the best way to grow their audience was to appeal to those who were watching similar shows on other networks. They also understood that it ...
  • Collateral Damage: Minimizing the Impact of Cyberattacks
    Cybersecurity has been prominent in the news of late. Most recently, a new ransomware attack called WannaCry was spreading like wildfire. Within 24 hours, it was reported to have infected ...
  • CBS, CW Strike First In Upfront TV Deals
    CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost per thousand viewer pricing (CPMs) -- in prime time, with volume even with 2016, but higher volume overall, according ...
  • Brands Need To Embrace The Unexpected
    Done & Dusted Co-Founder Hamish Hamilton whose team has been responsible for the Super Bowl Halftime Show, London 2012 Olympics, Victoria Secret's Fashion Show, and The Oscars. Hamilton joined Luke ...
  • Trump Loads His TiVo, America Time-Shifts News Shows
    Networks like to see consumers not only saving TV shows but where viewers engage in that content -- such as social media. Time-shifted viewing of non-scripted/news content continues to gain ...
  • Analyst: Upfront Forecast To Move Slower, Smaller Gains
    While TV's upfront advertising market continues early negotiation talks, one estimate now says total dollar volume will be down by mid-single-digit percentages -- reversing versus gains of a year ago. ...
  • GDPR Will Force Banks To Tighten Up Their Data Use
    The pending privacy change will be tougher on banks -- but it may help them in the end. ...
  • Horizon's New Immersive Content Play: UNCVR
    The new unit -- named for the team's ability to "uncover" new media -- will partner with STXsurreal, the immersive content unit that is part of the film and TV ...
  • Where Does It Hurt? New AI Platform Can Help Assess Your Ailments
    KBS Albion and start-up Ada Health have released an artificial intelligence (AI) engine and app to provide health assessments in response to real-time patient symptom data. ...
  • The Future Of Programmatic TV
    Programmatic currently comprises a modest share of overall TV spending, but it's projected to more than double to $2.16 billion in 2017, according to Grace Kaye writing in Marketing Land. ...
  • Body-Slamming The Upfront? Maybe Just A Full-Nelson
    Change is in the air: Increasingly expect a little shift -- with more impressions and money going to ad-supported digital TV outlets that run premium TV programming, the big cable ...
  • Where Will TV's Next $30B Come From?
    It's increasingly apparent that TV will need to embrace innovations born from digital ad tech to find its next $30 billion. With measurement standards in flux and pressure on media ...
  • VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal
    The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media agencies and brands can select first- ...
  • Time To 'Do More Digital' -- But Rationally, Not Blindly
    You read and hear it everywhere in the ad and marketing world: Do more digital. I've been in digital advertising since the early 1990s, so I'm happy that the market ...
  • Surprise! MSNBC's Tops All Cable News Nets For First TIme
    Somewhat shockingly, MSNBC has rocketed to second place in prime time among all cable TV networks -- as well as topping its cable news network competitors. MSNBC earned 2.44 million ...
  • Supreme Court Deals Blow To Patent Trolls Shopping For Friendly Venues
    Patent trolls - entities or individuals who buy up patents with the sole intent of suing someone who invents something similar - were issued travel restrictions yesterday by the Supreme ...
  • Sports Programming Increases Upfront Ad Spend
    Overall sports programming has a 26% share of upfront TV dollars for this current 2016-2017 season to date, up from 25% the year before and 19% in the 2014-2015 TV ...
  • Wall Street Betting On Broadcast, Digital Upfronts: Cable Will Be More Of A Bear
    The 2017-18 upfront advertising marketplace will once again defy gravity, proving that what goes down also goes up. That's the conclusion of an equities report issued by the research team ...
  • A Couple Of Mini-Trends From The Networks' New Fall Lineups
    Many people are talking about the remake (sorry, "reboot") fever that is gripping network television at the moment. ...
  • Upfront Spending Up Slightly, Scatter Down
    Upfront spending placed from October 2016 through March 2017 is up 3.7% to $16.5 billion, with scatter spending down 11.5% to $3.8 billion, according to Standard Media Index. ...
  • Upfront Reflections II: In Era Of Massive Change, Networks Still Do Schedules
    At this week's upfronts, changes to the TV business were described as "seismic" and "extraordinary." Yet the Big Four and the CW still keep a foothold in the old world ...
  • Yes, Virginia, The Upfront Presentations Are Still Important
    The broadcast networks unveiled their fall television schedules to the industry over several days of presentations this past week. As I was sitting through the CBS pitch to advertisers on ...
  • Brand Safety Arrives for TV Nets, Not Their Digital Video Platforms
    Lots of talk about brand safety concerns of nontraditional big media digital video platforms (You Tube? Facebook?) floated over this upfront presentation period. But those traditional linear TV advertising selling ...
  • Why Trad TV Upfronts Fall Behind Modern Consumer
    Viewer attention has never been more divided. So to grab their attention, and really get them to engage with your brand, you have to get personal. Enter Addressable TV. ...
  • Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
    The moments the networks mine for their clip reels are just that -- isolated moments among many others that are not nearly as eye-catching or heart-tugging. Commercials interrupt the experience ...
  • Will Upfront Get A New Premium Moniker?
    NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. Anything with the word "premium' and ...
  • CW Unveils New 'Dynasty,' Pitches Appeal To Young Viewers
    The network announced it will move a number of its current shows to new time periods, part of a significant revamp of its 10-hour prime-time slate. At the upfront, management ...
  • U.S. Ad Market Sinks 1% In April
    Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with mobile ad networks/exchanges, down 10%; pure-play ...
  • Turner Continues Transformation Push From Reruns To Originals
    This upfront season, the Turner group is promising advertisers an environment characterized by original content from name-brand producers and creators, plus commercial pods within Turner programs. ...
  • CBS Touts Strong Viewership, Custom Data, 8 New Shows
    One major reason that TV advertisers keep coming back to traditional linear TV from digital media is brand safety. "Premium broadcast content goes hand in hand with a solid return ...