- Social Media ROI Remains a High Priority for Marketers
The Social Graf, Erik Sass - Wednesday, December 7, 2011
Coming to grips with the return-on-investment from social media marketing is a high priority for marketers, according to a survey of 362 marketing executives by Lenskold Group -- but th ...
- Adobe Integrates BrightEdge Technology, Opens Search Campaigns
Online Media Daily, Laurie Sullivan - Sunday, November 27, 2011
Adobe has integrated digital marketing suite technology from search engine optimization platform provider BrightEdge to support search marketing campaigns. The integration aims to knock down the walls separating organic a ...
- Three Ways To Maximize Holiday Marketing ROI
Engage:Millennials, Sharalyn Hartwell - Friday, November 25, 2011
In the holiday crunch time, a marketer's efforts can really be likened to something your grandmother probably told you: Waste not, want not. ...
- 4 Top Mistakes To Avoid In The Search For Social ROI
Online Media Daily, Darby Williams - Tuesday, November 15, 2011
Engagement is a key element in driving word-of-mouth. However, engagement and word-of-mouth are really a prelude to the ultimate goal of driving more sales. The problem is most social engageme ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace developer Legolas Media have teamed up to provide brand marketers with the ability to buy online ads, based ...
- For UK Advertisers, Online Delivers Better ROI Than TV
Online Media Daily, Gavin O'Malley - Thursday, October 27, 2011
In the UK at least, online advertising delivers substantially higher ROI and sales uplift than TV, while achieving reach equal to press and outdoor. That's per GfK, which was commission ...
- Beyond The Click
Marketing Daily, Bob Hammond - Wednesday, October 26, 2011
Why New Metrics mean better ads. ...
- Brands Spending Less To Advertise On Facebook
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Now the good news -- for Facebook, anyway. Advertisers on Facebook saw an 18.5% improvement in click-through rates in the third quarter in the United States, United Kingdom, France, Germa ...
- Make Social Media Relationships Profitable
Marketing Daily, Mathieu Hannouz - Friday, October 7, 2011
Just when brands think they have social media figured out, Facebook goes and shakes things up again. ...
- Time Inc. Offers To PinPoint Ad Sales
MediaDailyNews, Erik Sass - Tuesday, October 4, 2011
Time Inc. has unveiled PinPoint, which compares Time Inc. subscriber data with shopper data from Nielsen Catalina to see which magazine readers bought what products after being exposed to pri ...
- Why Marketing Metrics Continue To Fail
Marketing Daily, Brandon Evans - Friday, September 2, 2011
... and one potential solution. ...
- Measurement That Really Counts
Marketing Daily, Sherry Orel - Wednesday, August 24, 2011
Marketers have long used impressions to measure the value of a campaign, no matter the media; it's all measured the same. ...
- Marketers Disappointed With Mobile Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
New research reports 93% of marketers would increase mobile ad spending if they realized a higher ROI. And of those who are not increasing mobile ad spending, 43% of th ...
- Social Channels Top Traditional Channels In ROI
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a "Brand Influence" study conducted by marketing research firm Crowdtap and marketi ...
- Mobile Tags Enhance PepsiCo TV Ads' ROI
Marketing Daily, - Thursday, August 4, 2011
PepsiCo -- among others -- is employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI, reports
DM News. ...
- Meredith Teams With Nielsen To Guarantee Sales To Magazine Advertisers
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In a surprise development that signals how pressed print media is to compete with the ROI of digital media, one of the biggest publishers of consumer magazines, Meredith Corp., th ...
- Define Sports Marketing Success Before You Measure It
Marketing: Sports, Jon Last - Tuesday, June 14, 2011
If all you are after is impressions, without regard for their impact, then by all means, count eyeballs and be done with it. But as the vision of society th ...
- Permission-Based Advertising: Best ROI Options
Marketing Daily, James Burrows - Friday, March 25, 2011
The right combination of content, multi-point permission and tangible reward can produce longer-term ROI. ...
- 3 Key Ways To Measure Social Marketing ROI
Marketing Daily, Laura Patterson - Friday, March 4, 2011
As usual, the bottom line is being able to measure the impact on, well, "the bottom line." ...
- ROI For Business Travel
Research Brief, Jack Loechner - Friday, March 4, 2011
This new study, Return on Investment Refresh: Travel as a Competitive Advantage, is the continuation of research initiated in 2009 which first explored the link between travel and business growt ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning will unveil a new system enabling media planners and buyers to control which data they use to measure t ...
- Tech Marketers Want To See ROI For Their Media Spend
Research Brief, Jack Loechner - Wednesday, February 16, 2011
A new global research initiative by IDG Research Services to gain insight into tech marketers' marketing/media spending plans and priorities for 2011 finds that 63% of marketing decision makers repo ...
- From Managing Metrics To Managing Performance
Marketing Daily, Laura Patterson - Wednesday, February 2, 2011
In their recent study, Improving Marketing Effectiveness, The Chartered Institute of Marketing (CIM) and Deloitte revealed that nearly half (49%) of the companies are still not using customer metrics ...
- Will ROI Replace The CPM? Telmar Launches New System That Claims It Will
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Media planners like their acronyms, and based on a new development, may be adding a new one - ROI - alongside such time-tested jargon as R&F, GRP, and CPM. RO ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in part through "taste-focused" consumer marketing, such as the new "You Gotta Taste This Soup" TV campaign showing soup love ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, new research being released today by out-of-home media giant Clear Channel Outdoor shows that out-of-home media impacts product sal ...
- Social Media Metrics: A Broader View Of ROI
Marketing Daily, Peter Alemian - Monday, September 13, 2010
By using maintaining dialogue with your very best customers through social media you will keep your brand top of mind. That in turn can only help increase traditional brand heal ...
- Social Media: It's Time To Drive The ROI
Marketing Daily, Jim Wehmann - Monday, August 23, 2010
Very soon, marketers will be able to report to the CMO and CFO that social media ROI is higher than expected and even higher than other online and offline marketi ...
- ROI Isn't Always $imple
The Social Graf, Erik Sass - Wednesday, July 21, 2010
Yesterday I wrote about the need for long-term ROI metrics in social media -- and today, coincidentally, I came across a report by Forrester pointing out that social media succe ...
- Wanted: Long-Term ROI Metrics
The Social Graf, Erik Sass - Tuesday, July 20, 2010
I don't think too many people would argue with the statement that social media is both similar to and different from other media. It has reach comparable to broadcast ...
