- Facebook Gets Google Analytics-Like Platform From Networked Insights
Online Media Daily, Laurie Sullivan - Thursday, July 15, 2010
Putting a price on Facebook Fan pages to monitor return on investments (ROIs) for campaigns takes more than reading a post or monitoring clicks. Networked Insights earlier this week releas ...
- Another Stab At Optimizing ROI
SearchBlog, Laurie Sullivan - Wednesday, July 14, 2010
SEM doesn't live in a vacuum. Mapping the funnel to understand all points along the way, from search to display to video, where consumers touch the brand should become ...
- ANA: Events, Sponsorship Metrics Are Inadequate
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
Nearly 8 in 10 respondents said that the need for validated sponsorship/events marketing results has increased in the past two years because of the need to justify expenditures to seni ...
- SEO Platform Launches To Reveal ROI From Organic Search Campaigns
Online Media Daily, Laurie Sullivan - Monday, June 14, 2010
BrightEdge on Monday will officially unveil a platform that lets large enterprises find the return on investment (ROI) from search engine optimization (SEO) campaigns. The company has been flying und ...
- Rocket Fuel Links Nielsen Offline Data To Online
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Rocket Fuel has begun to use offline purchase data from Nielsen to power campaigns for brand marketers online. Richard Frankel, president of Rocket Fuel, believes the agreement with the onli ...
- PepsiCo Wants To Co-Collaborate With Its Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Marketers need to make a brand a critical part of their core fans' culture, says Frank Cooper, PepsiCo America Beverages' svp and chief consumer engagement officer. If you achieve thi ...
- Measurement A Must To Improve Performance
Research Brief, Jack Loechner - Tuesday, May 25, 2010
According to the results of the 2010 Omniture Online Analytics Benchmark Survey about marketers' use of emerging channels such as mobile, social media and video, 55% of respondents cannot effective ...
- Measuring Beyond The Lead
Marketing Daily, Laura Patterson - Monday, May 24, 2010
By moving beyond the lead and by improving our effectiveness and efficiency in terms of these three metrics, we can actually improve Marketing ROI. ...
- CMO Poll: Implementing ROI Is 'Most Broke In Marketing'
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
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- Marketers Still Struggle To Match ROI With Campaigns
SearchBlog, Laurie Sullivan - Thursday, May 20, 2010
No doubt about it: Marketing is the last business unit to automate processes. Technology moved in to streamline and integrate campaigns, but some marketers still stand stiff as statues, caug ...
- Avoid The Wrongs Of Rights Activation
Marketing: Sports, Ove Haxthausen - Tuesday, May 18, 2010
If you are going to invest in sponsorship rights, you need to make sure they are optimally activated. In order to do that, you need to measure your sponsorship RO ...
- Women Seek Online Communities To Validate Purchases
Online Media Daily, Laurie Sullivan - Monday, May 17, 2010
If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become o ...
- Further Lessons In Pinpoint Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
There are lessons in micro-targeting, ROI and chutzpah here, in varying degrees. Anne Cassidy tells the tale of New York copywriter Alec Brownstein, who wanted a job at a big-ti ...
- Ad Delivery: Timing is Still Everything
Marketing Daily, Jim Harris - Thursday, May 13, 2010
Our industry needs to take a zero-based look at every marketing investment, starting with television. ...
- Moving To Measuring Performance
Marketing Daily, Laura Patterson - Thursday, May 6, 2010
Two key steps: a) audit performance management metrics and measurement processes to ensure continued alignment with the business and market and b) benchmark capabilities. ...
- ANA: Few Agencies Compensated Based On The Value They Add
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Surprisingly, few marketers have followed the lead of Coca-Cola and Procter & Gamble in compensating agencies based on the value they add to projects rather than the time they spe ...
- Forget ROI, Think Return On Health
Marketing: Health, Chris Iafolla - Friday, April 30, 2010
Starting with the question "how will we make money?" and working your way to the patient will lead to irrelevance. I assure you, if that model is flipped and y ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experiment at most companies -- something to test, something new, something mysterious. ...
- What You Can Do Now To Drive ROI
Performance Insider, Christopher Petix - Thursday, March 25, 2010
The last two years have been a significant learning and development period for digital marketers and online publishers. There are now different perceptions about how to engage with customers a ...
- Social Network Brand Fans More Likely to Buy
The Social Graf, Erik Sass - Thursday, March 25, 2010
Sometimes it's helpful to verify something that seems obvious. In this case a new study from Chadwick Martin Bailey, a market research firm, confirms that people who associate themselves wi ...
- Making Social Media Connections, Budgets and ROI
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to connect. So when you hear t ...
- What Is SEO Task ROI?
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 26, 2010
David Harry defines Task ROI because he doesn't think many people understand what the term means. He explains it starts with intimately knowing the site you're working on, as we ...
- Social, Traditional: Need It Be Either-Or?
Marketing Daily, John Heenan - Thursday, February 25, 2010
As we move across the public timeline, new tactics and techniques will continue to enter the equation. We all will be pushing for results, no matter what the medium. ...
- Measure, Sure, But That's Not Enough To Improve Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 24, 2010
Consultants Karl Gustafson and Rich Schreuer write that there should be a corollary to the adage that "You can't manage (or improve) what you can't measure." After interviewing managers ...
- Michigan's Travel Campaign Shows ROI
Marketing Daily, - Saturday, February 6, 2010
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant return on investment according to a recent study conducted by Longwoods International, a research firm specializing in tourism advertisi ...
- Pay Per Call Spells R-O-I: What You Need to Consider When Selling to Advertisers
Online Media Daily, Bill Dinan - Tuesday, January 5, 2010
As media agencies, publishers, SEM resellers and others look for additional ways to monetize leads; many are considering or already incorporating pay per call into their offerings. Many advertisers fi ...
- Making Branding Pay
Media Magazine, John Nardone - Friday, December 4, 2009
Economic conditions being what they are, my agency partners have begun asking, "How can we justify branding budgets to our clients?" I generally answer their question with a question: H ...
- Super Marketer Steve Jobs Tops Harvard's CEO List
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 22, 2009
Morton T. Hansen, Herminia Ibarra and Urs Pyer say that Apple's Steve Jobs has been the best CEO of a large public company who assumed the job no earlier th ...
- Search, Meet Social
Marketing Daily, Ben Straley - Monday, December 21, 2009
Combine search and social marketing programs for greater return on investment. ...
- Generation Buy: Younger Consumers Splurge Despite Recession
Online Media Daily, Gavin O'Malley - Wednesday, December 16, 2009
Doing their parts this year, Generations X and Y -- consumers age 18-44 -- assisted in the economic recovery of the nation by continuing to splurge on certain types ...
