- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Monks that augments its global Salesforce capabilities and expands the capabilities of its data, digital media and tech servi ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, where advertisers can merge their customer relationship management data with fuboTV's first-party data. ...
- Groove Snares $45 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, October 15, 2021
Company helps brands using Salesforce integrate their CRM systems, leading to greater adoption, it claims. ...
- Optimove Raises $75 Million In New Funding
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The SaaS provider will use the money for strategic hires, M&A and expansion of its CRM platform. ...
- Tech Ramp-Up: Most Brands Swapped Their Systems In The Last Year
Email Insider, Ray Schultz - Thursday, September 9, 2021
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports. ...
- Salesforce Achieves 23% Jump In Q2 Revenue YoY
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
CEO Marc Benioff credits the global trend toward digital transformation. ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows marketers to achieve real-time personalization in a privacy-compliant way, Merkle says. ...
- After 20 Years, Vivid Seats Makes Its Brand Move
Brand Insider, Steve Smith - Monday, August 16, 2021
Here at MediaPost, we have known of Vivid Seats for years. Its team has been invaluable to many of our Email, Search and Performance Insider Summits. ...
- HubSpot CEO Halligan Steps Down After 15 Years, Replaced By Rangan
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
Brian Halligan was injured in an accident in March, and Yamini Rangan ran the company in his absence. ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communications and obtain a single view of their customer, the firm says. ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copper reports. ...
- Stirista Launches New Division, AccessB2B
Inside Performance, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to launch AccessB2B, a new division focused on marketing and sales. ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. ...
- Cirrus Insight And ZynBit Merge, Provide Salesforce Email Integration
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The companies provide Salesforce email and calendar Integration. ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to more effectively manage their data pipelines and territories, People.ai says. ...
- Email Rated Highly By Only 20% Of U.S. Firms: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Among U.S. firms, 54% see email as somewhat effective, but UK marketers are more likely to prefer it, Upland BlueVenn reports. ...
- Ogilvy Named Lead Agency For Hyatt's Guest Loyalty Program
Accounts on the Move, Steve McClellan - Wednesday, May 5, 2021
Ogilvy has been selected as the lead agency for World of Hyatt, Hyatt’s guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s memb ...
- Using CRM To Optimize Media, Abate Privacy Concerns
MAD, Adam Ortman - Tuesday, April 27, 2021
By harnessing what first-party data and media can do together with automation, marketers have the power to change the future and connect with consumers. ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns without needing technical resources, the company says. ...
- Marketing Apps Added To The ActiveCampaign Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
The new integrations include apps from Facebook, Microsoft and Twilio. ...
- Microsoft, Salesforce Vets Launch Startup With $23M To Automate Data Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Former Microsoft and Salesforce execs believe they have developed a way for businesses to automate data privacy and security. On Wednesday they announced the launch of Ketch, backed by $ ...
- Salesforce Wants To Swallow The Whole Business World
Around the Net in Email, Ray Schultz - Wednesday, February 24, 2021
Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spices up his brand with all sorts of tangential mishegoss,” especially during the company’s annual Dreamforce event. But wh ...
- Creatio Pulls In $68 Million In Funding
Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Creatio hopes to snare part of the $187 billion low-code market expected by 2030. ...
- NetHunt Debuts B2B CRM Workflows
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
The new feature automates tasks that salespeople had manually performed, the company says. ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Stephanie Buscemi To Leave Post As Salesforce CMO
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenure. Her replacement Sarah Franklin, now general manager of platform. ...
