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  • Choking At Checkout: Why Shoppers Abandon Carts
    Are you in charge of sending cart abandonment emails? It may pay to find out why people are leaving. A new study by Metrical and Skava sheds some light. ...
  • Nielsen Contract Lapses, But CBS Stock Higher
    Nielsen's contract with CBS -- said to be around $100 million a year -- expired December 31. CBS cannot access Nielsen data from its own internal operations. But CBS can ...
  • 2018: The Year Mainstream Celebrities Embraced YouTube
    The end result is a fan base that follows stars throughout the year, not just when a new project is released. In addition, celebrities earn premium CPMs from YouTube, potentially ...
  • How Does Audience Buying Fit Into The Next Upfront?
    Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market. ...
  • 'Salon,' 'Pueblo Pulp' Find Advertising, Subscription Solutions With LaterPay Partnership
    LaterPay, which offers a patented payment infrastructure technology, has entered into partnerships with the two publishers to open up revenue streams through amped-up subscription and ad-free options. ...
  • Hulu Turns Advertising Into A 'Strategic Advantage'
    Hulu gives consumers the option to get a cheaper tier of service in exchange for including limited ads in the package. "Some 87% of Hulu watchers are receptive to ads, ...
  • NPR Releases Open Source Podcast Analytics Tech
    RAD is an open source "method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy," NPR notes. ...
  • Hulu To Launch New Private Marketplace
    The automated, biddable marketplace will be operated by the supply-side video advertising platform Telaria. Marketers will be able to bid on inventory through their DSPs or agency trading desks. ...
  • October U.S. Ad Revenues See Strong 7% Gains, With Digital Up 17%
    October's national ad market was up 7% over the same period a year ago, according to Standard Media Index. Breaking down the national TV category, broadcast networks dropped 7% in ...
  • Short And Sweet Analysis Needn't Be Short On Value
    How do we strike a balance between deep dives into data, versus soundbytes, when communicating research results? ...
  • A+E Networks Adds In-Campaign Optimization Tool To Outcome Guarantees
    New in-campaign tools allow marketers to adjust their media in campaigns while still on the air. It may be the first network group to give primary TV guarantees based on ...
  • Digital Ad Marketplaces Don't Work For TV
    Why have some of the world's largest tech companies failed at bringing marketplace technology to TV? To me, the answer is pretty straightforward. ...
  • AI: What It Will Take To Build Trust For Brands
    How can brands leverage AI to supercharge their businesses without damaging hard-won trust? This can be achieved by putting the consumer interest first. ...
  • VideoAmp's New Advanced TV Tool Maps Viewership
    Ad-tech company VideoAmp is working with consumer data company LiveRamp to quantify smart TV and set-top viewership and support integration of first- and third-party data. ...
  • Simulmedia Adds OTT Inventory To Media Buying-Planning System
    Advanced TV ad-tech company Simulmedia is adding OTT inventory from its linear TV partners to its system to help marketers gain additional reach. ...
  • New EBay Instant Selling Offers Big Bucks Fast For Old Smartphones
    EBay claims people who use Instant Selling will make more money than if they sell through other services. ...
  • Endocyte's $12M Investment In Cancer Therapy Lures Novartis' $2.1B
    "The deal will also enable Novartis to investigate the potential development of a drug candidate for use in earlier lines of prostate cancer therapy," says one report. ...
  • What to Watch: Rethinking Video ... Again
    Rooster Teeth is coming out in January with "Gen:Lock." Its broadest audience is on third-party platforms, "the audience of our audience," said Evan Bregman. ...
  • Fox Starts Fox Blocks, JAZ Ad Pods On 3 Sunday Nights
    Fox says its efforts to lower commercial interruption take the form of a two-commercial pod strategy called JAZ, along with a branded-content effort called Fox Blocks, with Hulu and Verizon ...
  • Facebook Removes Political Pages, Accounts That Violate Rules
    The social network is removing 559 Pages and 251 accounts that have consistently broken Facebook's rules against spam and coordinated "inauthentic" behavior. ...
  • Facebook Debuts Smart Screens For Home
    Facebook just unveiled the Portal and Portal+. By syncing with users' Facebook Messenger accounts, the gadgets' foremost function is video chatting with friends and family. ...
  • ABC's 'Conners' Promotion Strategy: Keep It Under Wraps
    By all indications, "The Conners" intends to be "Roseanne," but without the show's titular star. ...
  • Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
    When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu offering ad-free options (Hulu, of course, ...
  • The New Economy Of Social Influencers
    Moderator Kerry Perse, managing director, OMD CreatePanelistsLauren Clinton, senior manager, content and social media, The Scotts Miracle-Gro CompanyJessica Newton, VP, digital strategy director, Arnold WorldwideAmanda Sims, associate manager of social ...
  • A+E Touts Revenue Gains For 'Outcome-Based' Guarantees
    The move shifts a decades-long emphasis on making guarantees on commercial TV ratings, based on age and gender. A+E Networks says it is the first major TV network group to ...
  • Eye On CBS: Without Moonves, The Future Is In Flux
    CBS today is primarily in the broadcast television business -- operating a network, owning stations and selling syndicated shows. ...
  • IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of Audio
    Podcasting is on the verge of breaking out in a big way. That was a key message at the Interactive Advertising Bureau's fourth podcast upfront on Thursday. ...
  • Westwood One To Launch Female-Focused Podcast Network
    The Empow(h)er Podcast Network will launch with eight original series, hoping to tap into the medium's rapidly growing female listenership. ...
  • Erhardt To Retire, Disney's Ferro Adds Oversight Of ESPN
    Rita Ferro has been named president of Disney Advertising Sales. She will now oversee all of Disney-ABC Television, as well as all of ESPN. ...
  • Payment Terms Brands Should Know
    For marketers to have honest conversations with their vendor partners about costs, it helps to be informed about several standard practices that occur: ...