- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, which ...
- Periscopix Name Dropped As Team Merged Into Merkle
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Dentsu is closing down the Merkle-owned Periscopix peformance marketing brand. "Campaign" reveals the agency will be folded into the mainstream services offered by Merkle. ...
- Why HubSpot Shares Fell By 25.8% in March: Opinion
Around the Net in Email, Ray Schultz - Tuesday, April 7, 2020
HubSpot shares fell by 25.8% in March — a steep drop even for firms during the COVID-19 crisis. The CRM company has suffered from its reliance on small and medium-sized ...
- Madison Logic Forms LinkedIn ABM Integration
Email Marketing Daily, Ray Schultz - Friday, March 6, 2020
Madison Logic is also integrated with Salesforce, Marketo, and Oracle Eloqua, the company says. ...
- Boots Suspends Use Of Its Advantage Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The BBC is reporting on a CRM nightmare for Boots, which has had to suspend use of its Advantage loyalty card after it emerged that hackers have been trying to ...
- Pipedrive Acquires Mailigen, Email Marketing Provider
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabilities and a facility in Latvia. ...
- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange. ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls a CRM review, "Campaign" reports. ...
- Salesforce Acquires Vlocity; Co-CEO Block Is Leaving Post
Around the Net in Email, Ray Schultz - Wednesday, February 26, 2020
Salesforce has acquired CRM provider Vlocity for $1.33 billion in an all-cash deal. In addition, Salesforce says its co-CEO Keith Block is stepping down. ...
- Unlimited Merges Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, February 20, 2020
Unlimited Group is merging its CRM agency, Prophecy Unlimited, with its digital agency, Direction Group Unlimited, "Campaign" reports. ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketing platforms, is available due to an integration with Zapier, the company says. ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Inside Performance, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. ...
- Ryan Tuttle Joins Response Media As COO
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Tuttle previously served as the COO and co-founder of Dragon Army. Alvin Glay has returned to Response Media in a VP role. ...
- Salesforce Debuts New Data Suite To Provide Single View Of Customer
Digital News Daily, Ray Schultz - Tuesday, November 19, 2019
Customer 360 Truth provides a universal Salesforce ID for each customer, the company says. ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale." ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainable business," says Brett Podolsky. "We invested in supply chain infrastructure and technology, which is the secret sauce to ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to connect with customers, sending news of upcoming events. When it gets a poor review on Yelp or TripAdvisor, it ...
- ZoomInfo Acquires Komiko, B2B CRM Startup
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Clients can capture contact and activity data buried in the salesperson's email inbox and calendar, the company says. ...
- Salesforce Debuts CMS Content Delivery System
Email Marketing Daily, Ray Schultz - Friday, November 8, 2019
The new CMS connects to CRMs and enables teams to feature content across channels, the company says. ...
- WorkWise Offers New CRM Capabilities
Email Marketing Daily, Ray Schultz - Friday, November 1, 2019
The enhanced tools help firms improve productivity and foster better communication with customers, the firm says. ...
- Ecommerce CRM Platform Now Live On Shopify
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Drip's ecommerce CRM platform can help brands segment their emails and send personalized campaigns, the company says. ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the company says. ...
- Ushur Debuts Customer Email Triage System
Email Marketing Daily, Ray Schultz - Monday, September 23, 2019
The new service is designed to relieve staffs of the chore of manual review of bulk incoming messages, the company says. ...
- HSBC Retains TMW
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
HSBC has retained TMW Unlimited as its below-the-line agency, "Campaign: reports. ...
- Tinuiti Appoints McGuire To Head CRM/Email Team
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
The digital agency recently rebranded itself and has made several acquisitions. Ryan McGuire was hired to lead the firm's CRM and email team. ...
- Mailchimp Will Enable CRM App Users To Send Targeted Emails
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
UK-based Tillpoint is collaborating with Mailchimp to allow clients to send targeted marketing emails using a CRM app. ...
- Benchmark Email Merges With Hatchbuck
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
Jonathan Herrick will serve as CEO, and Curt Keller will serve as chairman of the board. The firm will operate under the Benchmark name. ...
- HSBC Calls Below-The-Line Review
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
HSBC has called a review of its below-the-line activity, placing TMW Unlimited on alert, "Campaign" reveals. ...
