- Ogilvy Named Lead Agency For Hyatt's Guest Loyalty Program
Accounts on the Move, Steve McClellan - Wednesday, May 5, 2021
Ogilvy has been selected as the lead agency for World of Hyatt, Hyatt’s guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s memb ...
- Using CRM To Optimize Media, Abate Privacy Concerns
MAD, Adam Ortman - Tuesday, April 27, 2021
By harnessing what first-party data and media can do together with automation, marketers have the power to change the future and connect with consumers. ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns without needing technical resources, the company says. ...
- Marketing Apps Added To The ActiveCampaign Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
The new integrations include apps from Facebook, Microsoft and Twilio. ...
- Microsoft, Salesforce Vets Launch Startup With $23M To Automate Data Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Former Microsoft and Salesforce execs believe they have developed a way for businesses to automate data privacy and security. On Wednesday they announced the launch of Ketch, backed by $ ...
- Salesforce Wants To Swallow The Whole Business World
Around the Net in Email, Ray Schultz - Wednesday, February 24, 2021
Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spices up his brand with all sorts of tangential mishegoss,” especially during the company’s annual Dreamforce event. But wh ...
- Creatio Pulls In $68 Million In Funding
Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Creatio hopes to snare part of the $187 billion low-code market expected by 2030. ...
- NetHunt Debuts B2B CRM Workflows
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
The new feature automates tasks that salespeople had manually performed, the company says. ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Stephanie Buscemi To Leave Post As Salesforce CMO
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenure. Her replacement Sarah Franklin, now general manager of platform. ...
- Does The Salesforce Essential Platform Work? A Review
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Salesforce Essentials is a pared-down version of the Salesforce CRM platform. Here is a review of the product, including both pros and cons. ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Inside Performance, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforce. Benioff, named by CNN Business as CEO of 2020, is the one to watch in 2021. ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Salesforce CEO Marc Benioff has been named the Business CEO of 2020 by CNN. He was chosen for the adding of Salesforce to Dow Jones Industrial Average, the firm’s acquisiti ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports. ...
- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...
- Policygenius Uses Email To Help Insurance Buyers 'Connect The Dots'
Email Marketing Daily, Ray Schultz - Monday, December 7, 2020
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email similar to your product experience," speaking at the Email Insider Summit on Monday. ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- Salesforce Will Acquire Slack In $27.7 Billion Deal
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc Benioff, CEO of Salesforce. The transactio ...
- Facebook Reportedly In Talks To Acquire Customer Service Social Commerce Startup Kustomer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a little more than $1 billion. ...
- Mirabel Technologies Offers New Email Verification Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 25, 2020
Clean Your List is a solution that identifies valid, invalid, and unknown email addresses, the company says. ...
- Microsoft And Adobe Team Up On CRM Solution
Around the Net In Digital, Ray Schultz - Wednesday, October 28, 2020
Microsoft and Adobe have teamed up to challenge Salesforce in the enterprise CRM market. The new solution, C3 AI CRM, is powered by Microsoft Dynamics 365. ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, the company reports. ...
- Microsoft Sales Teams Challenge Salesforce In Cloud Software: Report
Around the Net in Email, Ray Schultz - Wednesday, October 21, 2020
Microsoft is competing with Salesforce in the CRM cloud software arena by directing its salespeople to push its Dynamics products. These tools help businesses track sales and support.
... - Levitate, Redtail Technology Partner On Tools For Financial Advisors
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The integration allows users to send personalized emails and avoid batch-and-blast, Levitate says. ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- ECI Buys Bolt, Adding Cloud-Based Tools For Home Construction Market
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
ECI's Residential Home Construction Group includes Lasso CRM, a tool that facilitates email marketing. ...
- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or CRM alerts. ...
- Small Business CRMs For Gmail
Around the Net in Email, Ray Schultz - Tuesday, September 1, 2020
What kinds of CRM work best with Gmail? Here’s an analysis of what SMBs need, and which CRM products are available. ...
