- Salesforce Wants To Swallow The Whole Business World
Around the Net in Email, Ray Schultz - Wednesday, February 24, 2021
Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spices up his brand with all sorts of tangential mishegoss,” especially during the company’s annual Dreamforce event. But wh ...
- Creatio Pulls In $68 Million In Funding
Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Creatio hopes to snare part of the $187 billion low-code market expected by 2030. ...
- NetHunt Debuts B2B CRM Workflows
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
The new feature automates tasks that salespeople had manually performed, the company says. ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Stephanie Buscemi To Leave Post As Salesforce CMO
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenure. Her replacement Sarah Franklin, now general manager of platform. ...
- Does The Salesforce Essential Platform Work? A Review
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Salesforce Essentials is a pared-down version of the Salesforce CRM platform. Here is a review of the product, including both pros and cons. ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Inside Performance, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforce. Benioff, named by CNN Business as CEO of 2020, is the one to watch in 2021. ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Salesforce CEO Marc Benioff has been named the Business CEO of 2020 by CNN. He was chosen for the adding of Salesforce to Dow Jones Industrial Average, the firm’s acquisiti ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports. ...
- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email similar to your product experience," speaking at the Email Insider Summit on Monday. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc Benioff, CEO of Salesforce. The transactio ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Mirabel Technologies Offers New Email Verification Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 25, 2020
Clean Your List is a solution that identifies valid, invalid, and unknown email addresses, the company says. ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterprise CRM market. The new solution, C3 AI CRM, is powered by Microsoft Dynamics 365. ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, the company reports. ...
- Microsoft Sales Teams Challenge Salesforce In Cloud Software: Report
Around the Net in Email, Ray Schultz - Wednesday, October 21, 2020
Microsoft is competing with Salesforce in the CRM cloud software arena by directing its salespeople to push its Dynamics products. These tools help businesses track sales and support.
... - Levitate, Redtail Technology Partner On Tools For Financial Advisors
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The integration allows users to send personalized emails and avoid batch-and-blast, Levitate says. ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitates email marketing. ...
- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or CRM alerts. ...
- Small Business CRMs For Gmail
Around the Net in Email, Ray Schultz - Tuesday, September 1, 2020
What kinds of CRM work best with Gmail? Here’s an analysis of what SMBs need, and which CRM products are available. ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manager, as privacy standards create a gap between what brands "know" about customers and how they engage with the ...
- NetBlaze Launches A Marketing App For Small Businesses
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
The new tool combines all activities including email marketing into one dashboard, the company says. ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less Future
Digital News Daily, Ray Schultz - Tuesday, June 30, 2020
Infutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identity resolution, the firm says. ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world. ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting and syncing data across the martech stack, the firm says. ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Inside Performance, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn't have seemed any more insider-like or personal. ...
