- Record Label Launches Mental Health Offshoot
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 20, 2020
An Atlanta-based record label, LVRN, has launched a division focused on psychological wellness for LVRN staff and artists. “From the outset, a key component to LVRN’s success was the value ...
- Skullcandy Headphones Hears The COVID-19 Fears Of Its Young Users
Marketing Daily, P.J. Bednarski - Thursday, May 14, 2020
The company's Mood Boost online music video series was retooled to be more specifically aimed at easing the emotional blues of the pandemic. ...
- LiveXLive To Acquire PodcastOne
Digital News Daily, Karlene Lukovitz - Monday, May 11, 2020
The music/concert live streamer, currently in the red, plans to cross-sell and cross-promote the podcasting network's advertisers, sponsors and subscribers. ...
- PMC Names Perrault First Chief Digital Officer
Publishers Daily, Fern Siegel - Saturday, May 9, 2020
Penske Media Corp. has promoted Craig Perrault to a new role in the company. He will focus on digital product strategy and generating revenue with the company's strategic partners. ...
- Chiquita Adds Scannable Spotify Codes To Bananas
AI & IoT Daily, Chuck Martin - Thursday, April 30, 2020
Interactive stickers on bananas will link consumers to Chiquita-inspired music playlists with themes including "tropical vibes." ...
- Pandemic Revived Interest in Some Entertainment Forms, But Not Albums
Marketing Daily, P.J. Bednarski - Tuesday, April 28, 2020
Sales of physical albums had been seeing some encouraging growth until the pandemic. ...
- Fortnite Brings Millions Together On Video Game For Live Music
Digital News Daily, Zach Oscar - Tuesday, April 21, 2020
Fortnite levels up what it means to virtually connect fans with culture outside of video games -- the latest in live music venues. ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. ...
- Helplessly Hoping, But Inextricably Connected
RTBlog, Joe Mandese - Monday, April 6, 2020
In the past month I've seen remarkable examples of people coming together while physically distanced in ways they never could have while physically connected. A great example, if you haven't ...
- Quibi, iHeartRadio Team For Daily Music Show
Television News Daily, Fern Siegel - Wednesday, April 1, 2020
"Pop5" explores major artists, chart-topping songs and the latest pop-music news as part of the streamer's Daily Essentials lineup. ...
- Spotify Launches Standalone Kids' App In The U.S.
Digital News Daily, Karlene Lukovitz - Wednesday, April 1, 2020
Spotify Kids, already launched in several European, Latin American and Pacific-region countries, is also available in Canada and France.It's free... with a US$14.99-per-month subscription to Spotify's
Premium Family plan. ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the band KISS has marketed the experience and entertainment it provides to fans. ...
- SoundCloud, Twitch Team To Help Fund Musicians During COVID-19
Around the Net in IoT, Chuck Martin - Tuesday, March 24, 2020
SoundCloud is working with Twitch, the livestreaming platform, for musicians to earn money while not doing live shows due to COVID-19. ...
- Apples Aligns With Record Labels
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
Apple has signed multiyear licensing deals with Universal Music, Sony Music and Warner Music, Financial Times reports. This will allow hits from top artists to continue to be streamed on ...
- Record Labels Ask Judge To Uphold $1 Billion Piracy Judgment Against Cox
Digital News Daily, Wendy Davis - Monday, March 2, 2020
"Time and time again, Cox made clear that it unreasonably prioritized collecting subscription fees from infringers over addressing its rampant infringement problem," a group of record labels argue to U.S. ...
- TBWA/Chiat/Day Supports Recording Academy's 'Women In The Mix' Initiative
Mediapsssst, Richard Whitman - Thursday, February 20, 2020
Only 2% of popular music is produced by women. The Academy hopes to change that, and the agency is supporting the effort with a new campaign. ...
- Verizon, 'Complex' Team For Music Miniseries
Publishers Daily, Sara Guaglione - Friday, February 14, 2020
"In The Know: Making It" is a digital miniseries with a behind-the-scenes look at six up-and-coming music artists. The debut episode follows Omar Apollo. ...
- Spotify Paying $250M For The Ringer: Report
Digital News Daily, Karlene Lukovitz - Wednesday, February 12, 2020
The owner of the world's largest paid music service is paying $200 million up front and $50 million later, as part of its push to improve its profitability over time ...
- SiriusXM Buys Stake In SoundCloud For $75 Million
MediaDailyNews, Fern Siegel - Tuesday, February 11, 2020
The audio platform will use the money for product development and upping current services. SoundCloud hosts 200 million+ unique tracks by 25 million creators across its tiers. ...
- Lincoln Launches Music-Centered Corsair Campaign
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2020
The promotion includes a contest whose winner will appear in a national Lincoln marketing campaign. ...
- Sirius XM's Pandora Sees Ad Revenue Rise 10% In 2019, Monthly Users Decline
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2020
Pandora posted a 10% increase in ad revenue to $1.2 billion, while at the same time posting lower active users, Sirius XM says. ...
- Cox Urges Judge To Nix $1 Billion Piracy Verdict
Digital News Daily, Wendy Davis - Monday, February 3, 2020
"The evidence shows that Cox had an active and effective policy of discouraging infringement," the company writes in a bid to reverse a decision that holds it responsible for piracy ...
- Super Bowl Trending Google Searches Have A Lyrical Theme
Inside Performance, Laurie Sullivan - Monday, February 3, 2020
Google typically shares YouTube viewership stats related to Super Bowl ads the day after the game. This year it added top Google trends and most searched-on Lyrics during the game ...
- Amazon, Google Sued By Songwriter Reps Over Pirated Music
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A series of lawsuits filed last week claim Amazon and Google failed to police their music marketplaces and allow pirated recordings to serve up in search results. The lawsuits, filed last ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues Up
Television News Daily, Wayne Friedman - Monday, January 27, 2020
CBS's "Grammy Awards" this year sank to a new low in traditional Nielsen measurement -- down 6% in total average viewership compared to last year's broadcast. ...
- Amazon's Music Service Sings New Tune: 55 Million+ Users
Digital News Daily, Gavin O'Malley - Wednesday, January 22, 2020
Rather than a single product, Amazon Music consists of six separate offerings, which range from a free ad-supported service to a family plan that costs households $15 per month. ...
- Media Publisher Sells Off 'Spin,' 'Stereogum'
Publishing Insider, Rob Williams - Friday, January 17, 2020
The music publications were sold three years after the Billboard-The Hollywood Reporter Media Group bought them. ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune tool suite, validated by Kantar, fills ...
- Britons Spent A Billion On Music Streaming Last Year
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
The Entertainment Retailers Association (ERA) has calculated that in 2019 Britons spent more than a billion pounds on music streaming services for the first time, "Mobile Marketing" reveals. ...
- What Marketers Can Learn From Top Teen Musicians
Marketing Insider, Aaron Paquette - Friday, January 3, 2020
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
