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  • Roseanne Vs. Moonves: Which Will Be The Year's Top TV Story?
    This summer's Les Moonves sex harassment story at CBS could nudge the Roseanne story out of the top spot. ...
  • Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19
    With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, Media Dynamics has updated its historical record to include estimates for the volume and CPMs and growth rates ...
  • CBS Entertainment Chief Talks Moonves, Talent
    Kelly Kahl, CBS Entertainment president, said a TCA no-show would have been a disservice to hard-working TV show creative talent: actors, writers and executive producers. ...
  • CBS: Q2 Revenues See Modest Gains, Silence On Moonves
    CBS Corp. reported modest second-quarter revenue gains with strong upfront advertising business for the next TV season. Advertising revenues for all its businesses were 2% higher to $1.33 billion from ...
  • Analyst: TV Upfront Revenues Rise 5.2%; CPMs Are 10% Higher
    Five broadcast networks -- ABC, CBS, NBC, Fox, and CW -- gained 5.8% to $9.6 billion. Cable networks were 4.7% higher to $11.1 billion. ...
  • Details In 'New Yorker' Story On CBS' Moonves Are Hard To Deny
    All one has to do to get the full effect of this very detailed account of Moonves' behavior with women over the years is to read the story. ...
  • Crucial Questions To Consider Before Diving Into Influencer Marketing
    Influencer marketing represents one of the fastest-growing methods for online customer acquisition, with two-thirds of marketers planning to increase their spends in this area. And while marketers are reporting significant ...
  • What Ad Tech Means For Publishers
    Publishers have so much data about what their audiences do offline, the content they consume, the purchases they make. Harnessing that data to give advertisers the ability to insert themselves ...
  • An Owner's Survival Guide To Building An Ad Agency
    For many companies, growth is measured by the number of employees or clients. Causality actually exists between those two goals, but many agencies don't seem to realize it. ...
  • Will Legacy TV Profit From Facebook's Ad Woes?
    Losing $100 billion in market value due to lower-than-expected revenue results had many wondering if Facebook's main platform is in trouble, from an advertising perspective. ...
  • NBCU Posts Strong Overall Upfront Volume
    The NBC Television Network's prime-time volume grew 7% to an estimated $2.8 billion in dollar volume for the 2018-19 TV season. Telemundo rose 3% year-over-year. ...
  • U.S. National Ads Rise 5% In Q2, Digital Adds 12%
    There was 4% less revenue from TV upfront deals made in summer 2017. TV networks saw stronger near-term ad sales in the scatter market, up 11%. Direct-response advertising was f ...
  • Discovery Revamps Networks, Hires New Ad Execs
    After completing its upfront sales deals for next year -- following its acquisition of Scripps Networks Interactive early this year -- Discovery U.S. Networks has restructured its most senior advertising ...
  • Podcast Listening Continues To Rise
    According to data from Edison Research and Triton Digital shared by the Pew Research Center, 44% of Americans 12 or older have listened to a podcast in 2018, with 26% ...
  • Disney-ABC Scores Healthy Gains In Upfront
    Disney-ABC Television has completed its upfront advertising deal-making for the 2018-2019 TV season, with high single-digit to low double-digit percentage price increases. ...
  • Networks Bar Critics From Writing 'First Impressions' Of New Shows
    This summer, some networks are asking TV critics to refrain from writing "first look" columns based on the fall pilots they've already received, which are subject to change before final ...
  • Digital Doings: Email Ranks Third In Investment, Study Shows
    New Clutch study finds that most brands are reaching their goals in digital channels. ...
  • NPR, ESPN, IHeartRadio On Board For IAB Podcast Upfront
    The IAB's fourth podcast upfront is set for Sept. 6. Podcast ad revenues are forecast to double by 2020, IAB EVP of industry initiatives Anna Bager noted, due to the ...
  • Streaming Services' New Investment: Offline Viewing
    Two of the market leaders in streaming video, Hulu and Netflix, are giving their subscribers access to favorite shows even when they don't have an internet connection available. ...
  • The Secret To Winning, Retaining Customer Loyalty: Being A Low-Effort Company
    Many-if not all-brands sink or swim on how loyal and satisfied their customers are. For years, marketers thought the path to customer loyalty was paved with delight and poured their ...
  • Augmented Reality Meets Revenue Reality
    The augmented reality wave is just around the corner, even though most people with a smartphone have yet to try it. The question of whether consumers would pay anything for ...
  • Direct-Brand Revolution Will Hit Media Industry Hard
    Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in ...
  • Cordial Pulls In $15 Million In Series B Funding
    Cordial, an email platform provider, will use the money to continue its expansion into mobile, browser notifications and web forms . ...
  • Is Advanced TV Set To Eclipse Linear TV?
    From a strategic perspective, it's likely the flow of dollars from linear to digital environments is partly a reflection of digital's increasing imitation of and parity with the way linear ...
  • Nielsen, FreeWheel To Measure OTT And VOD Viewing
    Nielsen and FreeWheel, the video advertising platform owned by Comcast, will expand their measurement of viewing to over-the-top and set-top-box video-on-demand inventory. ...
  • Discovery Offers Exclusive Ad Package Of Top TV Shows
    Discovery Premiere lets clients advertise exclusively in a mix of premiere episodes from 30 of the most in-demand series across its networks for the 2018-19 upfront selling season. ...
  • Is A Common Currency Here Or In Need Of Overhaul?
    Chatter on whether brands and agencies will accept a common currency, like CFlight, and debate on what the life expectancy for standardized metrics will be in the midst of digitization ...
  • As TV Landscape Shifts, Upfront Reflects Changing Clout
    Though media companies got bigger, TV networks' ad power has leveled off; some would say diminished. All that has shifted the upfront TV ad market into the background somewhat -- ...
  • CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
    CBS did well in the upfront, without NFL's "Thursday Night Football," and has nearly completed its deal-making with sturdy price gains. Media-buying execs say the network pulled in "high single ...
  • Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
    With strong demand for its new NFL "Thursday Night Football" package, programming on all its digital video platforms scored even better results -- with mid-double-digit percentage CPM hikes. ...