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  • Thriving In A Subscription-Based Economy: The UX Connection
    For several years, we have seen a rapid movement from a traditional pay-per-product business model to a subscription-based one. Examples of subscription economy businesses permeate many industries-from entertainment (Netflix, Spotify) ...
  • TrueCar Distinguishes Itself From Competition
    The ad aims to draw a distinction between other third-party automotive websites and TrueCar, Lucas Donat, chief brand officer, tells "Marketing Daily." ...
  • You Must Remember This: They're Making A New 'Roseanne'
    In case you forgot, ABC is making a new "Roseanne." The news surrounding this epic reboot has been surprisingly scanty. ...
  • Costco Launches Search Campaign For Food Delivery Service
    Costco, which has long stressed the stability of in-store experiences, recently launched a home delivery service to keep up with rivals like Amazon's Whole Foods. Along with the CostcoGrocery service ...
  • NFL Narrows TV Viewership Declines, National Ad Revenues See Uptick
    Through nine weeks of the NFL regular season, TV ratings have narrowed viewing declines versus earlier-season results. All TV advertising revenues on NFL networks have inched up compared to a ...
  • NFL Sees Lower Sept. Scatter TV Ad Deals
    SQAD, the media cost research and analysis company, says across all NFL broadcasting networks, there was an average decline of 6.7% in September. ...
  • Campaigns Increase On Videology Software
    Pharmaceutical, travel and consumer-product advertisers rank as the top spenders in the third quarter for data-enabled linear TV campaigns running on Videology's advanced TV software. ...
  • CBS Inches Up In Overall Revenue, Ad Revenues Dip
    CBS Television Network saw a 3% drop in advertising revenues, with one less "Thursday Night Football" game. Its entertainment division affiliate and subscription fees -- which include CBS TV network, ...
  • BuzzFeed's 'Launch' Will Partner With Brands To Sell Product Ads
    BuzzFeed has created a new program to make revenue from advertising. The millennial-focused publisher wants to create ads for startup gadgets and inventions -- and take a cut of the ...
  • Can Amazon Deliver An Ad Business?
    The door is open for a major new player in the digital advertising business and Amazon has the ability to deliver. Its zero profit business model could give competitors a ...
  • TV's New ROI For Marketers: Thor
    Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer behavior around purchases. ...
  • Email Grifters: Channel Helped Fuel Debt Relief Scams, FTC Says
    Scam artists bilked debtors of $95 million, using email to do it in some cases, according to the Federal Trade Commission. ...
  • In Amazon We Trust? Building Brand Relationships In The Age Of Transparency
    Brands can better embrace transparency by making it a pillar for the entire business, not just marketing. ...
  • ABC's Promo Push Clicks, Delivers 'Good Doctor' Results
    ABC spent far more time with on-air TV show promotions this summer than other networks. It needed to, and the move has paid off. ...
  • Unholy Tech? The Privacy Impact Of Email Tracking
    Email tracking plus web tracking equals leaking of personally identifiable information, Princeton researchers say. ...
  • 4 Keys To Appealing To Millennial Mom DIYers
    Millennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores. But a funny thing happens when they become homeowners - and especially when ...
  • Advertisers To Upfronts: More Info On Content, Cross-Platform Data
    A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." They also want to hear more ...
  • 4 Brands Changing Customer Loyalty
    If one tenet holds true for each of these brands, it's that they all understand their customer bases and aren't afraid to create new, innovative ways to reach them. ...
  • CBS' Scatter TV Sales Remain Strong
    CBS doesn't anticipate any softening of the national TV advertising market -- including the scatter TV market. ...
  • Vevo Secures $200M In Upfront Ad Buys
    Having already racked up roughly $200 million in upfront ad buys, Vevo is predicting a 30% increase in overall ad revenue, this year. That’s according to Business Insider, which attributes ...
  • How To Get Abandoned Carts Converting
    Barclays estimates it represents GBP3.5bn, and the key to conversion is likely clearer, flexible delivery terms. ...
  • Podcast Popularity Opens Important Door For Radio
    As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This wave, while just starting to swell, ...
  • The Trade Desk Is All In On CTV, OTT, Audience Targeting
    The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables ad buyers to purchase ads programmatically, ...
  • The Formula For SEO Success
    Some 45% of choices were based on established relationships where the client either had an existing personal connection with the company or was referred by a friend or colleague. About ...
  • IAB Bows 'Podcast Playbook' To Aid Advertisers
    The Interactive Advertising Bureau Podcast Playbook offers insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, ad effectiveness and measurement. ...
  • Ad Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller Ones
    The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the year. Demand fell to an index ...
  • 'Colbert' Is King Of Late Night, Catching Up To 'Fallon' In Ad Revenues
    From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead with $409.5 million. ...
  • The Linear TV Model Will Change: Q&A With IPSOS' Greg DePalma
    Greg DePalma, newly named head of revenue, IPSOS Affluent and Influencer Database, has some interesting thoughts on data, the future of television and measurement. ...
  • What's Keeping You From Multi-Touch Attribution?
    Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So why are they so ...
  • Fox Sings New Tune, Orders 'The Four'
    Fox no longer has "American Idol," but it will have a new singing competition show, which hopes to deliver higher entertainment programming viewer levels to the network. ...