- 'Billboard' Taps Julian Holguin As President
Publishers Daily, Fern Siegel - Friday, January 15, 2021
PMC Chairman-CEO, Jay Penske noted Holguin's "experience and innovative business strategy" as a driver in future company growth. ...
- Bringing Back Music Videos: Q&A With Vevo's Kevin McGurn
MediaDailyNews, Charlene Weisler - Tuesday, January 5, 2021
Vevo's music videos "can be bought just like TV, and delivered directly to viewers watching in the living room." ...
- CBS' Grammy Awards Rescheduled Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. CBS and The Recording Academy cite the current situation: Hospital servic ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 29, 2020
Apple created hardware, then a services business and subscriptions. Whether or not this will offset future ad declines based on antitrust lawsuits, 2021 will become the year of subscription servi ...
- Lawmaker Floats Plan To Overhaul Digital Copyright Enforcement
Digital News Daily, Wendy Davis - Thursday, December 24, 2020
Sen. Thom Tillis floated a plan to require tech companies to more actively police their sites for piracy. ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming Piracy
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
The "Protecting Lawful Streaming Act" makes it a felony to operate a commercial service that's primarily designed to stream movies, tv shows, live sports and other material that infringes copyri ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New Hires
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
Combining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sales, marketing and brand partnerships under one roof. ...
- Radio Disney To Shutter In 2021, More Company Focus On Streamers
MediaDailyNews, Fern Siegel - Friday, December 4, 2020
As the parent company restructures, and ABC News deals with its own layoffs, Radio Disney is being shuttered. ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising and other brand-related content. ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform. ...
- Warner Music Group Edges Up Quarterly Revenues To $1.13 Billion, Digital, Streaming Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2020
Warner Music Group posted slightly higher revenues in Q4, reversing declines in its fiscal Q2 and Q3 2020 periods -- boosted by sharply higher digital revenues of 15%. ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned small businesses this holiday season. T ...
- Sad State Of Basic Cable Today: In A Word, Ridiculousness
TVBlog, Adam Buckman - Tuesday, November 24, 2020
You know that cable television is in trouble when at least two widely distributed basic cable channels are each relying basically on one show apiece. ...
- Infiniti Unveils QX55 With Help From Singer Aloe Blacc
Drive Time, Tanya Gazdik - Monday, November 23, 2020
"We've learned a lot about the powerful potential for this kind of engaging brand content," Infiniti's Phil York tells "DriveTime." ...
- Only Scrooge Would Say Humbug To Christmas Angel Dolly
TVBlog, Adam Buckman - Monday, November 23, 2020
Who would dare put on a musical Christmas TV movie like this one? Only Dolly would! ...
- YouTube Launches Audio Ads, Music Lineups For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup for advertisers. Audio ads in be ...
- Bob Guccione Jr. Returns To 'Spin' Magazine, 'Hungers For The Day' Of Social Media Attacks
Publishing Insider, Rob Williams - Tuesday, November 17, 2020
The new creative adviser just redesigned site with a cleaner layout for its 35th anniversary. ...
- Hyundai Partners With Spotify For Elantra Activation
Marketing Daily, Tanya Gazdik - Saturday, November 14, 2020
Hyundai has run ads on the platform previously, but this is a first-of-its-kind campaign partnership, Hyundai's Angela Zepeda tells "Marketing Daily." ...
- Infiniti Enlists Live Nation, Aloe Blacc For Vehicle Intro
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
The unveiling would have taken place during Los Angeles auto show media preview days, had the event not been postponed to May 2021. ...
- PMC, MRC Create Joint Data Business
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The new data business combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence. ...
- Apple Launches Free - And Ad-Free - Music Streamer In U.S.
Digital News Daily, Karlene Lukovitz - Tuesday, October 20, 2020
Apple Music TV doesn't have a dedicated app; it's accessed through the Apple TV or Apple Music apps. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Bra ...
- Cadillac Enlists Republic Records, James Blake For 'First Listen' Experience
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
Following a ride in the Escalade with the EP playing over the AKG sound system, fans were surprised by an in-person performance. ...
- Apple iPhone 12 Gets A Faster Chip, 5G
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Advertisers got a boost with the announcement of the iPhone 12, which Apple said supports 5G. Higher network speeds will enable advertisers to do more with visuals and graphics. ...
- 'Rolling Stone' Creates Ecommerce Destination For Brand Merch
Publishers Daily, Sara Guaglione - Wednesday, September 30, 2020
The RS Shop debuts with two collections: The Covers Collection and The Logos Collection. Each captures moments in music history. ...
- From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests in history and music helped sha ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisement. The GRAMMY campaign ran for global superstar Dua Lipa. ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad dro ...
