- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc Benioff, CEO of Salesforce. The transactio ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Mirabel Technologies Offers New Email Verification Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 25, 2020
Clean Your List is a solution that identifies valid, invalid, and unknown email addresses, the company says. ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterprise CRM market. The new solution, C3 AI CRM, is powered by Microsoft Dynamics 365. ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, the company reports. ...
- Microsoft Sales Teams Challenge Salesforce In Cloud Software: Report
Around the Net in Email, Ray Schultz - Wednesday, October 21, 2020
Microsoft is competing with Salesforce in the CRM cloud software arena by directing its salespeople to push its Dynamics products. These tools help businesses track sales and support.
... - Levitate, Redtail Technology Partner On Tools For Financial Advisors
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The integration allows users to send personalized emails and avoid batch-and-blast, Levitate says. ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitates email marketing. ...
- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or CRM alerts. ...
- Small Business CRMs For Gmail
Around the Net in Email, Ray Schultz - Tuesday, September 1, 2020
What kinds of CRM work best with Gmail? Here’s an analysis of what SMBs need, and which CRM products are available. ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manager, as privacy standards create a gap between what brands "know" about customers and how they engage with the ...
- NetBlaze Launches A Marketing App For Small Businesses
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
The new tool combines all activities including email marketing into one dashboard, the company says. ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less Future
Digital News Daily, Ray Schultz - Tuesday, June 30, 2020
Infutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identity resolution, the firm says. ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world. ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting and syncing data across the martech stack, the firm says. ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Inside Performance, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn't have seemed any more insider-like or personal. ...
- Research Suggests: Stop Putting The Customer First
Around the Net in Email, Ray Schultz - Friday, June 5, 2020
It may sound crazy, but it’s time to stop putting the customer first, according to new research from the McCombs School of Business at the University of Texas at Austi ...
- MessageGears Raises $12 Million In New Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 2, 2020
The company will use the money to hire staff and invest in engineering and products, says CEO Roger Barnette. ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, whi ...
- Periscopix Name Dropped As Team Merged Into Merkle
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Dentsu is closing down the Merkle-owned Periscopix peformance marketing brand. "Campaign" reveals the agency will be folded into the mainstream services offered by Merkle. ...
- Why HubSpot Shares Fell By 25.8% in March: Opinion
Around the Net in Email, Ray Schultz - Tuesday, April 7, 2020
HubSpot shares fell by 25.8% in March — a steep drop even for firms during the COVID-19 crisis. The CRM company has suffered from its reliance on small and medium-siz ...
- Madison Logic Forms LinkedIn ABM Integration
Email Marketing Daily, Ray Schultz - Friday, March 6, 2020
Madison Logic is also integrated with Salesforce, Marketo, and Oracle Eloqua, the company says. ...
- Boots Suspends Use Of Its Advantage Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The BBC is reporting on a CRM nightmare for Boots, which has had to suspend use of its Advantage loyalty card after it emerged that hackers have been trying ...
- Pipedrive Acquires Mailigen, Email Marketing Provider
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Pipedrive, which offers a CRM platform developed for salespeople, gains email capabilities and a facility in Latvia. ...
- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange. ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls a CRM review, "Campaign" reports. ...
- Salesforce Acquires Vlocity; Co-CEO Block Is Leaving Post
Around the Net in Email, Ray Schultz - Wednesday, February 26, 2020
Salesforce has acquired CRM provider Vlocity for $1.33 billion in an all-cash deal. In addition, Salesforce says its co-CEO Keith Block is stepping down. ...
