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  • Digital Players Could Learn Usage Lessons From TV Industry
    Digital media players -- including Google, Facebook, Netflix and Amazon and perhaps Apple -- have growing financial power to create more disruption. These companies still have a goal -- to ...
  • Things I Realized While Watching The Super Bowl
    Among them: NFL football is still the best TV sport. It doesn't matter if Netflix original movies are good. ...
  • Disney Q1 Results Positive, Adds New ESPN App
    All Disney cable networks' revenues inched up 1% to $4.5 billion in total revenue, while broadcast revenue was down 3% to $1.75 billion. Overall revenue grew 4% to $15.4 billion, ...
  • Upfront Presentations Are Fewer, But Still Need TV Hype
    Upfront presentation fatigue has finally hit the digital media space. Will media-buying executives get any real relief? The IAB has decide to cut its NewFront presentations in half - from ...
  • Is Empathy In Your Marketing Mix?
    By now, you've probably seen your fill of new year predictions, each furthering the buzz on AI and machine learning, voice, IoT, wearables, payments, the blockchain and cryptocurrencies ... . ...
  • Time Warner Revenues Up 9% In Q4
    Time Warner's Turner TV unit had slight improvements in advertising revenues and bigger double-digit percentage hikes from affiliate fees in the fourth quarter. Also, Time Warner's pay TV unit, HBO, ...
  • NAFTA Negotiators Urged To Protect Web Companies
    The revised version of NAFTA should include provisions protecting web companies from liability for online reviews, commentary and other material created by users, a coalition of law professors and advocacy ...
  • Auto Buyers Still Find Value In Dealerships
    Auto dealers gain a competitive edge by offering online steps to the sale; 85% of shoppers are more likely to buy from a dealership that offers at least one component ...
  • Traditional TV Media Buyers Scratch Heads As Google Cracks Down On Unsafe Video
    Agency execs have increasingly used Google Preferred channels to supplement broadcast, cable and national syndication upfront buys. But that level of inventory looks to be shrinking. ...
  • Free Streaming Service Crackle Rebranding As 'Sony Crackle'
    The rebrand is part of a move to maximize advertising revenue across the company's media properties. ...
  • Celgene To Pay $1.1 Billion For Maker Of Cancer Drug
    Celgene will add as much as $1.25 billion to the upfront payment if Impact’s drug fedratinib reaches approval milestones to treat myelofibrosis, a form of bone marrow cancer, and another ...
  • IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
    The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video -- a significant update to the T&Cs, which were last ...
  • Maybe Unicorns Aren't So Great After All
    Once again, Uber has been knocked back. Earlier this week, the Court of Justice of the European Union issued a ruling that the rideshare giant was in fact a "transport ...
  • Only 5 Cable Nets Record November Ratings Hike, MSNBC Beats Fox
    Five of the 25 cable networks, and no major broadcast networks, posted ratings hikes among the key demographic that TV advertisers still buy. Overall, November was down 13% for broadcast ...
  • Thriving In A Subscription-Based Economy: The UX Connection
    For several years, we have seen a rapid movement from a traditional pay-per-product business model to a subscription-based one. Examples of subscription economy businesses permeate many industries-from entertainment (Netflix, Spotify) ...
  • TrueCar Distinguishes Itself From Competition
    The ad aims to draw a distinction between other third-party automotive websites and TrueCar, Lucas Donat, chief brand officer, tells "Marketing Daily." ...
  • You Must Remember This: They're Making A New 'Roseanne'
    In case you forgot, ABC is making a new "Roseanne." The news surrounding this epic reboot has been surprisingly scanty. ...
  • Costco Launches Search Campaign For Food Delivery Service
    Costco, which has long stressed the stability of in-store experiences, recently launched a home delivery service to keep up with rivals like Amazon's Whole Foods. Along with the CostcoGrocery service ...
  • NFL Narrows TV Viewership Declines, National Ad Revenues See Uptick
    Through nine weeks of the NFL regular season, TV ratings have narrowed viewing declines versus earlier-season results. All TV advertising revenues on NFL networks have inched up compared to a ...
  • NFL Sees Lower Sept. Scatter TV Ad Deals
    SQAD, the media cost research and analysis company, says across all NFL broadcasting networks, there was an average decline of 6.7% in September. ...
  • Campaigns Increase On Videology Software
    Pharmaceutical, travel and consumer-product advertisers rank as the top spenders in the third quarter for data-enabled linear TV campaigns running on Videology's advanced TV software. ...
  • CBS Inches Up In Overall Revenue, Ad Revenues Dip
    CBS Television Network saw a 3% drop in advertising revenues, with one less "Thursday Night Football" game. Its entertainment division affiliate and subscription fees -- which include CBS TV network, ...
  • BuzzFeed's 'Launch' Will Partner With Brands To Sell Product Ads
    BuzzFeed has created a new program to make revenue from advertising. The millennial-focused publisher wants to create ads for startup gadgets and inventions -- and take a cut of the ...
  • Can Amazon Deliver An Ad Business?
    The door is open for a major new player in the digital advertising business and Amazon has the ability to deliver. Its zero profit business model could give competitors a ...
  • TV's New ROI For Marketers: Thor
    Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer behavior around purchases. ...
  • Email Grifters: Channel Helped Fuel Debt Relief Scams, FTC Says
    Scam artists bilked debtors of $95 million, using email to do it in some cases, according to the Federal Trade Commission. ...
  • In Amazon We Trust? Building Brand Relationships In The Age Of Transparency
    Brands can better embrace transparency by making it a pillar for the entire business, not just marketing. ...
  • ABC's Promo Push Clicks, Delivers 'Good Doctor' Results
    ABC spent far more time with on-air TV show promotions this summer than other networks. It needed to, and the move has paid off. ...
  • Unholy Tech? The Privacy Impact Of Email Tracking
    Email tracking plus web tracking equals leaking of personally identifiable information, Princeton researchers say. ...
  • 4 Keys To Appealing To Millennial Mom DIYers
    Millennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores. But a funny thing happens when they become homeowners - and especially when ...