- 'Rolling Stone' Creates Ecommerce Destination For Brand Merch
Publishers Daily, Sara Guaglione - Wednesday, September 30, 2020
The RS Shop debuts with two collections: The Covers Collection and The Logos Collection. Each captures moments in music history. ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests in history and music helped shape ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisement. The GRAMMY campaign ran for global superstar Dua Lipa. ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove ...
- Ford, Country Star Luke Combs Partner To Aid Vets
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2020
A donation of $25,000 worth of custom guitars will be used to help veterans with PTSD experience the healing power of music. ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Lincoln Offers Music-Centric Corsair Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Corsair is the youngest-skewing vehicle in the Lincoln lineup and music is a passion point of its target, says Hudson Rouge's Jon Pearce. ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music and partly by building a global brand. The singer and songwriter has worked with major brands including Coca-Cola, CapitalOne, ...
- TiVo+ Adds 18 Loop Media Music Video Channels, Library
Digital News Daily, Karlene Lukovitz - Wednesday, August 26, 2020
Expanding the ad-supported TiVo+ streamer, which is free to TiVo device owners, along with leveraging the new TiVo Stream 4K tech on smart TVs, is part of TiVo's push into ...
- Documentary Celebrates Legendary Rock Magazine 'Creem'
Publishers Daily, Melynda Fuller - Wednesday, August 19, 2020
The doc captures the city's music history, which includes Alice Cooper, Iggy Pop and Bob Seger. ...
- Audio Content Remains Strong Among Remote Workers As Local News, Radio, Podcasts, Music Thrive: Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2020
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music ...
- 'Mystery Stain' A Big Viral Hit -- About A New Maytag Washer
Marketing Daily, P.J. Bednarski - Tuesday, August 11, 2020
"Mystery Stain" was made by the Holderness family, which has produced hundreds of videos documenting real-life hassles. ...
- Google Winding Down Music Service
Around the Net In Digital, Gavin O'Malley - Wednesday, August 5, 2020
As part of Google's plan to shutter its Play Music service, the search giant plans to wipe out all Google Music collections in December 2020, ars technical reports. ...
- Facebook Adding Music Videos To Arsenal
Digital News Daily, Gavin O'Malley - Friday, July 31, 2020
The tech titan struck deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt, and a number of independent music producers. ...
- Can D2C Go Facebook-Free?: JibJab Takes The Boycott Test
Brand Insider, Steve Smith - Friday, July 31, 2020
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." ...
- Consumers Ready To Meet Brands At Drive-In Movie Theaters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The drive-in format has become the premiere place for brands like Brownie Brittle and Sparkling Ice to connect with consumers in person. ...
- Facebook To Take On YouTube In U.S. With Licensed Music Videos: Report
Digital News Daily, Karlene Lukovitz - Wednesday, July 15, 2020
Currently, due to licensing rights, musicians under major labels can post previews, but not full music videos, on Facebook. ...
- Advertising Professionals Rethink Return-To-Office Schedules
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
There are varying opinions on when ad professionals would like to fully return to the office, even those who supervise others. ...
- A Phone Call With Charlie Daniels: A July Fourth Memory
TVBlog, Adam Buckman - Wednesday, July 8, 2020
Charlie Daniels did not mince words. He was not a "prepared statement" kind of guy. ...
- Spotify Debuts Subscription Service For Couples Who Live Together
Digital News Daily, Gavin O'Malley - Wednesday, July 1, 2020
For $12.99 a month, the service will let couples share a single plan, while preserving their own premium accounts. ...
- Bose User Wants Appeals Court To Revive Wiretapping Claims
Digital News Daily, Wendy Davis - Wednesday, July 1, 2020
An Illinois resident wants an appellate court to revive claims that headphone manufacturer Bose violated the federal wiretap law by allegedly disclosing information about the music, radio programs and podcasts ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- Lady Gaga, Adobe Call On Little Monsters To Create Their Own 'Chromatica'
Digital News Daily, Laurie Sullivan - Wednesday, June 24, 2020
Lady Gaga is teaming up with Adobe and Live Nation for a creative challenge inspired by her latest album, Chromatica. ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Inside Performance, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions of consumers who are venturing outside to the thousands of drive-in movie theaters that are still operational. Mobile users ...
- Yahoo Finds 'Love' With Unbranded Content
MAD, Larissa Faw - Tuesday, June 16, 2020
It's not an ad. There's no tagline. It's simply the classic song "What the World Needs Now" performed as a message of hope. ...
- Apple Discontinuing iBooks Author And iTunes U
Around the Net In Digital, Gavin O'Malley - Thursday, June 11, 2020
Apple is discontinuing iBooks Author and iTunes U, 9To5Mac reports. "iBooks Author will no longer be updated, and iTunes U is being discontinued at the end of 2021," it wri ...
- 'Spin' Founder Bob Guccione Jr. Returns As Creative Advisor
Publishers Daily, Sara Guaglione - Thursday, June 4, 2020
Guccione will work with editorial and executive teams to expand coverage beyond music news and into entertainment, social and political topics, as well as investigative reporting, as the magazine once ...
