- Dodge Partners With Billie Eilish
Marketing Daily, Tanya Gazdik - Saturday, July 31, 2021
"The power and subtlety of her music perfectly embody the spirit of the Dodge brand," says Stellantis global CMO Olivier Francois. ...
- Spotify: Q2 Podcast Ad Revenue Up 627%, Paid Subs Hit 165M
Digital News Daily, Karlene Lukovitz - Thursday, July 29, 2021
Total ad revenue was up 110%, and Spotify beat analyst expectations on the top and bottom line--but weakness in MAU growth caused its stock to dip following its earnings c ...
- On Hulu, McCartney And His Music, In Black And White
TVBlog, Adam Buckman - Friday, July 9, 2021
One gets the feeling that the stories Paul tells have been told many times before. ...
- 'Eavesdropping' Lawsuit Against Bose Dropped
Digital News Daily, Wendy Davis - Tuesday, July 6, 2021
After four years of litigation, an Illinois resident has dropped a lawsuit accusing headphone manufacturer Bose of wrongly collecting and sharing information about the music, radio programs and podcasts stream ...
- Beatlemania Is Alive And Well In Two Docuseries
TVBlog, Adam Buckman - Tuesday, June 29, 2021
Before the Beatles get back to where they once belonged in a new Disney+ documentary, Hulu will present Paul McCartney. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- BMW Kicks Off Long-term Collaboration With Coldplay
Marketing Daily, Tanya Gazdik - Sunday, June 13, 2021
The band "actively contributed their thoughts and attitude" to the campaign for the BMW iX and the BMW i4, says BMW's Jens Thiemer. ...
- Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use the Pink Floyd song "Another Bri ...
- Record Companies Sue Frontier Over Piracy By Broadband Subscribers
Digital News Daily, Wendy Davis - Wednesday, June 9, 2021
"Frontier knew that its subscribers were using its high-speed network to illegally download and distribute plaintiffs' sound recordings," UMG Recordings, Capitol Records, Sony Music Entertainment and other record companies alle ...
- Cadillac Partners With Wu-Tang Clan Rapper
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
"RZA is a natural fit given his unique, multi-faceted background," Cadillac's Jessica Mangiapane tells "Marketing Daily." ...
- Discovery Inc. Sells Off Great American Country Network To Investor Group
Television News Daily, Wayne Friedman - Monday, June 7, 2021
The GAC cable network earned an estimated $37.5 million in national TV advertising spending in the June 2020 to June 2021 period. ...
- Toyota Launches Its First National Campaign On Twitch
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. ...
- Congress Probes Spotify's New Discovery Mode Program
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
Lawmakers are concerned that the in-pilot program, which offers prioritized recommendation algorithms in return for artists taking lower royalty rates, could trigger a financial "race to the bottom" for artis ...
- Cox Communications Seeks To Set Aside $1 Billion Piracy Verdict
Digital News Daily, Wendy Davis - Wednesday, May 26, 2021
"Unlike the offerings of Napster and its ilk, internet service is neither designed nor advertised to promote piracy," Cox argues, as part of its appeal of a jury's December 20 ...
- Expedia Group's Vrbo Captures Real-Life Reunions
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2021
The spot debuted Tuesday night on "The Voice" season finale and was introduced by John Legend, who is also featured in the spot. ...
- Amazon Inks Proposed $8.45 Billion Deal For MGM, Bolsters Amazon Studios
Television News Daily, Wayne Friedman - Wednesday, May 26, 2021
The deal gives Amazon a catalog of 4,000 films and 17,000 TV shows. Analysts believe this is only the start of a new wave of mega-media deals. ...
- Amazon Advertising And GroupM Work On Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 19, 2021
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music's free ad-supported tier. ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for them. But what about buying high-e ...
- Apple App Store Breaks Competition Rules, EU Says
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 30, 2021
The European Commission on Friday said Apple has abused its dominance in the distribution of music streaming apps through its app store. Margrethe Vestager, the head of competition policy ...
- Apple Can't Shake Claims Over iTunes 'Buy' Option
Digital News Daily, Wendy Davis - Thursday, April 22, 2021
A federal judge has refused to dismiss claims that Apple violated California consumer protection laws by offering customers the opportunity to "buy" digital content, when it allegedly retains the rig ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads on their streaming service. ...
- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to i ...
- Apple Music Pays This Much To Stream A Song
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 16, 2021
Streaming digital media has a high return on investment, especially when the company streaming pays very little to artists and rights holders. In a letter to artists obtained by t ...
- Man With A Horn: Doc Severinsen on 'American Masters'
TVBlog, Adam Buckman - Friday, April 2, 2021
A documentary about Severinsen serves as a reminder that the kind of TV many of us knew for most of our lives is ancient history for many others. ...
- Netflix To Stream Broadway's 'Diana' Before Its Stage Bow
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
The musical's producers - who did not reveal how much Netflix is paying for the rights - are betting that its exposure through a special presentation to Netflix's massive audien ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Stellantis Launches 'I'm A Ram' Effort
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2021
Creative "celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment," says Stellantis' Marissa Hunter. ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technology that measures and monitors brainwaves, with an app that connects to Spotify. ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, when factoring in all U.S. ti ...
