- Bloated Disney+ Beatles Doc Should Go On A Diet
TVBlog, Adam Buckman - Tuesday, November 23, 2021
The Clash was a band who were never wrong, yet their declaration that "phony Beatlemania has bitten the dust" has turned out to be false. ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that will make their TV premiere Nov. 28 during BET's 2021 Soul Train Music Awards. ...
- Google Turns Black Friday Into Black-Owned Friday In Shoppable Video Featuring T-Pain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Google partnered with U.S. Black Chambers for the second year to reimagine Black Friday as Black-Owned Friday, a day to search, shop and support Black-owned businesses. ...
- The Rolling Stones -- A Performance Marketing Powerhouse
Inside Performance, Laurie Sullivan - Monday, November 8, 2021
This year, the group took to Facebook to ask fans to vote on their favorite song to play for the night. The band played the song that received the mo ...
- Apple iOS Drives $3B In Consumer Spend On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
YouTube surpassed $3 billion in consumer spend from various paid membership channels and premium subscriptions worldwide as of Oct. 17, 2021, driven entirely by Apple iOS, according to data fr ...
- New For Fall: Fame Is Fleeting In ABC's Intriguing 'Queens'
TVBlog, Adam Buckman - Tuesday, October 19, 2021
The series premiere presents a series of circumstances that will bring four women back together to recapture their 1990s hip-hop glory. ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate of digital music advertising from a year ago. ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- Belliotti Named NA CEO At MassiveMusic
MAD, Steve McClellan - Wednesday, September 29, 2021
Belliotti is the former head of global music at the Coca-Cola Company. MassiveMusic is a specialist shop that helps brands and ad agencies optimize their use of music and au ...
- Breweries Aim To Help Musicians Hurt By Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Several dozen U.S. breweries are making a special beer to benefit those in the music industry who have been hurt by the COVID-19 pandemic. A Woodburn, Oregon hops grower al ...
- Honda, Billboard Debut TikTok Challenge
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2021
The post announcing the challenge has already been liked more than 5K times, and videos using the hashtag have been viewed more than 3.5 billion times. ...
- Lexus Collaborates With Musicians On Original Track
Marketing Daily, Tanya Gazdik - Monday, September 13, 2021
The musicians had "in-vehicle experiences" where they studied the technology and design found in the new LS 500h and others. ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand Online
MediaDailyNews, Colin Kirkland - Thursday, September 9, 2021
MediaKits, a new creator-first data analytics company, has updated the decades-old media kit, or press kit, for influencers, musicians, and athletes. ...
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music. ...
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, Kimberly-Clark, Frito-Lay, Intuit and Indeed ...
- Applebee's Taps TikTok's 'Fancy Like' Frenzy
QSR Land, Sarah Mahoney - Tuesday, August 24, 2021
Applebee's Neighborhood Grill + Bar is introducing a new ad campaign starring country music singer Walker Hayes and his catchy "Fancy Like," the hit dominating TikTok these days. ...
- Ram Truck Partners With SiriusXM, Pandora
Marketing Daily, Tanya Gazdik - Sunday, August 22, 2021
Content featuring each of the Ram BandVan artists can be viewed on the brand's social media channels. ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Inside Performance, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyranny of transportation frustrations, Unagi and its new spokesperson aim to demonstrate that Unagi's scooters are unlike any ride-shari ...
- YouTube Rolls Out Global Ad Campaign For Video 'Shorts'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
YouTube today launches a global ad campaign to support the Shorts feature that enables creators to edit and share videos of 60 seconds or less on a mobile phone. ...
- Dodge Partners With Billie Eilish
Marketing Daily, Tanya Gazdik - Saturday, July 31, 2021
"The power and subtlety of her music perfectly embody the spirit of the Dodge brand," says Stellantis global CMO Olivier Francois. ...
- Spotify: Q2 Podcast Ad Revenue Up 627%, Paid Subs Hit 165M
Digital News Daily, Karlene Lukovitz - Thursday, July 29, 2021
Total ad revenue was up 110%, and Spotify beat analyst expectations on the top and bottom line--but weakness in MAU growth caused its stock to dip following its earnings c ...
- On Hulu, McCartney And His Music, In Black And White
TVBlog, Adam Buckman - Friday, July 9, 2021
One gets the feeling that the stories Paul tells have been told many times before. ...
- 'Eavesdropping' Lawsuit Against Bose Dropped
Digital News Daily, Wendy Davis - Tuesday, July 6, 2021
After four years of litigation, an Illinois resident has dropped a lawsuit accusing headphone manufacturer Bose of wrongly collecting and sharing information about the music, radio programs and podcasts stream ...
- Beatlemania Is Alive And Well In Two Docuseries
TVBlog, Adam Buckman - Tuesday, June 29, 2021
Before the Beatles get back to where they once belonged in a new Disney+ documentary, Hulu will present Paul McCartney. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- BMW Kicks Off Long-term Collaboration With Coldplay
Marketing Daily, Tanya Gazdik - Sunday, June 13, 2021
The band "actively contributed their thoughts and attitude" to the campaign for the BMW iX and the BMW i4, says BMW's Jens Thiemer. ...
- Roger Waters Tells Zuckerberg To 'F...' Off Over Request To Use Pink Floyd Song
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use the Pink Floyd song "Another Bri ...
- Record Companies Sue Frontier Over Piracy By Broadband Subscribers
Digital News Daily, Wendy Davis - Wednesday, June 9, 2021
"Frontier knew that its subscribers were using its high-speed network to illegally download and distribute plaintiffs' sound recordings," UMG Recordings, Capitol Records, Sony Music Entertainment and other record companies alle ...
- Cadillac Partners With Wu-Tang Clan Rapper
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
"RZA is a natural fit given his unique, multi-faceted background," Cadillac's Jessica Mangiapane tells "Marketing Daily." ...
- Discovery Inc. Sells Off Great American Country Network To Investor Group
Television News Daily, Wayne Friedman - Monday, June 7, 2021
The GAC cable network earned an estimated $37.5 million in national TV advertising spending in the June 2020 to June 2021 period. ...
