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  • Arbitron's Sampling Still Suspect
    Arbitron has promised to issue "sample guarantees" beginning Oct. 1 after being hit with a raft of complaints from clients. The company said in a letter made public in Septemb ...
  • Talking Heads
    Talk radio, never known as a visual medium, is getting an influx of virtual reality. Listeners are creating their own online avatars that talk back to on-air talent. Using t ...
  • TMPG - LG Electronics, "Crack the LG Code"
    TMPGLG Electronics, “Crack the LG Code” Finalist RadioTMPG was given the job of creating a radio program promoting key LG retailers,  increasing distribution, and obtaining additional merchandising, exposure and awarene ...
  • Horizon Media Inc. - Pylon/Michelin, "Michelin Wiper Blades"
    Horizon Media Inc.Pylon/Michelin, “Michelin Wiper Blades” Finalist RadioUsing weather tracking software and a proprietary Severe Weather Index, Horizon used radio ads to urge consumers not to wait until impending b ...
  • Horizon Media Inc. - NBC Universal Television Networks, "Parenthood, premiere episode"
    Horizon Media Inc.NBC Universal Television Networks, "Parenthood, premiere episode" Finalist RadioThis spot, playing off of other elements of radio airplay, used music environments to spur consumer involvement and crea ...
  • Horizon Media/The NBC Agency - NBCU/Chuck
    To promote the NBCU series Chuck, Horizon Media coordinated takeovers of high-profile Clear Channel stations in top media markets, rebranding them "Chuck FM." ...
  • Horizon Media/The NBC Agency - NBCU/Knight Rider
    To raise awareness and attract viewers for the Knight Rider TV movie, Horizon Media and NBC combined radio and event marketing. ...
  • TMPG - Kraft/Post Honeycomb
    To promote Post Honeycomb Cereal's Big Summer of Fun, TMPG came up with a plan that associated the brand with an up-and-coming musical act to deliver a compelling experience th ...