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  • IAB Bows 'Podcast Playbook' To Aid Advertisers
    The Interactive Advertising Bureau Podcast Playbook offers insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, ad effectiveness and measurement. ...
  • Ad Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller Ones
    The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the year. Demand fell to an index ...
  • 'Colbert' Is King Of Late Night, Catching Up To 'Fallon' In Ad Revenues
    From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead with $409.5 million. ...
  • The Linear TV Model Will Change: Q&A With IPSOS' Greg DePalma
    Greg DePalma, newly named head of revenue, IPSOS Affluent and Influencer Database, has some interesting thoughts on data, the future of television and measurement. ...
  • What's Keeping You From Multi-Touch Attribution?
    Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So why are they so ...
  • Fox Sings New Tune, Orders 'The Four'
    Fox no longer has "American Idol," but it will have a new singing competition show, which hopes to deliver higher entertainment programming viewer levels to the network. ...
  • ABC Claims High Social Engagement Amid Traditional TV Metric Declines
    ABC did not have a strong 2016-2017 in terms of traditional TV viewing -- on par with most broadcast networks. But it claimed good results in other areas: social media ...
  • Siri: Steadfast? Alexa: True-Blue? Consumers Want Trustworthy VAs
    At last month's OMMA Los Angeles, a panel of executives who know a thing or two about the relationship between technology and marketing sat down to discuss voice computing. From ...
  • NBC Wants Media To Focus On Delayed, Digital Viewing Of TV Shows
    NBC wants business writers and critics to focus more on overall viewing, not just live program viewing measures. The revenue from delayed viewing is "significant," says Bob Greenblatt, chairman, NBC ...
  • TV Cos. May Be Aping Big Digital Players
    Cable network industry consolidation is coming. But will it make for better marketing buys? NBCU pulled in $6.5 billion for 15 channels in the upfront. Google is likely to make ...
  • Facebook Wants Better Video Ad Engagement
    The market for overall digital video looks to rise around 20% in 2017 to $11.7 billion, according to eMarketer. Facebook and Google command the two largest shares of this reve ...
  • Tracking The Future: 4 Ways Forward For Social Analytics
    In the consumer goods industry, competitive advantage and customer knowledge have long gone hand in hand. By learning how consumers think, by anticipating which products will create a buzz in ...
  • Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON's Gabe Greenberg
    Gabe Greenberg, CEO and co-founder of GABBCON (Global Audience-Based Buying Conference and Consultancy), talks about the the challenges to audience-based buying and selling, celebrating innovation, and whether linear TV is ...
  • Univision Names O'Connor CRO
    Tonia O'Connor will be responsible for all Univision advertising-based business, as well as integrated content monetization, including linear and digital advertising and content distribution. ...
  • Cordial Attracts Three New Clients
    Cordial has attracted three new clients for its communications platform: La Quinta, Revolve and Shoes of Prey. ...
  • Ad Market Sees Uptick, Digital Rises 11%
    The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall ...
  • Is Ad-Supported TV Better Than Ad-Free TV?
    Can ad-supported TV programs offer any of the same evidence for growth of "Game of Thrones" -- especially for a TV series entering its seventh season? Not exactly. ...
  • Is Programmatic Ruining Advertising?
    Programmatic has been the trend over the last five years or so, but is it possible that we may see a backlash against it in the next two years? Programmatic ...
  • Strong TV Upfront Gains, Revenues Hit $19.7B
    TV's upfront advertising market for prime time over-delivered -- for both broadcast and cable networks -- with 6% more revenue versus the year before. ...
  • Sizmek Agrees To Acquire Rocket Fuel At $145M Valuation
    The consolidating ad-tech market just became more consolidated. As announced on Tuesday, Sizmek Inc., the data activation platform, has entered into a definitive acquisition agreement to purchase Rocket Fuel Inc. ...
  • Traditional TV's Upfront Continues Winning Streak
    Analysts now say upfront revenue volume for the four major broadcast networks could grow 3% to 4% to around $9.2 billion -- all this after a 4% gain a year ...
  • Could Advanced TV Advertising Be A $100B Business?
    For a long time, we have heard euphoric descriptions about the new TV advertising world -- call it advanced, addressable, targeted, or otherwise. If fully realized, all this could easily ...
  • OLV: Anything But Your TV Spot
    Let's talk OLV. Online video. The star attraction of the internet. The number one reason people go online. A critical tool that healthcare marketers frequently fail to leverage. ...
  • IAB Sets Podcast Upfront Lineup, Market Expected To Top $220M
    The Interactive Advertising Bureau's third annual Podcast Upfront, set for Sept. 7 in New York, will feature presentations from more than a dozen networks including ESPN, Gimlet Media, HowStuffWorks, and ...
  • TV's Next Big Show Is Shaping Up To Be Media-Buying Workflow
    At a time when the TV industry is focused on pushing the sizzle of new shows and upfront ad sales, a group of top television data and technology executives met ...
  • Fox Completes Upfront With 6% To 8% Gains
    Fox Networks Group has completed its upfront advertising deals, and was on par with other TV networks' pricing gains. But unlike other networks, media-agency analysts say many Fox advertisers put ...
  • Strong Scatter Boosts Disney-ABC TV's Upfront
    Significant money came from pharmaceuticals and consumer-product marketers -- two major TV advertising categories in the second-quarter scatter market. This followed other marketers registering "heavy" media spending for the upfr ...
  • Disney-ABC Completes TV Upfront Selling
    Disney-ABC Television said it posted higher upfront advertising revenue for the 2017-2018 TV season in the "high single [percentage] digits across the board in all broadcast, cable and kids." ...
  • AMC Premiere Launches On Xfinity TV
    AMC Premiere will be ad-free via Comcast's set-top boxes and will carry a $4.99 price tag for Comcast Xfinity TV customers. It will include big hits like "The Walking Dead," ...
  • Promotional Malpractice Will Cause Some New Shows To Fail
    Cable networks long ago realized the best way to grow their audience was to appeal to those who were watching similar shows on other networks. They also understood that it ...