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  • NatGeo Inspired By 'Genius' And 'Race,' Pushes For Global Reach
    National Geographic's upfront emphasized its partnerships with A-list content creators and promoted the synergies the company has built between its TV networks and world-famous magazine. ...
  • Freeform Rolls Out More On-Demand Content, Teams With Marvel For 2 Shows
    The network revealed plans for live events and new shows that will involve synergies with other Disney-owned properties, such as its theme parks and Marvel Entertainment. Freeform also announced a ...
  • Fix Complaints Fast, Or Else
    The internet is a beautiful and terrifying place, says a new study by Corra.com. It lets us reach more customers quicker and with less of a marketing budget, helps us ...
  • Where Are The New Linear TV Ad Categories?
    For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in part, to the somewhat lower out-of-pocket ...
  • Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
    Most advertisers and agencies are already embracing advanced TV as an advertising medium. Among those currently spending on advanced TV, 57% say they plan to increase their data-enabled TV budgets ...
  • How The 4% Digital Factor Impacts The Upfront
    Jefferies' media analyst John Janedis predicts the upfront will be "weaker than a year ago" because the 4% digital factor from last year won't be in evidence as much this ...
  • Univision Continues Search For General Market TV Advertisers
    Major Spanish-language broadcast network Univision retains the same upfront advertising goals heading into the marketplace this year: Acquire more English-language advertising partners, those who still haven't as yet spend money ...
  • USA Network Upfront Touts Returning Series
    While the focus is existing shows, the network will offer new shows. They include "The Purge," a series for both USA and co-owned Syfy, adapted from the "Purge" series of ...
  • Possible Writer's Strike: Are Upfront/Scatter Markets In Danger?
    Potential new writer's strike could have some consequences for the TV advertising industry - But this time around, much more mature businesses -- like Netflix, Amazon, Hulu, YouTube, and other ...
  • Pop Network Pitches New Shows, 58 First-Time Advertisers
    The cable network, once the TV Guide Network until it was relaunched as Pop in January 2015, has added 58 new national advertisers, expanded its distribution on traditional cable and ...
  • NBCU Strikes Deal With Mobile Ad Tech Kargo
    The companies say they'll "approach the upfront marketing together" in offering ad deals for 80 mobile web/apps properties reaching 170 million users. ...
  • AMC Upfront Pitches All 5 Networks, Focuses On Unified Buying
    AMC Networks kicked off its spring ad sales efforts at an event Thursday night in New York that grouped all of its five networks under one upfront umbrella for the ...
  • NBC To Air TV Commercials For Its Upfront Ad Business
    NBCUniversal is launching a TV-business upfront campaign through its own networks -- with a series of TV commercials -- for the first time. "For this year's upfront messaging, we're going ...
  • Upfront 2017: Where Is Your Data Coming From?
    For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' own CRM data), third party (syndicated ...
  • Does Fake News Taint Adjacent Advertising?
    Media consumers can be a suspicious lot. Then again, they can be lazy. If news is fake, it doesn't mean advertising adjacent to that content -- in written text or ...
  • Hallmark Networks Pitch Trust At Upfront
    The TV industry's expected offensive against digital giants Google and YouTube was part of the Crown Media Family Networks upfront. The parent company of family-friendly cable networks Hallmark Channel and ...
  • TV Marketers' YouTube Quandary: Impossibly Instant Media Buys
    Google needs to act even more like TV as it approaches the big upfront TV advertising market. Focus on the program. ...
  • Discovery Upfront Pushes Multiplatform Reach For Advertisers
    Discovery Networks is making its pitch for upfront dollars this spring by emphasizing the company's global reach on a wide range of platforms. Says Paul Guyardo, chief commercial officer: "Advertisers ...
  • Digital Video, Trad TV Play The Scarcity Game
    Concerns overall about digital media -- including fraud and viewability -- were the highlight of last year's upfront -- and this year's, too. For traditional media buyers looking to find ...
  • Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' Issues
    The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers are concerned their ads are showing ...
  • Et Tube, Google: Why Advertiser Backlash May Benefit Broadcast's Upfront
    The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into the 2017-18 upfront and "NewFront" advertising ...
  • ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
    In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning members about the brand safety of ...
  • Scripps Networks Upfront Focuses On Live Viewing, Family Fare
    Alongside new show announcements, company executives highlighted research showing that the prime-time lifestyle programming, on its channels, is scoring well against competing genres such as sports and news. ...
  • A+E Networks Tout Storytelling, Return Of 'Biography' At Upfront
    A+E Networks launched its upfront Wednesday night in New York with a presentation to advertisers that was long on human storytelling and purposely devoid of "soulless" data. The company -- ...
  • Obit: Long-Time NBC Sales Chief Bob Blackmore, Dead At 90
    Robert "Bob" Blackmore, who reigned as head of advertising sales at NBC during the Peacock Network's glory days, died March 9. He was 90. Blackmore, who began his career as ...
  • The UK Is Moving Faster On Digital Ad Transparency
    It has been quite the week in digital advertising land. We received news that in the U.K., the British government's digital advertising had appeared next to porn and terrorist content. ...
  • OpenAP Raises Questions Amid The Praise
    This week's announcement of OpenAP, an advanced audience platform for cross-publisher targeting, was met with expressions of praise and optimism by a number of heavy hitters on the buy s ...
  • Edmunds, State Farm Aim To Make Car Buying Easier
    The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location. ...
  • Getting Too Personal: The Peril Of The Internet of Things
    A Canadian company is hit with a $3.75 million settlement for collecting personal data without permission. ...
  • Lower Viacom TV Ratings? Think Bigger
    If you are wondering where Viacom is going as a company, you might want to focus on this high profile stuff going forward -- iconic shows that have some history ...