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  • Upfronts 2018: 4 Takeaways For Marketers Looking To Reach The Hispanic Market
    Coming out of the upfronts hosted this year by Univision and Azteca America-the largest and third-largest Spanish-language networks in the U.S., respectively-I walked away inspired and more informed about how ...
  • The Levy Solution: Spend 5% Of TV Budgets On Audience-Based Delivery
    The world of television advertising is undergoing dramatic change, and one of its top executives is taking a page out of history to help fix it. ...
  • Publicis Unveils AI Platform 'Marcel'
    A year in the making, the Groupe unveiled the innovation platform in Paris today. It worked with Microsoft on the project. "Artificial intelligence (AI) can augment creativity," says Satya Nadella, ...
  • Streaming Services Sneak Onto Upfront Stages
    While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated the presentations last week: streaming vi ...
  • Price For TV Networks With Fewer Ads? A Modest 7% Premium
    Media execs applaud networks that are reducing ad clutter, but are not likely to pay a big premium for fewer ads. ...
  • Premium TV Prospects? Define TV And Premium
    Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter. ...
  • Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
    Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers ...
  • Can Paying Over Time Change The Travel Landscape?
    Is there a substantial contingent of travelers who would choose to take a trip if they could pay it off over a specific period of time at a consistent rate? ...
  • Cancelled Shows Are Conveniently Forgotten During Upfront Week
    A year from now, how many of the new shows the networks announced with so much fanfare at the upfronts this week will still be on -- or even remembe ...
  • Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?
    Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a shocking idea. Not so much that ...
  • Kimmel Upfront Monologue Upends Entire Network TV Ad Model
    Kimmel got many laughs with this year's monologue, although it makes you wonder if ABC allowed him to undermine its sales and programming efforts a little too much. ...
  • Answers To Some Great Questions About Outcome-Based TV Ad Selling
    "How can anyone promise sales outcomes -- and then also work with your competitors?" That was one of several questions posed by Joe Marchese on big industry stages this week, ...
  • CBS Upfront: New Data Product, No Commercial Load Adjustments
    Unlike other TV networks, CBS isn't joining the crowd in cutting back on advertising inventory. Instead, it's offering a new data product for advertisers. ...
  • Turner President: 'It's Time To Retire Nielsen Television Metric'
    "The time is now-this upfront-for advertisers to change how they think about the value of their marketing and invest in audience targeting," said Turner president David Levy at the company's ...
  • Mysteries Of Fox-NBC 'Last Man'/'Brooklyn Nine-Nine' Swap
    The two prime-time comedies got picked up by new networks -- NBC and Fox -- on the eve of the networks' upfronts this week. ...
  • Major Corporate Moves At CBS, Fox
    CBS wants to issue a stock dividend that would dilute National Amusements' voting interest from just over 79% to 17%. Separately, 21st Century Fox said it would be making changes ...
  • CBS Pushes 2 Remakes This Fall, Debuts 8 New Shows
    CBS has added new versions of "Murphy Brown" and an updated "Magnum P.I.", for a total of five remakes, adding to "MacGyver," "Hawaii Five-0" and "S.W.A.T." ...
  • Reporter's Notebook: Inside NBCU's Upfront At Radio City
    NBC Universal's upfront was bracketed at the beginning and end by NBC Uni CEO Steve Burke and Linda Yaccarino, NBC Uni chairman of advertising and client partnerships. ...
  • Upfront: ABC Adds More Comedies
    At its upfront, Disney-ABC Television talked up ABC's prime-time comedy "Roseanne" and promoted Freeform, its cable network with youth appeal. ...
  • Digital Giants Loom Large During Upfronts Week
    As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs ...
  • ESPN President: Direct-To-Consumer Start Of 'Brand-New Era'
    The future of the company seems pinned to ESPN+, the premium subscription service that lives in the company's website and apps. "We are going to be investing aggressively on the ...
  • Will Digital Advertisers Move Into The TV Space At The Upfront?
    While TV networks work in messages for their upfront presentations about brand safety and viewability, it seems like a good time to take a deeper look at the competition. ...
  • TV Content: Disposable, Temporary And Eventually Cancelled
    TV shows are like subways -- if you miss one, there will always be another one right behind it. ...
  • Fox Offers New Ad Formats: Shorter Pods, Live Sports Messaging
    For the upcoming season, Fox networks will offer a trimmed-down advertising pod called JAZ ("Just A and Z") of just two 30-second commercials. Fox also took a swipe at other ...
  • The Upfronts: Only Place to Hear the Truth?
    The broadcast network upfront presentations getting underway this week are more important than ever. Where else can we hear the truth - that broadcast networks still have by far more ...
  • Turner Kicks Off 'We Make Fans' Global Marketing Campaign
    The campaign features Turner employees' testimonials, which appear on a micro-site, as well as employee experiences such as a live concert and on-site brand event. opportunities. ...
  • Advertising Overtakes Hardware As Roku's Biggest Business
    In the last quarter, platform revenue was $75.1 million, up 106% from the same quarter last year. Its hardware business meanwhile was $65.1 million, down -3% from the same quarter ...
  • Disney Debuts Luminate, Advanced Ad Group
    Luminate intends to use third-party and other data to make "customized" advertiser messaging programs for Disney networks/brands, including ABC, ESPN, Freeform and others. ...
  • TV Has An Attribution Problem
    The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but ...
  • Network Upfront Week: Selling TV The Old-Fashioned Way
    The upfronts represent salesmanship at its most basic -- and it is done by humans, not robots. ...