1147 search results for
  • How Much Are Ethics Worth To A Marketer?
    Companies spend billions of dollars doing good works--everything from boosting diversity in their ranks to developing eco-friendly technology--and then trumpeting those efforts to the public. But does it pay off? ...
  • McDonald's, Ford, Others Sign On To TBA's Online Programming
    [Strategy] "Our role [for Ford]was to inform and educate young adults on the real benefits on how Sync can impact your life," says TBA DEEP's Brian Murphy. With a "seven ...
  • Think Your Marketing Is What's Driving Online Buzz? Think Again
    [Strategy] Increasingly, consumer-generated media are being recognized as having the power to impact customer profitability and even brand/company value. "Brand perception is starting to leak into brand equity," says Nielson ...
  • As New Media Grow As Marketing Tools, So Do Metrics
    [Strategy] "The ability to track the popularity of videos in comparison with other videos during the same time period across different locations could help tailoring and testing of messages," says ...
  • GoldSpot: Interactive Ads Work Best On Mobile TV
    [Strategy] Even with content expanding rapidly on mobile devices, many questions remain about whether consumers will be receptive to advertising. A Silicon Valley company, which believes it has a solution ...
  • Omnicom Hooks Up With New NBCU Digital Studio
    Omnicom Media Group Digital has signed on as the first strategic partner for the newly created NBC Universal Digital Studio, which will develop and produce branded content for NBC digital ...
  • Former Internet Analyst Launches Consulting Firm
    Jordan Rohan, former managing director and Internet analyst at RBC Capital Markets, has started his own media and Internet consulting firm called Clearmeadow Partners with an assist by Mike Kelly, ...
  • Gartner Outlines How Digital Can Survive Recession
    Faced with an economy spiraling downward into recession and online spending at risk, what's an Internet executive to do? Restate the case for digital media, make the most of existing ...
  • Creative Advertising Engages Consumers With Brands
    [Strategy] HOLLYWOOD, Calif. -- "Creativity doesn't always have to be about the transaction or sale," says Jay Suhr, T3's senior vice president of creative services and account planning, during the ...
  • At OMMA: Panelists Issue Call For Supportive Gaming Group
    [Strategy] "If we are to have success in organizing the industry, we need someone dynamic to lead the efforts," says Jonathan Epstein, CEO at Double Fusion, a rival to Microsoft's ...
  • Build Online Brand Awareness Using Integration
    [Strategy] "I don't think anyone tries to build a brand exclusively with TV or print, so I don't know why you'd want to try it with the Web," says AKQA's ...
  • At OMMA: Esurance Finds Fame In Another Medium: TV
    [Strategy] "Consumers equate a company's size to whether they see you on TV," admits the online insurance company's CMO. Follow-up focus groups confirmed that the personification of Esurance by Erin ...
  • Timex Podcast Campaign Promotes IPod-Linked Watch
    [Strategy] Podrunner's mix of tribal, percussion-based, fixed-tempo tracks earned it honors as one of iTunes' "Best Podcasts of 2007" and made it a perfect match for Timex's target--18- to-35-year-old men ...
  • Consumers Seek Economic Relief Online, Survey Finds
    [Strategy] "People are using more coupons, looking for ways to save, tips, e-newsletters, online offers," says Prospectiv's Jere Doyle. "Seventy-nine percent are dining out less frequently so they're looking for ...
  • Publishers Try Bold New Marketing Concept: Free Samples
    [Strategy] "The strategy of giving content away is getting people to read more and buy more," says Thomas Woll, president of Cross River Publishing Consultants. He says the National Academies ...
  • At OMMA Mobile: It's Time To Market Up Close, Personal
    [Strategy] "What advertisers don't always get is that it's a small screen but it's a focused screen," says ESPN's SVP/digital media. "You can deliver the valuable message if you do ...
  • Social Media Marketing's Disease: No Follow-Through
    [Strategy] "What surprised us most in the study is that we thought [that] since some of these marketers were using social media so well, that they'd keep it up," says ...
  • Tracking The ROI On Super Bowl Buzz
    [Strategy] Some marketers really know how to make the most of the media spotlight. For one thing, stealth is a lousy strategy: The more marketers plug their ads in advance ...
  • Marketers Can Take Advantage Of Poor Economic Climate
    [Strategy] Among Drew Neisser's ideas are adding some entertainment. "If humor was right for your brand in good times, it's even more right for your brand in bad," he says. ...
  • WPP's Maerov: Acquiring Schematic Was Vital To Winning Dell, AT&T
    Schematic was one of the agencies that WPP snapped up during its 2007 digital media-buying spree. According to Lance Maerov, senior vice president, corporate development for WPP, the acquisition was ...
  • New Anti-Smoking Ads Turn Marketing On Its Ear
    [Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-cheek effort that matches Broadway-style music and lyrics in ads, some of which are animated, with a satirical spotlight ...
  • Super Bowl: Nice And Cheesy Does It For Salesgenie
    [Strategy] Lending credibility to the old saw that the only bad publicity is no publicity, the commercial--one of the few Bowl commercials to include a call to action and a ...
  • Marketing Firms Announce Alliance
    Chicago-based sponsorship, experiential and promotions agency Engage Marketing and Los Angeles-based entertainment marketing agency UPP have announced a strategic alliance. UPP Entertainment Marketing, founded in 1978, specializes in product placement, ...
  • Valassis To Rebrand, Move Online With RedPlum.com
    [Strategy] The site aims to provide consumers with shopping deals covering all aspects of life, says Brian Costello, GM/interactive at Valassis. "We're trying to find good deals we think you'll ...
  • U.S. Marketers Need To Adapt 'Siti Web Per Mercati Mondiali'
    [Strategy] Successfully reaching consumers internationally takes more than translating content from one language into another, says JupiterResearch VP Zia Daniell Wigder. "The meaning gets lost in the translation. You need ...
  • Survey: Email Marketers Fall Short On Best Unsubscribe Practices
    While nearly all marketers include an unsubscribe option in promotional emails, fewer than half include one in other types of emails, according to a new Lyris EmailLabs survey. Even fewer ...
  • Narrative Branding Fixes Company In Consumer's Mind
    [Strategy] The technique, although not new, aims to replace product positioning and help marketers build an emotional connection between the person and the brand. Most people know the one about ...
  • Webkinz Takes Heat For Taking Advertising
    Can The Campaign for a Commercial-Free Childhood pressure Ganz into not taking ads on phenomenally successful Webkins.com? Branding expert Laura Ries is betting Ganz will prevail, as long as it ...
  • Study: Marketers May Be Banking Too Heavily On New Products
    [Strategy] "It always makes me a little nervous when you see such a heavy emphasis on innovation," says Heidi Krauss, director of Next Level SMG. "Innovation is definitely necessary to ...
  • H-P Emphasizes Pages Printed, Not Market Share
    Hewlett-Packard is repositioning itself as not just the maker of printers for office and home documents, but also for commercial printing--wine labels, books, newsletters and advertisements that stick onto buildings ...