- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or CRM alerts. ...
- Small Business CRMs For Gmail
Around the Net in Email, Ray Schultz - Tuesday, September 1, 2020
What kinds of CRM work best with Gmail? Here’s an analysis of what SMBs need, and which CRM products are available. ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manager, as privacy standards create a gap between what brands "know" about customers and how they engage with them. ...
- NetBlaze Launches A Marketing App For Small Businesses
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
The new tool combines all activities including email marketing into one dashboard, the company says. ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less Future
Digital News Daily, Ray Schultz - Tuesday, June 30, 2020
Infutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identity resolution, the firm says. ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world. ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting and syncing data across the martech stack, the firm says. ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Inside Performance, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn't have seemed any more insider-like or personal. ...
- Research Suggests: Stop Putting The Customer First
Around the Net in Email, Ray Schultz - Friday, June 5, 2020
It may sound crazy, but it’s time to stop putting the customer first, according to new research from the McCombs School of Business at the University of Texas at Austin. ...
- MessageGears Raises $12 Million In New Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 2, 2020
The company will use the money to hire staff and invest in engineering and products, says CEO Roger Barnette. ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, which ...
- Periscopix Name Dropped As Team Merged Into Merkle
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Dentsu is closing down the Merkle-owned Periscopix peformance marketing brand. "Campaign" reveals the agency will be folded into the mainstream services offered by Merkle. ...
- Why HubSpot Shares Fell By 25.8% in March: Opinion
Around the Net in Email, Ray Schultz - Tuesday, April 7, 2020
HubSpot shares fell by 25.8% in March — a steep drop even for firms during the COVID-19 crisis. The CRM company has suffered from its reliance on small and medium-sized ...
- Madison Logic Forms LinkedIn ABM Integration
Email Marketing Daily, Ray Schultz - Friday, March 6, 2020
Madison Logic is also integrated with Salesforce, Marketo, and Oracle Eloqua, the company says. ...
- Boots Suspends Use Of Its Advantage Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The BBC is reporting on a CRM nightmare for Boots, which has had to suspend use of its Advantage loyalty card after it emerged that hackers have been trying to ...
- Pipedrive Acquires Mailigen, Email Marketing Provider
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabilities and a facility in Latvia. ...
- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange. ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls a CRM review, "Campaign" reports. ...
- Salesforce Acquires Vlocity; Co-CEO Block Is Leaving Post
Around the Net in Email, Ray Schultz - Wednesday, February 26, 2020
Salesforce has acquired CRM provider Vlocity for $1.33 billion in an all-cash deal. In addition, Salesforce says its co-CEO Keith Block is stepping down. ...
- Unlimited Merges Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, February 20, 2020
Unlimited Group is merging its CRM agency, Prophecy Unlimited, with its digital agency, Direction Group Unlimited, "Campaign" reports. ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketing platforms, is available due to an integration with Zapier, the company says. ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Inside Performance, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest. ...
- Ryan Tuttle Joins Response Media As COO
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Tuttle previously served as the COO and co-founder of Dragon Army. Alvin Glay has returned to Response Media in a VP role. ...
- Salesforce Debuts New Data Suite To Provide Single View Of Customer
Digital News Daily, Ray Schultz - Tuesday, November 19, 2019
Customer 360 Truth provides a universal Salesforce ID for each customer, the company says. ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale." ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainable business," says Brett Podolsky. "We invested in supply chain infrastructure and technology, which is the secret sauce to ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to connect with customers, sending news of upcoming events. When it gets a poor review on Yelp or TripAdvisor, it ...
