- Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Simply tweeting #MINIonDemand + [red car emoji] would engender a cheeky response with a link to schedule the personal, hassle-free test drive. ...
- Google Oscar Predictions Based On Search, YouTube Views
Inside Performance, Laurie Sullivan - Friday, February 7, 2020
This year Google said it noticed that a film's box office success correlates to the number of views the trailer has on YouTube. ...
- 'Let It Go,' Grandma -- The Search For 'Frozen' Heats Up
Inside Performance, Laurie Sullivan - Wednesday, November 27, 2019
Search and analytics company Bloomreach pulled "Frozen 2" search and purchasing data, and social media company Sprout Social pulled social listening data from the opening weekend. Here's what they fo ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness. ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019. ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness of ...
- Ford Partners With Universal Pictures For VR Experience
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2019
The collaboration allows Ford to showcase connected vehicle technology and get customers' feedback on what they do and don't want. ...
- Refinery 29, Kate Spade Produce Sponsored Videos By Female Directors
Publishers Daily, Sara Guaglione - Tuesday, June 25, 2019
The companies teamed to produce five, one-minute sponsored videos for Instagram. It's all part of Refinery29's focus on video development. ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film. ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator to immersed storywriter to passionate belonger, among them. For example, that line-up aligns perfectly with EA's Sims game. ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads with facial recognition
technology. ...
- UK Agency OUAT Expands To U.S. Via M&A Route
Mediapsssst, Richard Whitman - Friday, April 5, 2019
London-based OUAT has acquired New York's IdeaWork Studios, a branding and digital specialist that counts Michelin-starred chefs, boutique hotels and resorts among its clients. ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a ...
- Kraft Heinz Puts Cheez Balls Fans On The Hunt
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Planters Cheez Balls were an icon of '90s snack food. Since being discontinued in 2006, passionate fans have pleaded for their return on social media. There was even a petit ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live. ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year. ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice as likely to be diagnosed with diabetes as non-Hispanic whites. An issue of this nature was a clear target ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure ...
- Cadillac Drives Into Complex Con For SUV Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Concluding the weekend, Cadillac partnered with rapper Nas to give away the most exclusive drop of the weekend, a Cadillac diamond-encrusted chain to one lucky fan. ...
- CuriosityStream's Toyota Theater Features Free Anti-Car Documentaries
TVBlog, Les Luchter - Wednesday, November 14, 2018
This is branded entertainment with an anti-car slant -- so how is Toyota Theater supposed to help sell more Camrys and Priuses right now? ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Season 2, they needed Eleven-level powers to make an even greater impact than its initial breakout success. ...
- Virtual Reality Fastest-Growing Media And Entertainment Category
Connected Thinking, Chuck Martin - Thursday, June 7, 2018
It may not touch augmented reality in the long term, but virtual reality will be the fastest-growing media and entertainment category by revenue over the next five years. Total VR ...
- Entertainment Company Uses Emotions To Grow Annual Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Topix developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a programmatic ad channel. ...
- 'People,' Investigation Discovery Plan Two New Series: 'Crimes of Fashion,' 'Cults'
Publishers Daily, Melynda Fuller - Wednesday, May 16, 2018
"People Magazine Investigates: Cults," set to air June 4 in a six-episode run, will explore famous cults from various perspectives, including the toll taken on members and their families. ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on email to engage customers. ...
- Branded Entertainment Network Taps Butler As CEO
Digital News Daily, Alex Weprin - Monday, March 19, 2018
Ricky Ray Butler, who had been CCO of the company, will become CEO June 1. Gary Shenk, who is currently CEO of the firm, will become executive chairman. ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
Digital News Daily, Laurie Sullivan - Monday, March 12, 2018
The studio draws on Tapjoy's mobile gaming and advertising expertise to develop custom-branded, contextually relevant rich media ads, playables and interactive end cards for mobile video ads. ...
- Facebook Tops YouTube In Branded Video Space
Digital News Daily, Alex Weprin - Thursday, March 8, 2018
According to a survey by video advertising technology company Clinch, Facebook's platform is home to some 46% of all branded video campaigns, topping YouTube, which has 41% of campaigns. ...
- BuzzFeed's Tasty Led Branded Video Field In 2017
Digital News Daily, Alex Weprin - Wednesday, February 21, 2018
Video is becoming more important than ever for publishers and media companies, and increasingly these companies are turning to social media to publish not only their own videos, but content ...
