- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads on their streaming service. ...
- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to i ...
- Apple Music Pays This Much To Stream A Song
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 16, 2021
Streaming digital media has a high return on investment, especially when the company streaming pays very little to artists and rights holders. In a letter to artists obtained by t ...
- Man With A Horn: Doc Severinsen on 'American Masters'
TVBlog, Adam Buckman - Friday, April 2, 2021
A documentary about Severinsen serves as a reminder that the kind of TV many of us knew for most of our lives is ancient history for many others. ...
- Netflix To Stream Broadway's 'Diana' Before Its Stage Bow
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
The musical's producers - who did not reveal how much Netflix is paying for the rights - are betting that its exposure through a special presentation to Netflix's massive audien ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Stellantis Launches 'I'm A Ram' Effort
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2021
Creative "celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment," says Stellantis' Marissa Hunter. ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technology that measures and monitors brainwaves, with an app that connects to Spotify. ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, when factoring in all U.S. ti ...
- Lincoln Plans Grammy Push, Partners With The Weather Channel
Marketing Daily, Tanya Gazdik - Friday, March 12, 2021
The goal for the spot with Jon Batiste was to show that "inspiration can be found in a variety of forms and places," Lincoln's Eric Peterson tells "Marketing Daily." ...
- Spotify To Create Audio Ad Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
Development remains in the early stages, but when complete, the Spotify Audience Network will allow advertisers to reach listeners through ad-supported music. ...
- Chevrolet Launches TikTok Channel, Partners With Country-Trap Musician
Marketing Daily, Tanya Gazdik - Friday, February 19, 2021
Chevy is the first automotive brand to partner with a TikTok artist, Chevrolet's Jennifer Hoffman tells "Marketing Daily." ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap into the credibility and the knowled ...
- Jaguar Collaborates With Sony Music, DJ MK To Launch F-Pace
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2021
The music tie-up for the campaign marks the start of an ongoing Jaguar partnership with Sony Music UK 4th Floor Creative. ...
- Jeep Enlists 'The Boss' For 2-Minute Unity Plea
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global CMO Olivier Francois tells "Marketing Daily." ...
- Hey, Buzzkill Bruce, Turn That Frown Upside Down
TVBlog, Adam Buckman - Monday, February 8, 2021
Is it too much to ask of one of our premiere rock stars that he lighten up when he comes to a Super Bowl party? ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported OTT content includes Amazon Fire TV; its ad-supported steamer IMDd TV; and Twitch, its interactive live-streaming service for gamin ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- Warner Music Group Q1 Revenues Up 6.2%, Digital Revenue 17% Higher
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2021
Steve Cooper, Warner Music Group CEO, stated that "despite the impact of Covid[-19], we generated the highest quarterly revenue in our 17-year history." ...
- 'Billboard' Taps Julian Holguin As President
Publishers Daily, Fern Siegel - Friday, January 15, 2021
PMC Chairman-CEO, Jay Penske noted Holguin's "experience and innovative business strategy" as a driver in future company growth. ...
- Bringing Back Music Videos: Q&A With Vevo's Kevin McGurn
MediaDailyNews, Charlene Weisler - Tuesday, January 5, 2021
Vevo's music videos "can be bought just like TV, and delivered directly to viewers watching in the living room." ...
- CBS' Grammy Awards Rescheduled Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. CBS and The Recording Academy cite the current situation: Hospital servic ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 29, 2020
Apple created hardware, then a services business and subscriptions. Whether or not this will offset future ad declines based on antitrust lawsuits, 2021 will be the year of subscription servi ...
- Lawmaker Floats Plan To Overhaul Digital Copyright Enforcement
Digital News Daily, Wendy Davis - Thursday, December 24, 2020
Sen. Thom Tillis floated a plan to require tech companies to more actively police their sites for piracy. ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming Piracy
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
The "Protecting Lawful Streaming Act" makes it a felony to operate a commercial service that's primarily designed to stream movies, tv shows, live sports and other material that infringes copyri ...
- Penske Plans To Merge Business Functions Of Music Titles, Names New Hires
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
Combining back-end business of 'Rolling Stone,' 'Billboard' and 'Vibe' brings ad sales, marketing and brand partnerships under one roof. ...
- Radio Disney To Shutter In 2021, More Company Focus On Streamers
MediaDailyNews, Fern Siegel - Friday, December 4, 2020
As the parent company restructures, and ABC News deals with its own layoffs, Radio Disney is being shuttered. ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising and other brand-related content. ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform. ...
